Senior Conversion Rate Optimization Specialist, Global Web

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

Job Description

Job Title: Senior Conversion Rate Optimization Specialist, Global Web 

Reports to: Sr. Manager, SEO & Growth (USA) 

Job Description 

The Senior Conversion Rate Optimization Specialist, Global Web leads CRO experimentation and testing for Genesys.com. The ideal candidate is experienced running conversion-focused A/B testing and enabling personalization for top websites, leading to more traffic, conversion, and engagement. They excel at helping web teams quickly test new ideas and designs and measure the impact to the business and customer experience. And working with stakeholders and content creators across the company, they’ll drive strategies to personalize top pages and offers delivering the right content to the right persona at the right time. Through continuous research and testing, they will evolve our ecosystem of web templates, navigation, and digital journeys to deliver more performance and a better customer experience. 

Key Responsibilities

• Manage conversion rate optimization testing and reporting for Genesys.com 
• Continuously optimize the website for conversion and engagement
• Analyze segmentation and journeys to identify conversion opportunities 
• Conduct research to identify new conversion methods and approaches 
• Setup, monitor, and report on A/B testing and personalization 
• Formulate hypotheses and briefs for web experiments
• Optimize web forms to improve starts, fills, and completes 
• Create CRO reporting and reusable dashboards 
• Partner with web team to enable dynamic and personalized content
• Conduct experiments to measure impact of redesigns and content updates 
• Document and socialize CRO standards and best practices 
• Provide web teams and stakeholders with CRO insights 
• Maintain and groom conversion experiment backlog
• Setting up web Personalization components to optimize the user experience on the website.

Qualifications 

• Bachelor’s degree in related field
• Minimum of 5 years of related experience
• Experience with experimentation platforms (e.g., Intellimize, Webflow, Optimizely, or any other similar platforms) is an advantage.
• Familiarity with session analytics tools, such as Contentsquare, Fullstory, or other similar platforms, is preferred.
• Expert in web analytics tools like Google Analytics and Data Studio 
• Proficiency in Excel, Tableau, SQL, and HTML 

What We’re Looking for 

• Excited to work alongside global team during US hours for part of the day 
• Background working with web design, development, and digital marketing teams 
• Experience optimizing web content management systems like Wordpress 
• Experience with SaaS or technology websites 
• Resourceful self-starter with curious and collaborative mindset
• Work samples showing successful CRO experiments and web personalization 
• Strong speaking and presentation skills 

Dreaming of a joining a web team in a CRO role for a truly customer-obsessed company? Have a passion for experimental web design and personalization? Let’s talk about your future at Genesys, working on the future of Genesys.com! 

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About Genesys:

Genesys empowers more than 8,000 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, Genesys delivers the future of CX to organizations of all sizes so they can provide empathetic, personalized experience at scale. As the trusted platform that is born in the cloud, Genesys Cloud helps organizations accelerate growth by enabling them to differentiate with the right customer experience at the right time, while driving stronger workforce engagement, efficiency and operational improvements. Visit www.genesys.com.

Reasonable Accommodations:

If you require a reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you or someone you know may reach out to [email protected]. You can expect a response from someone within 24-48 hours. To ensure we set you up with the best reasonable accommodation, please provide them the following information: first and last name, country of residence, the job ID(s) or (titles) of the positions you would like to apply, and the specific reasonable accommodation(s) or modification(s) you are requesting.

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Genesys is an equal opportunity employer committed to equity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.