The Role
Lead conversion rate optimization and experimentation across 20+ websites. Own the testing roadmap, prioritize initiatives, develop hypotheses, optimize landing pages and conversion journeys, and manage research through implementation, analysis, and reporting. Collaborate with analytics, web, SEO, paid media, marketing operations, product, UX, developers, and designers to improve lead generation, pipeline contribution, customer experience, and experimentation maturity.
Summary Generated by Built In
Join Forterro's Digital Center of Excellence (CoE) and play a key role in advancing our digital growth and experimentation capabilities across a complex, multi-site ecosystem of 20+ websites.
This is a high-impact, hands-on role focused on driving measurable improvements in lead generation, pipeline contribution, and customer experience through structured experimentation and data-driven decision making. Working across multiple markets, products, and digital experiences, you will help shape how websites evolve by translating insights, customer behavior, and business objectives into meaningful optimization initiatives.
As a central contributor to Forterro's web experimentation capability, you will collaborate with stakeholders across Marketing, and other functions, to identify opportunities, prioritize improvements, and build a scalable culture of continuous optimization. The role combines strategic thinking with practical execution, managing the full experimentation lifecycle from research and hypothesis creation through implementation, analysis, and insight sharing.
Beyond delivering measurable performance improvements, you will contribute to developing frameworks, best practices, and operating models that help increase experimentation maturity and digital effectiveness across the organization.
Responsibilities
- Drive structured experimentation and conversion optimization initiatives across multiple websites and customer journeys.
- Define and manage the experimentation roadmap, backlog, and prioritization based on business impact and opportunity.
- Translate customer insights, behavioral data, and analytics into clear hypotheses and measurable optimization initiatives.
- Champion data-driven decision making by ensuring recommendations are supported by research, testing, and performance insights.
- Optimize landing pages, forms, and key conversion journeys across paid and organic traffic channels.
- Partner with Analytics and Web teams to coordinate delivery, prioritization, and execution of optimization initiatives.
- Collaborate with SEO, Paid Media, Marketing Operations, Product, and UX stakeholders to improve conversion performance and lead quality.
- Establish scalable testing frameworks, processes, and best practices across a diverse multi-site environment.
- Manage the end-to-end experimentation process, including research, prioritization, test design, implementation, analysis, and reporting.
- Support the continued development of experimentation capabilities, tools, and methodologies across the Digital CoE.
Skills, Knowledge & Expertise
- Strong experience in Conversion Rate Optimization (CRO), growth, digital performance, or experimentation-focused roles.
- Proven track record of running structured experimentation programs and delivering measurable business impact.
- Strong analytical mindset with the ability to convert data into actionable insights and optimization opportunities.
- Experience influencing stakeholders and driving cross-functional initiatives in complex organizations.
- Deep understanding of UX principles, customer behavior, conversion optimization, and funnel analysis.
- Experience working across multiple websites, brands, products, or digital ecosystems.
- Familiarity with analytics, testing, and experimentation platforms.
- Comfortable collaborating with developers, analysts, designers, and marketers in a fast-paced environment.
- Ability to operate across strategy, execution, prioritization, and delivery while maintaining momentum.
- Experience in adjacent marketing disciplines such as SEO, Paid Media, Marketing Operations, or Lifecycle Marketing is advantageous.
- Experience with AI-assisted productivity and workflow tools such as Codex, Cursor, Claude Code/cowork, Copilot Studio, OpenClaw, or similar platforms is a plus.
About
Forterro is a federation of ERP software and services companies serving small to mid market companies around the globe, with offices in UK, Germany, Sweden, Switzerland, France, Poland, Bulgaria, India, Morocco and USA. At Forterro, we invest in and help to fortify both local and niche ERP software businesses.Our product line businesses are local, not localized and vertical, not verticalized.
Skills Required
- Strong experience in conversion rate optimization, growth, digital performance, or experimentation-focused roles
- Proven track record of running structured experimentation programs and delivering measurable business impact
- Strong analytical mindset and ability to convert data into actionable insights and optimization opportunities
- Experience influencing stakeholders and driving cross-functional initiatives in complex organizations
- Deep understanding of UX principles, customer behavior, conversion optimization, and funnel analysis
- Experience working across multiple websites, brands, products, or digital ecosystems
- Familiarity with analytics, testing, and experimentation platforms
- Ability to collaborate with developers, analysts, designers, and marketers
- Ability to operate across strategy, execution, prioritization, and delivery
- Experience in SEO, Paid Media, Marketing Operations, or Lifecycle Marketing
- Experience with AI-assisted productivity and workflow tools such as Codex, Cursor, Claude Code, Copilot Studio, OpenClaw, or similar platforms
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The Company
What We Do
Founded in 2012, Forterro has grown to become a category leader software solutions for the industrial market – with strongholds in Europe’s top production economies, as well as regional service hubs and development centres around the world. From more than 40 office locations, our 1,600+ employees provide and support software for more than 13,000 industrial businesses. Our products are deeply rooted in the demands of their local geography. And each is designed to strengthen and accelerate our customers’ ability to operate efficiently and compete effectively.
