Senior Copywriter – Product Marketing

Posted 4 Days Ago
Be an Early Applicant
St. Paul, MN
In-Office
75K-151K Annually
Senior level
Healthtech
The Role
The Senior Copywriter will create compelling content for healthcare professionals, translating complex scientific data into engaging messaging while ensuring regulatory compliance and brand alignment.
Summary Generated by Built In
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

     

JOB DESCRIPTION:

Working at Abbott

  • At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You’ll also have access to:
  • Career development with an international company where you can grow the career you dream of.
  • Employees can qualify for free medical coverage in our Health Investment Plan (HIP) PPO medical plan in the next calendar year.
  • An excellent retirement savings plan with high employer contribution
  • Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.
  • A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
  • A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

The Opportunity

This position works out of our St. Paul, MN or Abbott Park, IL location within the PA Public Affairs division.

As a Senior Copywriter on Abbott’s Product Marketing team, you’ll help shape how healthcare professionals (HCPs) understand, adopt and advocate for Abbott’s innovations. 

This role focuses on crafting scientifically accurate, strategically sharp content that communicates the value of Abbott’s products and technologies across our global business units. 

You’ll translate complex clinical data and technical information into clear, credible, and compelling communications that resonate with HCPs and align with regulatory standards. 

You’ll collaborate with marketers, medical/legal/regulatory (MLR) partners and creative colleagues to ensure messaging is both persuasive and compliant — helping Abbott earn trust and drive impact across professional audiences. 

What You’ll Work On

  • Lead the development of HCP-facing content, including sales aids, product 
  • brochures, digital assets, conference collateral and video scripts. 
  • Translate complex scientific and clinical information into clear, concise and 
  • persuasive messaging that supports product differentiation and adoption. 
  • Partner with product marketers and regulatory teams to ensure content is accurate, compliant, and aligned with Abbott brand standards. 
  • Contribute to strategic messaging frameworks and positioning that resonate with professional audiences. 
  • Edit and refine copy from other writers and agencies, ensuring clarity, consistency and adherence to HCP communication standards. 
  • Collaborate with design, digital and product teams to bring scientific and marketing briefs to life across channels. 
  • Apply a data-informed approach to content development, testing, and optimization for HCP engagement.

Required Qualifications

  • Minimum 6+ years’ experience in copywriting, with a strong background in B2B or healthcare marketing communications. 
  • Proven ability to simplify complex scientific and clinical concepts for professional audiences. 
  • Strong portfolio showcasing work across channels and formats. 
  • Experience writing within regulated industries. 
  • Exceptional editorial and conceptual writing skills, with attention to accuracy, clarity and brand alignment. 
  • Strong project management skills with the ability to balance multiple assignments and stakeholders. 

Preferred Qualifications

  • Bachelor’s degree in English, Communications, Journalism, Advertising, Life  Sciences, or related field. 
  • Experience in medtech, diagnostics, pharma, or other science/technology-driven sectors. 
  • Familiarity with AMA, AP, and regulatory style requirements for HCP communications. 
  • Knowledge of SEO and digital content best practices in professional marketing. 

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives:  www.abbottbenefits.com

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at www.abbott.com, on Facebook at www.facebook.com/Abbott and on Twitter @AbbottNews and @AbbottGlobal

     

The base pay for this position is

$75,300.00 – $150,700.00

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:Communications

     

DIVISION:PA Public Affairs

        

LOCATION:United States > Minnesota > St. Paul > Tech Center : One St Jude Medical Drive

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:Standard

     

TRAVEL:Yes, 10 % of the Time

     

MEDICAL SURVEILLANCE:No

     

SIGNIFICANT WORK ACTIVITIES:Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day), Keyboard use (greater or equal to 50% of the workday)

     

Abbott is an Equal Opportunity Employer of Minorities/Women/Individuals with Disabilities/Protected Veterans.

     

EEO is the Law link - English: http://webstorage.abbott.com/common/External/EEO_English.pdf

     

EEO is the Law link - Espanol: http://webstorage.abbott.com/common/External/EEO_Spanish.pdf

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The Company
Abbot Park, IL
97,838 Employees

What We Do

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 109,000 colleagues serve people in more than 160 countries.

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