AVP, Marketing Strategy - Credit Ratings

The Group
The Credit group is a global team guided by Morningstar's mission to empower investor success. Our entrepreneurial spirit and uncompromising ethics guide everything we do. With teams in Toronto, New York, Chicago, London, Frankfurt, Madrid, Sydney, and Mumbai, we serve our clients around the world with industry-defining credit products and services.
Through Morningstar DBRS, we provide independent credit opinions and thought leadership on corporate and sovereign entities, financial institutions, and project and structured finance transactions globally. Rating more than 4,500 issuers and 68,000 securities, Morningstar DBRS is one of the four largest credit rating agencies in the world.
Through Morningstar Credit, we deliver world-class credit analytics solutions that empower credit market decision-makers with the tools and insights they need to drive faster, more informed, and more predictable outcomes.
The Credit group is one of the largest and fastest-growing business units at Morningstar and the Credit Marketing & Communications team is critical to achieving its continued growth and success. With opportunities to make an impact across the business, the Credit group is where you can grow both personally and professionally.
The Role
We are seeking an Assistant Vice President to lead go-to-market strategy and execution for Morningstar DBRS' credit ratings offerings in the US market. This role is responsible for defining positioning and messaging, shaping demand generation and content strategies, and delivering integrated programs that drive adoption, pipeline, and revenue. Working across market insight, segmentation, campaigns, events, and sales enablement, you will ensure our offerings are clearly differentiated and effectively activated in the market.
Success in this role requires strong product marketing experience and domain fluency in credit, fixed income, or financial data. You bring a proven ability to execute go-to-market strategies, translate complex products into clear market narratives, and influence stakeholders across product, commercial, and marketing teams. You are analytical, detail-oriented, and focused on delivering measurable commercial outcomes.
Location: New York, NY (we follow a hybrid policy which requires at least four days per week in the office)
What you'll be doing:
Go-to-Market Strategy & Execution

• Define and lead go-to-market strategies for credit ratings products across priority markets and segments
• Translate product strategy into actionable launch plans, campaigns, and commercial programs that drive adoption and revenue
• Partner with Business Development to align marketing priorities with market opportunities and client needs

Positioning, Messaging & Market Insight

• Develop clear, differentiated positioning and messaging frameworks across ratings offerings, tailored to key audiences (issuers, intermediaries, investors)
• Conduct ongoing market, client, and competitive analysis to inform strategy and refine value propositions
• Define segmentation and buyer personas, with a focus on decision-makers and influencers across the credit ecosystem

Demand Generation & Sales Enablement

• Design and activate integrated, data-driven demand generation programs aligned to pipeline and revenue goals
• Partner with Digital Marketing to optimize channel mix and campaign performance
• Collaborate with Events Marketing to develop and execute event strategies (conferences, roundtables, panel discussions, webinars) as part of broader go-to-market programs
• Lead development of high-impact sales enablement assets (pitch decks, one-pagers, narratives, case studies, and data use cases)
• Equip sales teams with clear messaging and tools to effectively articulate the value of ratings products

Content & Thought Leadership

• Inform content strategy to support demand generation, leveraging ratings insights, research, and data
• Translate analytical output into commercially relevant narratives and marketing assets
• Support distribution strategies for research, commentary, newsletters, and curated content to drive engagement and demand

Performance Measurement & Optimization

• Define KPIs and measure effectiveness of product marketing initiatives against pipeline, revenue, and engagement targets
• Analyze campaign and program performance to identify optimization opportunities and improve ROI
• Provide regular reporting and actionable insights to stakeholders

Cross-Functional Leadership

• Act as a key connector across Business Development, Product, Content, Marketing and Communication teams to ensure alignment and execution excellence
• Influence senior stakeholders and drive clarity on priorities, positioning, and commercial strategy
• Contribute to best practices and standards across product marketing within the Credit Group

What we're looking for:

• 8-12 years of experience in product marketing, preferably within credit, fixed income, financial data, or capital markets
• Strong understanding of credit ratings, debt capital markets, or financial data products (or the ability to rapidly build domain expertise)
• Proven track record of defining and executing successful go-to-market strategies that drive measurable business impact
• Experience translating complex, technical products into clear, compelling market narratives
• Strong analytical mindset with the ability to leverage data to inform decisions and optimize marketing performance
• Excellent writing and storytelling skills, with experience developing positioning, messaging, and senior-level content
• Demonstrated ability to work cross-functionally and influence stakeholders across product, commercial, and marketing teams
• Experience supporting both product-led initiatives and sales-led growth motions
• High attention to detail, strong project management skills, and the ability to manage multiple priorities

Compensation and Benefits
At Morningstar we believe people are at their best when they are at their healthiest. That's why we champion your wellness through a wide range of programs that support all stages of your personal and professional life. Here are some examples of the offerings we provide:

• Financial Health
  
  • 100% 401k match up to 6% of salary
  • Stock Ownership Potential
  • Company provided life insurance - 1x salary + commission
• Physical Health
  
  • Comprehensive health benefits (medical/dental/vision) including potential premium discounts and company-provided HSA contributions (up to $500-$2,000 annually) for specific plans and coverages
  • Additional medical Wellness Incentives - up to $300-$600 annual
  • Company-provided long- and short-term disability insurance
• Emotional Health
  
  • Trust-Based Time Off
  • 6-week Paid Sabbatical Program
  • 6-Week Paid Family Caregiving Leave
  • Competitive 8-24 Week Paid Parental Leave
  • Adoption Assistance
  • Leadership Coaching & Formal Mentorship Opportunities
  • Annual Flex Stipend - $1000 annually to cover personal education & well-being expenses
  • Tuition Reimbursement
• Social Health
  
  • Charitable Matching Gifts program
  • Dollars for Doers volunteer program
  • Paid volunteering days
  • 15+ Employee Resource & Affinity Groups

Base Salary Compensation Range
$94,556.00-138,674.00
Incentive Target Percentage
20% Annual
Morningstar's hybrid work environment gives you the opportunity to collaborate in-person each week as we've found that we're at our best when we're purposely together on a regular basis. In most of our locations, our hybrid work model is four days in-office each week. A range of other benefits are also available to enhance flexibility as needs change. No matter where you are, you'll have tools and resources to engage meaningfully with your global colleagues.
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