Senior Copywriter - DTC

Senior Copywriter (DTC)

At McKinney, we believe great brands earn unfair attention by telling human truths in unexpected ways. We’re looking for a Copywriter to help do exactly that for healthcare, wellness, and pharmaceutical brands, especially in direct-to-consumer (DTC). Categories include DTC and Rx eye care. (Dry Eye, Tryptyr and Glaucoma, Rocklatan)

This role spans a range of experience levels (Junior through Senior), with responsibilities and ownership tailored to your background. You’ll concept and craft clear, compelling, compliant copy across print and digital channels, partnering closely with art, strategy, account, and medical/legal teams to create work that stands out and stands up to scrutiny.

What You’ll Do

• Concept and write campaign copy across channels including social, display, email, landing pages/web, tv/video, and print.
• Turn complex science, data, and disease education into human, audience-first stories that earn attention without sacrificing accuracy.
• Write within pharma requirements (MLR/Legal/Reg review cycles, fair balance/safety, approved claims/indications) while pushing for the strongest possible creative expression.
• Collaborate closely with art, strategy, UX, account, and production to build integrated ideas, not just isolated assets.
• Present work clearly, explain your thinking, and apply feedback to sharpen the work.
• Manage multiple projects, timelines, and feedback cycles with focus and follow-through.

Healthcare & Regulated Category Craft

• Working knowledge of pharmaceutical marketing standards and regulated creative development.
• Ability to apply clinical references and brand strategy to shape clear, accurate, audience-appropriate messaging.
• Sensitivity to patient experience and health literacy. Writing with empathy, clarity, and respect.
• Curiosity to ask smart questions and deepen understanding of the category, audience, and business problem.

How You Work

• You believe creativity is a team sport and show up as a strong, generous collaborator.
• You embrace feedback as fuel, listening actively, adjusting quickly, and making the work better.
• You lean into challenge, adapt fast when things shift, and keep moving forward with optimism.
• You take ownership of your work and outcomes, even when things are messy or hard.
• You build trust through honesty, transparency, and respect—creating space for dialogue and differing perspectives.

AI & Emerging Technology

• Use AI tools to accelerate ideation, research synthesis, and workflow efficiency, while maintaining high standards for accuracy, voice, and craft.
• Stay current on emerging AI capabilities and advocate for smart, responsible use in the creative process.
• Apply sound judgment around sourcing, representation, and medical/pharma sensitivity when using AI-assisted copy.

What You Bring

• A portfolio demonstrating concepting, writing craft, and digital-first thinking.
• Experience in healthcare/pharma marketing preferred.
• Ability to move comfortably between big ideas and detailed execution.
• Strong communication skills and confidence presenting work in collaborative settings.
• Organization, resilience, and calm under pressure in a fast-paced environment.

Tools & Skills (Required)

• Proven experience writing preferably for healthcare/pharma
• Comfort working within collaborative creative, strategy, and review environments.
• Owns concepts and messaging territories, from idea through execution.
• Helps define brand voice, narrative, and creative approach.
• Anticipates regulatory, strategic, and business considerations before they become issues.
• Leads portions of client conversations and presents work with confidence and clarity.
• Mentors junior writers through feedback, example, and partnership.
• Balances creative ambition with pragmatism, knowing when to push and when to land the plane.
  

  Salary Range

  Our estimated range for this role is $90k - $115k

  Compensation packages are based on the skill level and experience each candidate brings to their role. There may also be a more senior or junior position available that could be a better fit with your expertise. Each level has its own compensation range.

  We pride ourselves on competitive salaries, and ensuring pay equity exists across our organization. We benchmark each position against existing employee competencies and 4As compensation data which includes geographic and agency size benchmarks. We also meet with department leaders 3x/year to ensure we are supporting employees in living into their full potential.  Our promotions are not limited to a specific time per year. Promotions are tied to performance.  

  Right To Work In The US

  You must be authorized to work in the US for any employer.  At this time, we are not sponsoring or providing assistance with obtaining work authorization.

  McKinney is a place where everyone can grow. Studies have shown that marginalized communities  such as women, LGBTQ+ and people of color are less likely to apply to jobs unless they meet every single qualification. However you identify, and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.
  We are in the office Tuesday/Wednesday/Thursday on a hybrid schedule. We look forward to meeting you!