Senior Copywriter

Reposted Yesterday
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New York, NY, USA
In-Office
92K-159K Annually
Senior level
Information Technology • Internet of Things • Other • Cybersecurity • Infrastructure as a Service (IaaS)
The Role
Develop and execute high-profile Verizon brand and integrated campaigns across broadcast, digital, social, and out-of-home media. Conceptualize big ideas, write scripts and campaign copy, build social-first narratives, collaborate with art directors, support production and post-production, direct voiceover talent, evolve brand voice, and present creative strategies to stakeholders. The role also champions generative AI to accelerate brainstorming and creative prototyping.
Summary Generated by Built In
When you join Verizon

You want more out of a career. A place to share your ideas freely — even if they’re daring or different. Where the true you can learn, grow, and thrive. At Verizon, we power and empower how people live, work and play by connecting them to what brings them joy. We do what we love — driving innovation, creativity, and impact in the world. Our V Team is a community of people who anticipate, lead, and believe that listening is where learning begins. In crisis and in celebration, we come together — lifting our communities and building trust in how we show up, everywhere & always. Want in? Join the #VTeamLife.

What you’ll be doing… 

We are looking for a dynamic, highly collaborative Copywriter to help drive the narrative and verbal charge for our highest-profile brand and integrated Above-The-Line (ATL) campaigns. This isn't a role for a passive writer; it’s for a hands-on wordsmith who thrives in the trenches of big-idea concepting and possesses the writing genius to execute them flawlessly.

You will report directly to the Senior Creative Director, Copy, receiving dedicated mentorship to fast-track your growth while ensuring our verbal output remains unmatched. You will partner closely with art direction counterparts, working as a tight team to bring our biggest narrative swings to life.

AI as Your Creative Co-Pilot: We don't just adopt technology; we pioneer it. At Verizon, we believe AI shouldn’t replace human genius—it should liberate it. In this role, you won't just tolerate GenAI; you will champion it to supercharge our creative development pipeline. We leverage advanced AI tools to accelerate brainstorming, execute rapid visual prototyping, and smash through routine generation bottlenecks. We expect you to treat AI as an expansive, collaborative canvas—using it to test the boundaries of "what if" at lightning speed, freeing up your team to focus on what matters most: deeply human, authentic, and jaw-dropping storytelling.

Responsibilities include:

  • Execute Big ATL & Integrated Work: Partner on the concepting and execution of groundbreaking, full-funnel integrated campaigns with a massive emphasis on top-tier broadcast, digital, and out-of-home media.

  • Champion Social-First Thinking: Infuse every campaign with native social media DNA. We don't just adapt TV spots for social platforms; we want you to invent voice and narrative formats that stop the scroll and drive cultural conversation.

  • The Collaboration Dynamic: Partner seamlessly with art direction counterparts to co-create projects from initial brief through production, ensuring tight visual and verbal synergy.

  • Refine Your Craft: Actively engage with and learn from the Sr. CD Copy, taking accountability for your conceptual development and pushing the boundaries of your verbal output.

  • Push Brand Boundaries: Honor the foundational principles of the Verizon brand while constantly finding fresh, daring ways to evolve its verbal identity and brand voice.

  • Articulate Your Vision: Confidently present, defend, and articulate your copy choices and narrative strategies to internal creative directors and cross-functional stakeholders.

What we’re looking for…

You’ll need to have:

  • Bachelor's Degree or four or more years of work experience. 

  • Four or more years of relevant experience required, demonstrated through work and/or military experience. 

Even better if you have: 

  • Five or more years of experience within top-tier advertising agencies or world-class in-house creative teams, with a standout portfolio showcasing strong ATL and integrated work.

  • Experience working with major, recognizable brands. You know how to write creatively within established brand guidelines while maintaining the agility of a startup.

  • A deep, uncompromising passion for storytelling, scriptwriting, voice development, and conceptual copy execution. You know what resonates, and more importantly, why it works.

