About The Orchard
The Orchard is a leading global music distributor and Artist & Label services company operating in 50+ markets worldwide. The Orchard empowers creators and businesses to grow and adapt in the dynamic global music industry. We specialize in being artist focused, blending industry expertise and technology, leveraging data to drive success, and providing streamlined digital and physical distribution solutions. The Orchard’s comprehensive artist & label services offerings include marketing, sync licensing, premium video services, transparent data analysis, advertising, rights management, radio promotion, D2C, and more.
The Orchard focuses on providing a comfortable, social, and engaging environment to encourage productivity and creativity.
The Orchard is seeking an experienced and clever communicator to join our global Corporate Communications team. The Senior Coordinator, Corporate Communications and Publicity will lead strategies that enhance The Orchard’s public profile and key messaging via an informed, amplified voice in media including press coverage, industry events, speaking engagements, as well as internal communications and client-focused initiatives. The role is essential to enhancing the communications department goals and coordinating with other departments to ensure overall brand visibility. The Senior Coordinator, Corporate Communications is a full-time, in-office position based in New York City at The Orchard’s headquarters and reports to the VP Global Corporate Communications.
What you'll do:- Office- first role, in office 4 days a week.
- Aid in the planning and execution of communications initiatives that support The Orchard’s internal and external strategic priorities
- Assist in drafting press materials, including releases, bios, talking points, decks as necessary
- Collaborate with departments company-wide, assuring clear, consistent, and compelling messaging
- Maintain close relationship with umbrella corporate communications department; uphold and enforce guidelines
- Perform department admin duties such as invoices, press tracking, face sheets, guest lists, and more
- Hire and direct photographers as necessary; Service photographs to media
- Compile and distribute weekly and semi-annual media reports for leadership
- Manage company-wide approvals for all speaking engagements
- Maintain Comms calendar with speaking events, artist performances, social events, trade shows, awards shows, and other appropriate opportunities for company leadership
- Maintain and organize departmental resources and records including annual subscriptions, press database, photos, bios, media mentions, and more
- Adopt and implement new technology initiatives including daily news circulation, media briefs, and more
- Compile targeted media lists as directed by the department lead; maintain journalist beats and moves
- Collaborate with the Director of Media & Artist Relations to support publicity campaigns and media outreach for select artists across The Orchard's roster
- Track and submit information/submissions for industry power lists
- Collaborate with external media partners
- Monitor client nominations and wins at global awards ceremonies
- Identify story ideas aligning with company goals and select client initiatives
- Elevate internal and external company events, coordinate conference participation
- Identify and evaluate music industry-related data including trends, current events, hot topics, etc.
- Attend company events and shows
- 2+ years of music industry corporate communications or publicity experience, preferably at a label or independent PR firm
- Strong understanding of the music media and PR landscape; understanding of digital distribution preferred
- Some established relationships with reporters, editors, social media influencers, photographers, and cultural tastemakers
- Experience executing press campaigns
- Excellent written and oral communication skills; business writing experience preferred
- Proven effective relationship builder and collaborator
- Strong organizational skills with the ability to effectively prioritize, multitask, meet tight deadlines and stay focused under pressure
- Solid project management capabilities
- Highly proficient ability to think both analytically and creatively
- Ability to work in a fast paced, dynamic, and collaborative environment
- Experience with media monitoring and press release distribution services (e.g. Cision, Constant Contact, Muckrack)
- Discretion and experience handling sensitive/confidential information
- Knowledge of all major social media platforms and content creation
- Tech-savvy with facility to learn and use new platforms and programs
- Passionate about independent music sector
- You’ll join an inclusive, collaborative, and global community where you have the opportunity to fuel the creative journey.
- A modern office environment designed to foster productivity, creativity, and teamwork
- Opportunities to connect with our valuable resources, such as our Counsel of Equity & Progressive Action (CEPA). A group created by a group of our employees tasked with developing and implementing innovative solutions to advance a globally shared goal of ensuring fair and inclusive spaces for all
- An attractive and comprehensive benefits package including medical, dental, vision, life & disability coverage, and 401K + employer matching
- Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
- We invest in your professional growth & development
- Time off for a winter recess
The Orchard is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.
Skills Required
- 2+ years of music industry corporate communications or publicity experience
- Strong understanding of the music media and public relations landscape
- Established relationships with reporters, editors, social media influencers, photographers, and cultural tastemakers
- Experience executing press campaigns
- Excellent written and oral communication skills
- Business writing experience
- Effective relationship-building and collaboration skills
- Strong organizational skills, prioritization, multitasking, and deadline management
- Project management capabilities
- Analytical and creative thinking ability
- Experience with media monitoring and press release distribution services such as Cision, Constant Contact, or Muck Rack
- Discretion and experience handling sensitive or confidential information
- Knowledge of major social media platforms and content creation
- Technology proficiency and ability to learn new platforms and programs
- Understanding of digital distribution
- Passion for the independent music sector
What We Do
The Orchard is a global music distribution and artist-services company. It distributes music from independent artists and labels across 45 markets and offers marketing, sync licensing, video services, data analysis, advertising, rights management, and digital and physical distribution. The company’s mission is to empower creators and businesses to grow, and it operates as a wholly owned subsidiary of Sony Music Entertainment.
