Senior Copywriter

INSPIRE | EXHILARATE | DELIGHT

For over seven decades, Chalhoub Group has been a partner and creator of luxury experiences in the Middle East. In its pursuit to excel as a hybrid luxury retailer, the Group has curated a portfolio of over 10 owned brands and strengthened its distribution and marketing expertise for over 400 international names across luxury fashion, beauty, jewellery, watches, eyewear, and art de vivre categories.

Every step at Chalhoub Group is taken to build a future where luxury dreams become reality — bridging cultures and crafting memorable experiences for our consumers. Be it by constantly reinventing itself, committing to innovation, or embracing new technologies, the Group is shaping the future of luxury retail. It delivers seamless omnichannel experiences across more than 950 stores, online platforms, and mobile apps. Driving this innovation journey is The Greenhouse — the Group’s innovation hub, incubator, and accelerator for startups and emerging businesses, regionally and globally.

Chalhoub Group fosters a people-at-heart culture rooted in diversity, equity, and inclusion, and a workplace catalysed by forward thinking and future-proofing. Today, it brings together over 16,000 talented professionals across eight countries in the Middle East, with a presence in LATAM.

Sustainability is at the core of the Group’s strategy, guided by a clear commitment to people, partners, and the planet. Chalhoub Group is proud to be a member of the United Nations Global Compact, a signatory of the Women’s Empowerment Principles, and to have pledged to reach Net Zero by 2040.

What you'll be doing  

Working as a Creative Copywriter for Faces Marketing team, you will craft copy that represents our brand’s voice for day-to-day tasks and campaigns.

Working within the Marketing team, as well as cross-functional teams, you will deliver key messaging for key projects across channels, whilst ensuring the messaging reflects our larger brand and business objectives. As one of our brand writers, you will be an important contributor to the brands’ content and customer experience, providing copy that’s creative, engaging, relevant and considerate of the customer journey/mindset.

• Work closely with the Marketing team to write content that aligns with our editorial voice and brand positioning, while understanding the larger business objectives.

• Conceptualize and write campaign messaging framework, and executional messaging across e-com site pages, digital marketing assets, OOH, VM, CRM and all other channels.

• Write clear, high-quality, compelling copy that is native for the various mediums

• Work within the creative team to build campaign concepts

• Content writing on new product launches, promotions, beauty advice, trends and more

• Support business growth and creative evolution by monitoring industry trends and providing concepts that help the brand remain fresh, competitive, and forward-thinking.

• Helps customers better understand our brands and key value propositions; always considers customer pain points when developing content.

• Edit and proofread copy as needed

What you’ll need to succeed  

 • Ability to write copy in both English and Arabic.

• Can think differently

• Creative copywriting experience withing the retail industry is a plus

• Strong storytelling abilities. Ability to show a passion for telling a good story, and romancing products and brands.

• Can take projects from concept to completion. You’re a good planner and writer who sees the big picture without missing the little details.

• Can weave facts into engaging copy

• Ability to multi-task and work on multiple projects at the same time.

• Strong interpersonal skills. You’re able to work with different teams/functions towards a common goal.

• Can navigate fast-paced, creative, collaborative environments.

• Detail- and deadline-driven.

• Works well independently, but also comfortable taking direction from others.

What we can offer you  

With us, you will turn your aspirations into reality.  We will help shape your journey through enriching experiences, learning and development opportunities and exposure to different assignments within your role or through internal mobility. Our Group offers diverse career paths for those who are extraordinary, every day.  

We recognise the value that you bring, and we strive to provide a competitive benefits package which includes health care, child education contribution, remote and flexible working policies as well as exclusive employee discounts.  

Using GenAI in Your Application Process

To support a fair and consistent experience for all candidates, we ask that assessments and interviews are completed independently and without assistance from generative AI tools. This ensures we understand your strengths, your thinking, and how you approach real situations.

We Invite All Applicants to Apply

It Takes Diversity Of Thought, Culture, Background, Differing Abilities and Perspectives to truly Inspire, Exhilarate and Delight our customers. At Chalhoub Group, we are committed to inclusion and diversity.

We welcome all applicants to apply and be part of our exciting future. We ensure equal opportunity for all our applicants without regard to gender, age, race, religion, national origin or disability status.