At NASCAR, you will work alongside passionate people creating experiences fans feel and helping shape the future of sports and entertainment.
NASCAR is seeking an experienced Senior Coordinator, Curated Experiences (Special Events) to help plan and deliver race weekend experiences that connect fans to the sport in new and memorable ways.
Based in our Charlotte, North Carolina office, this role supports the planning and execution of fan-focused programming, special events, youth initiatives, concerts, camping expa eriences, and other activations across the NASCAR season.
What You’ll Do
Support the planning and execution of fan-focused programming and event experiences, including fan zones, infield activations, camping experiences, and event production.
Partner with track-based teammates to develop and execute engaging camping activation schedules, including concerts, camper mixers, pedal parties, and other interactive experiences.
Lead the planning and execution of Caution Crew programming and event weekend schedules.
Coordinate and deliver special events and activations throughout the NASCAR season.
Collaborate with track marketing teams to develop consumer-facing signage plans that promote event experiences and highlight key NASCAR initiatives.
Partner with track-based teams to execute youth-focused programming designed to attract, engage, and retain the next generation of NASCAR fans.
Identify and implement innovative technologies, creative solutions, and new engagement strategies that enhance the fan experience.
Build strong relationships and collaborate across central and regional teams, track partners, and external stakeholders to successfully deliver race weekend experiences.
What You’ll Bring
- Bachelor's degree in Marketing, Sports Management, Business, or related field preferred.
- 1+ years of experience in sports, events, live entertainment, or related industries.
- Strong project management skills with the ability to lead initiatives from concept through execution.
- Ability to think strategically, creatively, and adapt quickly in a fast-paced environment.
- Excellent organizational, communication, and interpersonal skills.
- Experience managing on-site event logistics and operational execution.
- Collaborative, team-first mindset with the ability to build relationships across multiple stakeholder groups.
- Proven ability to manage multiple projects simultaneously while meeting tight deadlines.
- Willingness to work extended hours, including race weekends and special events, as business needs require.
- Ability to travel up to 40%, including weekends, as business needs require.
- Valid driver’s license.
Why This Role?
Behind every race weekend are talented people helping shape the future of sports and entertainment. If you are ready to make an impact alongside passionate teammates, we encourage you to apply.
Explore this opportunity and apply at www.careers.nascar.com.
Our people are the key to our success. That is why we offer competitive compensation, a comprehensive benefits package focused on wellness, and opportunities to grow and develop both personally and professionally.
NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.
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We are looking for your voice, your ideas, and your perspective. To help us get to know you accurately and keep the process fair for everyone, we ask that interviews and assessments be completed without the support of AI-generated content or automated assistance.
Skills Required
- 1+ years experience in sports, events, live entertainment, or related industries.
- Experience managing on-site event logistics and operational execution.
- Strong project management skills with ability to lead initiatives from concept through execution.
- Excellent organizational, communication, and interpersonal skills.
- Ability to travel up to 40%, including weekends, and willingness to work extended hours as needed.
- Valid driver's license.
- Ability to think strategically, creatively, and adapt quickly in a fast-paced environment.
- Proven ability to manage multiple projects simultaneously while meeting tight deadlines.
- Collaborative, team-first mindset with ability to build relationships across stakeholder groups.
- Bachelor's degree in Marketing, Sports Management, Business, or related field.
What We Do
Welcome to NASCAR! We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR! About NASCAR The National Association for Stock Car Auto Racing (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States and owner of 16 of the nation’s major motorsports entertainment facilities. NASCAR consists of three national series (NASCAR Cup Series™, NASCAR Xfinity Series™, and NASCAR Gander RV & Outdoors Truck Series™), four regional series (ARCA Menards Series, ARCA Menards Series East & West and the NASCAR Whelen Modified Tour), one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the IMSA WeatherTech SportsCar Championship™, the premier U.S. sports car series. NASCAR also owns Motor Racing Network, Racing Electronics, Americrown Service and ONE DAYTONA. Based in Daytona Beach, Florida, with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit www.NASCAR.com and www.IMSA.com, and follow NASCAR on Facebook, Twitter, Instagram, and Snapchat (‘NASCAR’).
