Thanks for your interest in Success Academy! Running a large, fast-growing, and high-performing network of public charter schools takes a village - families, children, teachers, staff and faculty, advocates, and supporters alike. We are growing fast in New York and expanding to Florida, and we would love to welcome you to our community! We work tirelessly every day to ensure children have access to a fun, rigorous, whole-child education regardless of zip code or economic status. When you join SA, you play a part in giving every student who walks through our doors a fair shot at reaching his or her potential.
The Senior Copywriter will develop messaging, campaigns, and creative concepts that drive measurable results across print, digital, email, SMS, and paid media channels. This role combines strategic thinking, campaign development, audience insights, and performance-focused copywriting. The ideal candidate understands both brand and conversion—someone who can write compelling headlines, develop campaign concepts, optimize messaging based on performance data, and create copy that moves audiences to action. You'll work closely with marketing, design, strategy, creative operations, and analysts to build campaigns and execute collateral that increase awareness, generate demand, and grow enrollment.
Key ResponsibilitiesCampaign Development- Develop integrated marketing campaigns that drive applications, event registrations, lead generation, and enrollment.
- Create campaign concepts, messaging platforms, and value propositions tailored to key audiences.
- Partner with design, marketing, and analytics to translate insights into creative strategy.
- Contribute to testing roadmaps and creative experimentation.
- Paid social
- Digital display
- Landing pages
- Search
- Videos
- Email / CRM
- SMS campaigns
- Direct Response and DM Campaigns
- Event promotion campaigns
- Enrollment marketing materials
- Retargeting and nurture campaigns
- Develop messaging tailored to prospective families, caregivers, and community stakeholders as well as prospective staff.
- Translate educational outcomes and school experiences into compelling, easy-to-understand audience benefits.
- Build differentiated messaging that addresses awareness, consideration, and conversion stages.
- Create audience-specific creative frameworks and testing hypotheses.
- Analyze campaign performance and apply learnings to future creative.
- Develop and iterate on headline, messaging, and creative tests.
- Partner with analysts and marketers to understand conversion drivers.
- Continuously improve performance through experimentation and optimization.
- Partner with designers and art directors to create high-performing creative assets.
- Collaborate with performance marketing, enrollment, brand, and communications teams.
- Present creative concepts and campaign recommendations to stakeholders.
- 5–8+ years of copywriting experience including performance marketing, advertising, growth marketing, direct response, and/or digital marketing.
- Strong portfolio demonstrating performance-focused campaigns and measurable business results.
- Exceptional copywriting and editing skills.
- Experience writing for paid social, digital advertising, email, and conversion-focused channels.
- Understanding of customer journeys, audience segmentation, and marketing funnels.
- Ability to balance brand storytelling with conversion objectives.
- Experience using data and testing to improve creative performance.
- Experience in education, consumer marketing, mission-driven organizations, or high-growth brands.
- Experience partnering with media buyers, growth marketers, and analytics teams.
- Knowledge of Meta, Google, YouTube, TikTok, and emerging digital advertising platforms.
- Experience developing creative testing frameworks.
- Creates campaigns that increase qualified leads, applications, and enrollment.
- Develops messaging that consistently improves engagement and conversion metrics.
- Produces high-performing creative across digital channels.
- Identifies audience insights that unlock new growth opportunities.
- Elevates the quality of performance marketing creative across the organization.
- Balances long-term brand building with short-term acquisition goals.
- Strategic thinker
- Strong writer and editor
- Performance-minded
- Data curious
- Audience obsessed
- Experimentation oriented
- Collaborative
- Highly organized
- Comfortable moving quickly and testing often
- Highly flexible
- Receptive to feedback and adapts quickly
Compensation, Benefits & Perks
At Success Academy, we invest boldly in our Network team with a comprehensive package designed to support your health, financial future, and overall well-being:
- Day-One Health & Wellness: Medical, dental, and vision coverage starting your first day (SA covers 82% of our core medical plan), plus a free One Medical membership and confidential mental health support via EAP/Talkspace.
- Financial Security: 403(b) retirement plan with a 3% employer match, up to $2,400/year in employer HSA contributions, employer-paid life/disability insurance, and Public Service Loan Forgiveness (PSLF) eligibility.
- Time to Recharge: Generous paid time off, paid holidays, and paid parental leave.
- Perks & Stipends: A $50/month cellphone stipend ($600/year), pre-tax commuter benefits, backup family care, and performance-based earning incentives.
This is a hybrid position based in our NYC Financial District office, requiring on-site work Tuesday through Thursday and remote work on Monday and Friday.
Exact compensation may vary based on skills and experience. This position is not bonus eligible.
Success Academy Charter Schools is an equal opportunity employer and actively encourages applications from people of all backgrounds. Compensation is competitive and commensurate with experience. Success Academy offers a full benefits program and opportunities for professional growth.
Privacy Policy:
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We are an equal opportunity employer and value diversity at our organization. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We actively seek applications from people of all backgrounds to strengthen our community and the perspectives needed to flourish in a multicultural world. Success Academy offers a full benefits program and opportunities for professional growth.
Success Academy Charter Schools does not offer employment-based immigration sponsorship.
Skills Required
- 5-8+ years of copywriting experience including performance marketing, advertising, growth marketing, direct response, and/or digital marketing.
- Strong portfolio demonstrating performance-focused campaigns and measurable business results.
- Exceptional copywriting and editing skills.
- Experience writing for paid social, digital advertising, email, and conversion-focused channels.
- Understanding of customer journeys, audience segmentation, and marketing funnels.
- Ability to balance brand storytelling with conversion objectives.
- Experience using data and testing to improve creative performance.
- Experience in education, consumer marketing, mission-driven organizations, or high-growth brands.
- Experience partnering with media buyers, growth marketers, and analytics teams.
- Knowledge of Meta, Google, YouTube, TikTok, and emerging digital advertising platforms.
- Experience developing creative testing frameworks.
Success Academy Charter Schools Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Success Academy Charter Schools and has not been reviewed or approved by Success Academy Charter Schools.
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Affordable Benefits — Health coverage is considered affordable, with the employer paying a large share of medical premiums and offering multiple plan choices with HSA/FSA options. Employer HSA contributions and day-one eligibility in postings further support lower out-of-pocket costs.
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Parental & Family Support — Paid childcare leave for primary caregivers, adoption reimbursement, backup child care, and school lottery preference for employees’ children are highlighted. These offerings add tangible family-friendly value alongside core medical and retirement benefits.
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Pay Growth & Progression — Recruiting materials emphasize significant annual increases, performance incentives, and faster advancement pathways than traditional districts. Some roles also reference year-end bonuses that can accelerate early-career earnings.
Success Academy Charter Schools Insights
What We Do
Since 2006, Success Academy has tackled educational inequities head-on by providing exceptional public education for 20,000 K-12 students in New York City. Our network of over 50 free public charter schools is looking for diverse, ambitious, talented people like you to join our team! Starting on your first day, you’ll receive world-class training and mentorship while working in a collaborative environment with passionate colleagues. As part of the Success Academy team, you will have ample growth opportunities within our network — including leadership roles. Success Academy is seeking candidates from all majors and backgrounds. All interviews are virtual, and a degree in Education is not required to teach. If you graduated or will be graduating with a bachelor's degree between Dec 2023 and Dec 2024, we encourage you to apply! We encourage you to look at our current openings and consider applying.
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