Senior Copywriter

Posted 9 Days Ago
Be an Early Applicant
Hiring Remotely in Kuala Lumpur, WP. Kuala Lumpur, Kuala Lumpur, MYS
In-Office or Remote
Senior level
Marketing Tech • Software
The Role
Lead omnichannel copywriting for a global luxury hospitality client: produce social, EDMs, campaign and specialised series content; rewrite website copy for global templates and luxury compliance; protect brand tone of voice; collaborate with senior client stakeholders and project teams; advocate for copy and digital content best practices while managing multiple projects.
Summary Generated by Built In

Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab’s cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.

Job Summary:

We are looking for an experienced, adaptable Copywriter to join our team working on campaigns and social content for a prestigious global luxury hospitality client. You will step into a high-impact role, working directly alongside the client's core regional brand and marketing team in a flat, fast-paced environment where you are expected to own your lane while collaborating across the luxury team.

*Please submit your portfolio for consideration.

Role: 

  • Omnichannel Copywriting: Curate and write compelling written outputs, including always-on social content, monthly dedicated brand EDMs, ad-hoc campaign copy, and specialised content series.
  • Website Optimisation & Compliance: Collaborate closely with a Project Specialist and the digital services team to execute a comprehensive hotel website reset. Review, adapt, and rewrite copy within global templates to ensure luxury compliance across individual hotel properties.
  • Tone of Voice Mastery: Maintain, express, and protect the distinct luxury tone and "swim lanes" unique to each brand in the portfolio.
  • Collaborative Execution: Work directly with the client’s Senior Director, Brand Directors, and external project managers from brief to final execution, flagging challenges early and keeping deliverables moving efficiently.
  • Creative Excellence: Act as a vocal advocate for the newest trends in copywriting and digital content strategy. 

You:

  • BA/BS degree or equivalent experience
  • 7+ years of copywriting experience, with prior experience and proven track record in social media and digital content strategy within an agency, consultancy or luxury companies.
  • Passionate about all things content marketing, content creation, social and creative.
  • Ability to work autonomously with a self-starter attitude in a start-up-like environment.
  • Strong project management skills, ability to work on multiple projects simultaneously in a dynamic and constantly evolving matrix organisation.
  • Exceptional verbal and written English communication and presentation skills.

Contract type: 6 month fixed term contract

Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email.  If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles! By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.

Skills Required

  • BA/BS degree or equivalent practical experience
  • 7+ years of copywriting experience
  • Proven track record in social media and digital content strategy within an agency, consultancy, or luxury company
  • Portfolio submission
  • Ability to work autonomously with a self-starter attitude
  • Strong project management skills; ability to manage multiple projects in a matrix organisation
  • Exceptional verbal and written English communication and presentation skills
  • Experience adapting and rewriting website copy to meet global templates and luxury compliance
  • Ability to maintain and protect distinct luxury brand tone of voice across channels
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The Company
HQ: Singapore
145 Employees
Year Founded: 2015

What We Do

Maker Lab is a global marketing consultancy established in 2015 with a talent-centric approach, designed to build and run in-house micro-agencies alongside our clients. Headquartered in Singapore, with offices in London and LA. Collaborating with culture brands like YouTube, Netflix, Amazon, and Google, we embed cross-functional teams of multidisciplinary marketing specialists into our clients’ ecosystems to help drive business growth and marketing efficiencies. Our solutions span various marketing services and have expanded to include marketing strategy and creative production for digital and content marketing, data analytics, CRM, as well as influencer engagement and social media management. Maker Lab is part of global independent marketing business Miroma Group, a group of industry leading marketing and communications agencies that provide services across the marketing mix for clients including; Adidas, Amazon, eBay, Netflix, Sony, Spotify, and YouTube.

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