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The Role
Are you a data-driven strategist passionate about transforming digital traffic into measurable growth? ActiveCampaign is seeking a Senior Conversion Rate Optimization (CRO) Manager to spearhead our website optimization strategy. You won't just be running A/B tests – you'll be the strategic force architecting a high-converting digital journey for our customers. Partnering with leaders across marketing, sales, and product, you will unlock the full potential of our existing web traffic, directly impacting revenue and company growth without relying on incremental ad spend. This isn't just about tweaking pages; it's about shaping the entire digital experience and seeing your contributions translate into tangible business outcomes.
On a typical day, you might:
- Lead the development and execution of a comprehensive CRO roadmap, prioritizing high-impact A/B tests, multivariate tests, and personalization strategies to significantly increase conversion rates across ActiveCampaign.com.
- Act as a strategic partner to marketing, sales, and product teams, architecting a seamless digital buyer journey that guides prospects from initial awareness through to trial conversion and purchase.
- Champion a data-driven culture of experimentation, establishing scalable CRO frameworks and methodologies to foster continuous improvement throughout the organization.
- Translate complex data from analytics and testing platforms into compelling, actionable insights, presenting your findings and strategic recommendations to executive leadership to drive key business decisions.
- Collaborate closely with the digital experience and product teams to ensure a seamless transition from the website to the trial experience, meticulously identifying and removing friction points to maximize user activation.
- Drive the overall digital strategy by providing expert CRO guidance on new feature launches and website updates, ensuring performance and stability are consistently optimized for conversion.
The ideal candidate will bring:
- 5+ years of hands-on experience in conversion rate optimization, with a proven track record of success in B2B SaaS or high-growth technology environments.
- Expert-level proficiency with enterprise CRO and analytics platforms (e.g., Adobe Target, Adobe Analytics, Optimizely, Google Analytics), using them to design and execute sophisticated testing and personalization strategies.
- A proven ability to translate complex qualitative and quantitative data into clear, actionable business recommendations and strategic initiatives that drive growth.
- Strong statistical knowledge and a deep understanding of experimental design and analysis to ensure the validity and reliability of test results.
- Exceptional communication and presentation skills, with the talent to distill complex information into compelling narratives that influence stakeholders at all levels, from team members to executive leadership.
- Demonstrated experience managing a comprehensive CRO roadmap and prioritizing multiple optimization initiatives in a fast-paced, dynamic environment.
About ActiveCampaign:
ActiveCampaign is an AI-first, end-to-end marketing platform for people at the heart of the action. It empowers teams to automate their campaigns with AI agents that imagine, activate, and validate–freeing them from step-by-step workflows and unlocking limitless ways to orchestrate their marketing.
With AI, goal-based automation, and 950+ app integrations, agencies, marketers, and owners can build cross-channel campaigns in minutes–fine-tuned with billions of data points to drive real results for their unique business.
ActiveCampaign is the trusted choice to help businesses unlock a new world of boundless opportunities–where ideas become impact and potential turns into real results.
As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here.
Perks and benefits:
At ActiveCampaign, we prioritize employees’ well-being and professional growth by cultivating a culture centered on collaboration and innovation. When you join our team, you’ll not only have the opportunity to make a significant impact, but also enjoy a range of benefits tailored to support your personal and career development.
Here are some of the benefits we offer:
-Comprehensive Health & Wellness: Top-tier benefits package that includes a fully-covered High Deductible Health Plan (HDHP), complimentary access to telehealth services, and a free subscription to Calm.
-Growth & Development: Access to LinkedIn Learning, professional development programs, and career growth opportunities in a fast-growing organization.
-Generous Paid Time Off: Recharge and take the time you need to maintain work-life balance with open PTO.
-Total Rewards: Generous 401(k) matching with immediate vesting, quarterly perks with commuter and lunch benefits for hub based employees or a stipend for remote workers, and a four-week paid sabbatical with bonus after five years.
-Collaborative Culture: Work alongside brilliant, passionate colleagues in an environment that values innovation, teamwork, and mutual support.
ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.
Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.
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The Company
What We Do
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle.
ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.
Why Work With Us
We are focused on our employees, our customers, and even our customer's customers. Ideas are valued over titles, contributions are valued over appearances, helping a co-worker is more important than outshining them. We are passionate about diversity and inclusion, believing everyone has a voice and can make a difference.
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