Senior Conversion Rate & Experimentation Manager

About Allica Bank

Allica is the UK’s fastest growing company - and the fastest-growing financial technology (Fintech) firm ever. Our purpose is to help established SMEs, one of the last major underserved opportunities in Fintech.

Established SMEs are the backbone of local communities - representing over a third of our economy - yet have been largely neglected both by traditional high street banks and modern fintech providers.

Department Description

Growth is a critical function at Allica, sitting at the intersection of marketing, product, sales, and data. Our team is responsible for driving sustainable and scalable customer acquisition, engagement, and retention, ensuring our banking solutions reach and resonate with the right SMEs at the right time. Growth is both a science and an art.

We blend commercial strategy with deep customer understanding, leveraging data to uncover new opportunities while ensuring every touchpoint aligns with Allica’s mission to empower established SMEs with the banking they deserve.

Role Description

The Senior Conversion Rate & Experimentation Manager owns Allica's landing page estate and onsite conversion programme end-to-end from strategic diagnosis through experiment design, build, measurement, and iteration.

This is a hands-on senior role. You will be expected to interrogate funnel data, form clear hypotheses, and act on them directly building and shipping landing pages, forms, calculators, and multi-step journeys in HubSpot CMS, using AI tooling (Claude, ChatGPT, and others) as genuine force multipliers across the entire workflow. You won't be waiting for a developer or an agency.

The commercial focus is non-negotiable. You care about pipeline and revenue not just conversion rate and you'll track your work all the way to lead quality, sales acceptance, and downstream outcomes.

Principal Accountabilities

Strategy & experimentation

• Own and maintain a prioritised CRO and experimentation roadmap across Allica's key acquisition journeys, grounded in data and tied to commercial impact

• Diagnose conversion issues across messaging, UX, form design, trust signals, and page structure using analytics platforms (GA4, Heap, HubSpot), session data, and qualitative insight

• Design structured experiments with clear hypotheses, measurement frameworks, and decision criteria and read them out with commercial precision

Build & production

• Build, ship, and iterate on landing pages, forms, calculators, quizzes, and multi-step journeys in HubSpot CMS using AI-assisted front-end development (HTML/CSS/JS) to accelerate production without sacrificing quality

• Apply AI tools (Claude, ChatGPT) throughout: ideation, copy, wireframing, code generation, QA, and analysis with the judgment to know when AI output is good enough and when it isn't

• Maintain high standards for page speed, mobile performance, accessibility, and compliance with financial promotions requirements

Data & funnel quality

• Own the integrity of tracking and analytics across the full acquisition funnel GA4, Heap, tag manager, HubSpot.

• Ensure clean, reliable data across the full journey: offsite source → web → CRM, including tracking, field mapping, lead qualification, and routing logic

• Monitor performance across the funnel through to pipeline and revenue, not just top-of-page metrics

• Debug attribution and implementation issues independently, without needing to escalate every anomaly

Cross-functional delivery

• Work closely with Brand, Product Marketing, Sales, Data, CRM, Legal, and Compliance to deliver experiments that are fast, on-brand, and compliant

• Document, communicate, and socialise test plans, decisions, results, and implementation details findings across the full marketing mix so learnings compound across the organisation rather than staying siloed within the CRO function.

• Bring commercial framing to stakeholder communications: what we tested, what we learned, what it's worth

What we're looking for

• Proven track record running structured CRO or experimentation programmes with measurable impact on conversion, lead quality, or pipeline

• Strong experience with SME or B2B leads generation landing pages, forms, calculators, and multi-step flows

• Solid working knowledge of GA4, Heap, HubSpot, and/or comparable analytics and attribution tools

• Comfortable with front-end development (HTML/CSS/JS) - you can ship things, not just brief them

• Hands-on, fluent user of AI coding and content tools; you have a clear point of view on where they add genuine leverage

• Experience in a regulated environment financial service preferred but not essential

• Deeply curious: you want to understand why users behave the way they do, not just what the numbers say

• Strategically grounded but execution-led: you form a view quickly and move

• Commercially oriented: you tie your work to pipeline and revenue, not abstract conversion metrics

• High agency: you don't wait for perfect conditions, perfect briefs, or perfect tooling

• Rigorous: you know the difference between a valid test and one that just confirms what you hoped

• Self-starter: you spot what needs doing, engage the right people, and drive projects and experiments from idea to results without waiting to be asked.

Working at Allica Bank

At Allica Bank we want to ensure our employees have the right tools and environment in which to succeed in their role and in support of our customers.

Our employees are at the heart of everything we do, so our benefits are designed with you in mind:

• Full onboarding support and continued development opportunities

• Options for flexible working

• Regular social activities

• Pension contributions

• Discretionary bonus scheme

• Private health cover

• Life assurance

• Family friendly policies including enhanced Maternity & Paternity leave

Don’t tick every box?

Don’t worry if you don’t have all the skills or requirements listed on the job description. If you think you’ll be a good fit, we’d still love to hear from you!

Flexible working

We know the ‘9-to-5’ isn’t right for everyone. That’s why Allica Bank is fully committed to flexible and hybrid working. Please let us know what is best for you and, if we can, we will do our best to accommodate.

Diversity

We’re a diverse bunch here at Allica, with all kinds of experiences, backgrounds and lifestyles. Our openness and differences make us stronger, and we want everybody to feel comfortable bringing as much of themselves to work with them as they like.