Senior Copywriter, Performance Creative

Job Description:

About Dentsu Creative

Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively affect people, businesses, and society. Established in June 2022, Dentsu Creative is integrated with dentsu's Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.

Job Location: Remote (must work occasional PST hours)

We're looking for a Senior Copywriter to join our Performance Creative team. Reporting to the Creative Director, Performance Creative, as an individual contributor, you will create performance-driven work that supports print, digital, and social direct response channels while upholding the brand standards, tone of voice, and requirements of our clients.

• You will create conceptual yet performance-driven work, such as paid social, display, email, OLV, and landing pages while satisfying the branding requirements of our clients.
• You will develop on-brand creative activations rooted in strategies that serve as a framework for bringing messaging and copy to life for specific audiences, across channels. Consistency is necessary.
• You will partner with our teams to create concepts that enhance response strategies and achieve client goals.
• You will apply audience insights, strategic frameworks, and direct response best practices to your work.
• You understand unique audiences and create content that is relevant to each.
• You will stay current with the latest trends and technologies (e.g., DCO, Content Velocity, Dynamic Video, Modular Content Systems).
• You will present work both internally and to our clients while building client relationships.

Qualifications:

• 3 years minimum copywriting experience in creative advertising and performance creative
• Bachelors in advertising, Marketing, or related field, required; in lieu of degree, equivalent experience in a relevant field required
• Experience working with the nuances and requirements of writing for Direct Mail, Online Display, Email, Social and Digital Experiences including video.
• Working knowledge of web usability/accessibility, advertising technologies, and development methods
• Brand development experience

The annual salary range for this position is $68,000 - $110,000 annually. Placement within the salary range is based on a variety of factors, including relevant experience, and

other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, include providing time off according to the Colorado Healthy Families and Workplaces Act, following its plans and policies. For further details regarding Dentsu

benefits, please visit www.dentsubenefitsplus.com.

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Location:

Los Angeles

Brand:

Dentsu Creative

Time Type:

Full time

Contract Type:

Permanent