Senior Copywriter

Senior Copywriter

This role is to be based near our office in Philadelphia.

About us: 

We turn customer challenges into growth opportunities.   

Material is a global strategy partner to the world’s most recognizable brands and innovative companies. Our people around the globe thrive by helping organizations design and deliver rewarding customer experiences.  

We use deep human insights, design innovation and data to create experiences powered by modern technology. Our approaches speed up engagement and growth for the companies we work with and transform relationships between businesses and the people they serve.  

About the Senior Copywriter

Material seeks a multifaceted copywriter who lives at the intersection between strategic business objectives and creative expression and who can work seamlessly at the crux of paid, owned and social channels. This role will focus almost exclusively on B2B accounts in the home design / building materials space, so experience and fluency in that industry is strongly encouraged. 

Senior copywriters possess the originality to contribute to new brand voices for our clients, the fluency to mimic existing ones and the dexterity to flex across them all. Personal flair and a foundation of sound technique are critical. impeccable grammar is non-negotiable. Most important is the lust for language: letting captivating copy–together with smart design–become the expression of strategic messaging.

As the Senior Copywriter you will

• Develop, present and execute captivating, original work under the direction of creative leaders and alongside a team of art directors, digital designers and production teams.

• Develop mastery in client position, products, services, benefits, features and supporting facts, including brand objectives, styles, and industry. Understand how to apply content for audiences and each medium.

• Make persuasive concept presentations to clients and internal teams, telling a story to tie concepts back to audience needs, insights and client goals.

• Concept and write compelling video and audio scripts, including understanding how timing, video, music and language all play together. Must be able to direct talent for audio production

• Write compelling, optimized content for land pages, web modules, CRM journeys  and more across complex customer journeys

• Use the unique power of language to translate strategies into peoplespeak, turn sales decks into compelling stories and give data a soul

• Write strong headlines and copy with limited direction.

• Contribute to tight, strategic presentation decks

About You

• Can demonstrate a special love for creative B2B as a calling, not as a concession to consumer work

• Can develop north-star enterprise-level concepts with originality and breadth

• Can translate a single, unifying idea across formats, channels, audiences and products

• Knows the power of "our idea" vs. "my idea"

• Has a presentation manner that demonstrates you know how to talk about your work, tying back to brief, audience needs, insights, and client goals

• Can get through challenging feedback with curiosity instead of defensiveness, and can diplomatically and thoughtfully dialogue on client calls

• Is fluent in both longform and button copy; both precisionist and poet

• Approaches the world with a can-do, collaborative spirit

• Is a big-picture thinker + hand-raiser, curiouser than most

• Is unafraid to lob big ideas into the pit

• Is a student of progressive thinking, trends and the digital landscape: where language is at and where it's heading

• Avoids obfuscation, always

Requirements:  

• 6+ years' experience required in agency or studio setting

• An English, creative writing, communications or ad-program degree

• Experience earning client trust

• Evidence that you understand the relationships between communications and business outcomes

• A strong portfolio including the following: creative B2B work, strong headline campaigns, video concepting + script writing, tagline development, conceptual campaign thinking, long-form copy, web copy, and experience with radio and video production

Why work for Material? 

In addition to fulfilling, high-impact work, company culture and benefits are integral to determining if a job is a right fit for you. Here’s a bit about who we are and highlights around what we offer. 

Who we are & what we care about:

• Material is a global company and we work with best-of-class brands worldwide.  We also create and launch new brands and products, putting innovation and value creation at the center of our practice. Our clients are in the top of their class, across industry sectors from technology to retail, transportation, finance and healthcare. 

• Material employees join a peer group of exceptionally talented colleagues across the company, the country, and even the world. We develop capabilities, craft and leading-edge market offerings across seven global practices including strategy and insights, design, data & analytics, technology and tracking. Our engagement management team makes it all hum for clients.  

• We prize inclusion and interconnectedness. We amplify our impact through the people, perspectives, and expertise we engage in our work. Our commitment to deep human understanding combined with a science & systems approach uniquely equips us to bring a rich frame of reference to our work. 

• A community focused on learning and making an impact. Material is an outcomes focused company. We create experiences that matter, create new value and make a difference in people's lives.  
   

Pay Range: $ 72,100.00 - 95,500.00

The range shown represents a grouping of relevant ranges currently in use at Material. Actual range for this position may differ, depending on location and specific skillset required for the work itself. 

Equal Employment Opportunity                           

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.

Privacy Statement

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