The Role
As a Senior Copywriter II, you will drive marketing copy strategy, collaborate on campaigns, and mentor junior team members while ensuring alignment with brand guidelines.
Summary Generated by Built In
Articulate is the leading SaaS provider of online training solutions for the new world of work. Our industry-leading course creation platform makes it easy for organizations to build engaging, custom content to effectively onboard new hires, stay compliant, upskill employees, and more.
As a Senior Copywriter II, you’ll play a pivotal role in driving the strategic and executional copy direction of our marketing creative. You’ll be a key partner to marketers and brand designers on large cross-functional campaigns that drive acquisition, retention, and expansion. Your keen eye for detail and deep understanding of digital marketing and B2B copy best practices will be the foundation for crafting copy that drives consumer action.
Our ideal candidate will take a strategic and hands-on role in the development of user-centric messaging. You love data, and you know how to combine it with brand identity and voice guidelines to optimize omni-channel SaaS communications. Creative problem-solving and navigating ambiguity are strong suits, and you can build consensus on thoughtful solutions for complex creative projects. You’re a creative leader with a passion for fostering a culture of collaboration, positivity, and growth.
What you'll do:
- Copywriting
- Develop creative concepts and copy that drive business, build brand equity, and create meaningful connections with prospects and customers
- Leverage best practices, audience insights, and campaign performance data to refine and optimize messaging strategies
- Shape and evolve brand style and guidelines based on market trends and user insights to maintain competitive positioning
- Design Thinking
- Conceptualize campaigns and copy that embody the Articulate voice while differentiating and pushing the brand forward
- Demonstrate an understanding of our brand and products, working to create cohesive storytelling across projects
- Track B2B marketing copy trends and share learnings, best practices, and insights with team to create a culture of continual learning and collaboration
- Cross-Functional Collaboration
- Lead multiple projects at one time, acting as a go-to resource for the creative team and stakeholders
- Help streamline and innovate processes to improve cross-functional collaboration
- Team Citizenship
- Foster a culture of collaboration, where constructive feedback and open dialogue are required
- Mentor more junior team members to support their work quality and career growth
- Proactively track and share copy plans, progress, and problems with your manager and cross-functional collaborators
- Demonstrate professional, positive, and proactive communication with peers
- Invest in team success by pitching in where needed, following up, and following through
- Help with hiring and onboarding new team members
What you should have:
- 8+ years of experience in a B2B SaaS writer role and/or eCommerce copywriter role
- A creative leader who inspires other writers with your work, knowledge of best practices, and strategic thinking
- Experience conceptualizing creative campaigns across design and copy
- Exceptional communication skills, with the ability to proactively problem-solve and foster cross-functional alignment
- Deep understanding of digital marketing channels, copywriting best practices, markers of success, and how creative drives business impact
- Demonstrated experience managing complex creative projects or processes
- Ability to craft copy that’s human, relatable, and converts—all while adhering to brand guidelines
- Excellent time management skills, including ability to juggle multiple projects simultaneously, prioritize effectively, and meet deadlines consistently
- Exceptional proofreading and editing skills, with a deep appreciation for giving and receiving feedback
- A self-starter with a passion for research and learning
- Attention to detail and exceptional execution
- Four-year college degree or equivalent experience
Overall Impact
- Take responsibility for large campaigns, crafting cohesive, industry-competitive copy
- Clearly communicate creative concepts to stakeholders representing strategic and user-focused viewpoints with confidence and easeMentor developing peers on processes, product knowledge, and best practices
- Be a go-to resource for the Articulate brand writing style, tone, and voice
About us
Articulate Global, LLC, is the leading SaaS provider of creator platforms for online workplace training. Founded by Adam Schwartz in 2002, Articulate provides creator tools and services that make it simple for enterprises and SMBs to develop, deliver, and analyze online workplace training that’s engaging and effective. Increasingly, organizations must reskill employees for ever-changing remote and hybrid work environments, create learning cultures that attract and retain employees in a tight labor market, and use training to build more equitable, empowering, and engaging workplaces. Articulate helps organizations address these critical business needs with its creator platform for workplace training. Articulate 360—a suite of creator tools for online courses—was named the 7th most-loved product in the world by TrustRadius in 2021. And Rise—an all-in-one online training system that makes online training easy to create, enjoyable to take, and simple to manage—is the first creator platform for SMBs and departments within the enterprise. Articulate has more than 118,000 customers in 170 countries and counts all 100 of the Fortune 100 companies as customers.
Named one of Inc. Magazine’s Best Workplaces 2022 and a leader in building a human-centered organization, Articulate is guided by a commitment to provide the best value to customers, do right by employees, and create an equitable, empowering workplace for all. As a human-centered organization, we honor people’s humanity knowing that each person’s unique history, vulnerabilities, and social location inform how we show up with one another. We embrace our connectedness, aware that what we do and say impacts others. We give each other grace because we are all works in progress, learning and evolving every day. And we take responsibility for ourselves and are serious about our accountability to each other. In all we do, we strive to create an equitable, sustainable, and empowering workplace while we drive results for the business and make a positive impact in the world. Read more about our values here.
Articulate Global, LLC is an Equal Employment Opportunity and Affirmative Action employer and complies with all applicable federal, state, and local fair employment practices laws. All employment decisions at Articulate are based on business needs, job requirements, and individual qualifications directly related to the job, without regard to any protected characteristic or class, including, but not limited to, race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or related condition (including breastfeeding), or any other basis protected by law. Qualified candidates with criminal histories will be considered for this role in a manner consistent with applicable law. Articulate is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation related to the application process due to a disability, you may contact us at [email protected].
(For information about Articulate's privacy practices, please view our Privacy Notice)
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The Company
What We Do
Articulate develops e-learning software, content, and resources that change the way the world learns.
More than 106,000 organizations worldwide, including all 100 of Fortune 100, have created millions of courses using our online training apps, Articulate 360 and Rise.com.
With Articulate 360, e-learning developers get everything they need to create courses for their learning management systems, including the award-winning authoring app Storyline 360.
With Rise.com, organizations get everything they need to create, track, and manage their online training in one complete system. It's the all-in-one online training system employees love.
Articulate also has the industry's largest community, E-Learning Heroes, where online training professionals get inspiration, guidance, product support, and best practices on building online training. Join the 965,000+ member of E-Learning Heroes.
As a human-centered organization, Articulate is driven by our vision to empower people to live better lives. We're committed to providing the best value to customers and doing right by our employees.
We're building a team that looks like the world we live in and an environment where people from diverse backgrounds feel like we belong. Learn more about why we're one of Inc. Magazine's Best Workplaces of 2020.
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