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At Brooks Running, we believe in the transformative power of the run. Let's Run There.
The Role
Who We Are:
At Brooks, we believe movement is the key to feeling more alive. That’s why we’re driven to create gear and experiences that take people to the place that makes them feel more alive — whether it’s a headspace, a feeling, or a finish line.
Everyone who works at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation.
Our brand values help bond us together and drive our success:
· Runner First
We act in the best interest of the runner
· Word is Bond
We do what we say we’ll do
· Champion Heart
We give our all in everything we do
· There is no “I” in Run
We stay generous with our humanity
· Keep Moving
We find ways to move every day, because joy is kinetic!
We welcome everyone from every walk of life looking to inspire others through the power of movement — because we’re all moving towards something. Let’s run there.
Your Job:
The Brooks Creative team imagines/designs/curates/manifests creative concepts, campaigns, and assets that define and express the Brooks brand. Web, digital, events, print, retail, packaging – even porta potties – are our canvas and runners are our inspiration.
As the Senior Copywriter, Lifestyle at Brooks, you will develop a wide range of concepts, from global brand level campaigns for our lifestyle category to product specific promotions, to bite sized content, to digital headlines and unique stories. This creative thinker will partner with designers, art directors and other writers on the team to come up with groundbreaking ideas that will meet runners and style seekers where they are, and in unexpected ways. Your creative range must be vast and have the elasticity to stretch across in-store POP, events, video, and most importantly, conceptual advertising work. You may assist in estimating production costs and creative timelines as needed. To be successful in this role, you’ll be a creative talent who can champion your point of view while graciously building consensus. You must be a voracious learner; your colleagues will look to you for the details about our brand, our runners and style seekers, and our creative style. Impeccable spelling, grammar, and proofreading skills are integral to the role.
Your Responsibilities:
- Partner with designers and art directors on the team to come up with breakthrough creative campaign ideas to reach new runners and style seekers with the Brooks brand voice.
- Concept and create executions for seasonal product launches, creative development, and Seasonal Creative Guides – in partnership with other creatives across the organization.
- Concept, script and create video content for product storytelling.
- Organize, concept, and execute against large campaign needs, including brand lifestyle focused campaigns, product launches, and other lifestyle related marketing opportunities.
- Play a critical role in building Brooks into the most-loved running brand and find new and better ways to connect with runners.
- Mentor and support other copywriters, and partner with freelancers to ensure Brand Creative goals and deadlines are met.
- Manage multiple projects simultaneously in a fast-paced environment, ensuring that the team delivers exceptional creative on time, and on budget.
- Build and foster relationships with other team-members at Brooks to gain and maintain a current and deep understanding of what drives the brand, business and products.
- Collaborate with fellow copywriters and effectively brainstorm and partner with various Creative team members in the pursuit of the best possible content.
- Present ideas and concepts clearly and effectively to the Creative leadership team.
- Take initiative and ownership of assigned projects. Bring passion to creative problem solving and lead by example. Talk shop, ask questions, speak up, have a point of view, think strategically, champion the importance of detail, have fun, wear many hats, roll up your sleeves, and cultivate optimism.
Your Qualification:
- An online portfolio demonstrating phenomenal creative excellence and a talent for storytelling; please add your online portfolio link at the top of your resume when applying
- Bachelor's degree preferably in Writing, Advertising, Journalism or related field; equivalent years of experience can be considered in lieu of degree(s)
- 5+ years of experience crafting stories and writing copy
- Must have published copywriting and/or journalism work in digital media
- Experience working at a Marketing/Creative Agency or in-house creative department
- Proven excellence at brand development and expression
- Expert in Microsoft Office suite with additional proficiency in Adobe Creative suite, Workfront, and Figma
- Fast and efficient, with proven project/time management skills; committed to meeting deadlines
- Skillful at building relationships with genuine hunger for listening to stakeholders to gain understanding
- Able to navigate all levels of the organization seamlessly and contribute leadership to diverse teams to achieve necessary results
- Ability to understand and empathize with the runner to develop loyal, engaging relationships with our customers and the Brooks community
- Travel will be 20%
- Embraces and lives the Brooks values!
Compensation: The pay range for this position, based out of the Brooks Seattle HQ, is $85,894- $128,894 per year. Base pay offered will vary depending on job-related knowledge, skills, and experience.
Other: Brooks is proud to offer a robust benefits package to our employees and their families!
Benefits - including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.
Paid Time Off- Brooks offers generous time off including three to five weeks of paid time off, eleven paid holidays, paid sick and parental leave.
Bonus - in addition to base pay, Brooks employees may also be offered an annual bonus based on company performance.
Perks - including product discounts, employee recognition, fitness discounts, volunteer and donation benefits.
Location - You will spend 3 days per week in our Seattle offices, as we believe our organization flourishes when connections, collaboration, creativity, problem-solving, and celebrations happen in person.
At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, creed, color, national origin, age, sex, gender, gender identity or expression, two-spirit identity, sexual orientation, genetic information, the presence of a physical, mental, or sensory disability, marital status, pregnancy (including childbirth and related conditions), caste, citizenship or immigration status, honorably discharged veteran or military status, actual or perceived victims of domestic violence, harassment, sexual assault or stalking, HIV or Hepatitis C infection, political ideology, use of a trained service animal by a person with a disability, or on any other basis protected by federal, state, or local law, or any other non-merit based factors.
Brooks Running Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Brooks Running and has not been reviewed or approved by Brooks Running.
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Strong & Reliable Incentives — A generous yearly bonus structure is repeatedly highlighted as a meaningful add-on to base pay. Product discounts are also described as a notable part of the overall rewards experience.
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Leave & Time Off Breadth — Paid time off is characterized as ample and generous, including holidays and PTO. Paid volunteer time and family medical leave broaden time-away options beyond standard vacation.
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Wellbeing & Lifestyle Benefits — Free daily meals, commuter benefits, and an onsite gym are positioned as tangible day-to-day perks that add value. Flexible work schedules are also framed as supportive of work-life needs.
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The Company
What We Do
Brooks’ purpose is to inspire everyone to run their path by creating the best performance gear and experiences in the world while taking responsibility for our impact on people and the planet. Since 1914, we’ve been propelled by a never-ending curiosity with how humans move. Because, to us, movement is the key to feeling more alive. We’re all moving towards something. Whether it’s a headspace, a feeling, or a finish line.
Why Work With Us
Everyone at Brooks is propelled by a company culture that sparks excitement, fuels collaboration, inspires creativity, and ignites innovation. Our brand values bond us together to drive our success. This means we solve for the runner, do what we say we will, give it our all, are generous with our humanity, and find a way to keep moving every day.
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