  • Direct experience participating in commercial shoots, directing voiceover talent, and collaborating throughout the post-production workflow to bring the script to life.

  • You are zero-ego, highly collaborative, hungry to learn, and deeply invested in pushing the creative work forward.

If Verizon and this role sound like a fit for you, we encourage you to apply even if you don’t meet every “even better” qualification listed above.

Where you’ll be working
In this hybrid role, you'll have a defined work location that includes working from home and a minimum of three days per week in the office, which will be set by your manager. Employees are responsible for maintaining compliance with hybrid work policies.

Scheduled Weekly Hours40

Equal Employment Opportunity 

Verizon is an equal opportunity employer. We evaluate qualified applicants without regard to veteran status, disability or other legally protected characteristics.

Benefits and Compensation

Our benefits are designed to help you move forward in your career, and in areas of your life outside of Verizon. From health and wellness benefit options including: medical, dental, vision, short and long term disability, basic life insurance, supplemental life insurance, AD&D insurance, identity theft protection, pet insurance and group home & auto insurance. We also offer a matched 401(k) savings plan, up to 8 company paid holidays per year and up to 6 personal days per year, paid parental leave, adoption assistance and tuition assistance, plus other incentives, we’ve got you covered with our award-winning total rewards package. Depending on the role, employees have the opportunity to receive compensation in the form of premium pay such as overtime, shift differential, holiday pay, allowances, etc. Newly hired employees receive up to 15 days of vacation per year, which grows with additional service. For part-timers, your coverage will vary as you may be eligible for some of these benefits depending on your individual circumstances.

The salary will vary depending on your location and confirmed job-related skills and experience. This is an incentive based position with the potential to earn more. For part-time roles, your compensation will be adjusted to reflect your hours.

The annual salary range for the New York location(s) listed on this job requisition based on a full-time schedule is: $91,500.00 - $159,000.00.

Skills Required

  • Bachelor's degree or four or more years of work experience
  • Four or more years of relevant work and/or military experience
  • Five or more years of experience at top-tier advertising agencies or world-class in-house creative teams
  • Standout portfolio demonstrating strong above-the-line and integrated campaign work
  • Experience working with major, recognizable brands
  • Passion and capability in storytelling, scriptwriting, voice development, and conceptual copy execution
  • Experience participating in commercial shoots, directing voiceover talent, and collaborating through post-production
  • Highly collaborative, low-ego, eager-to-learn approach

Verizon Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Verizon and has not been reviewed or approved by Verizon.

  • Fair & Transparent Compensation Fairness and competitiveness of pay are highlighted through statements such as “pay is good,” “pays very well,” and “the compensation at VZ is very competitive.” High earning potential is also described for certain roles, including base pay plus commissions and bonuses.
  • Healthcare Strength Healthcare coverage is portrayed as comprehensive, spanning medical, dental, and vision with before-tax contributions and preventive-care credits. Increased HSA contributions and multiple plan options further reinforce the perceived strength of health benefits.
  • Retirement Support Retirement offerings are positioned as robust, including a strong 401(k) match, pension eligibility for some groups, and additional financial protections like life and long-term disability coverage. Union contract updates also point to pension increases and retirement security improvements.

Verizon Insights

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The Company
HQ: New York, NY
Year Founded: 2000

What We Do

Verizon is one of the world’s leading providers of technology and communications services, transforming the way we connect across the globe. We're a diverse network of people driven by our shared ambition to move the world forward - collectively building the network America relies on most. Here, we have the ability to learn and grow at the speed of technology, the space to create within every role, and the opportunity to shape a rewarding career.

Why Work With Us

Integrity. Respect. Excellence. Accountability. These are some of the key values at the heart of our Credo. This code of conduct lays out how we show up as a responsible business every day. It is the blueprint that inspires us to live up to the highest standards and defines who we are and how we work.

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