Senior Conversion & Messaging Strategist

Freebird is experiencing incredible growth, and we're searching for a strategic, results-focused Conversion & Messaging Strategist who can dramatically elevate our business by crafting clear, compelling, and data-driven messaging strategies. This critical role blends meaningful consumer insights, powerful direct-response copywriting, persuasive offer creation, and strategic UX design to create funnels and landing pages that convert at a significantly higher rate.

What You'll Do:

• Consumer Insights & Messaging Testing:
• Conduct deep voice-of-customer research using surveys, customer interviews, reviews, and competitor analysis.
• Run data-driven messaging tests to identify precisely what resonates most deeply with our audience, determining the highest-impact messaging hierarchy (what to say first, what visuals to use, what drives trust, etc.).
• Strategic Funnel & Landing Page Creation:
• Translate customer insights into highly effective landing page and funnel strategies, clearly outlining messaging, visuals, and offer positioning.
• Collaborate closely with UX designers to effectively bring your strategic vision to life with optimal user experience design.
• Direct-Response Copywriting & Offer Framing:
• Craft powerful, persuasive copy that clearly communicates key benefits, builds trust, and drives action.
• Design compelling offers and pricing strategies that resonate deeply with customers and maximize conversions.
• Data-Driven Experimentation:
• Lead rigorous A/B testing to validate messaging, offers, layouts, and content, ensuring continuous optimization based on meaningful insights.
• Analyze and clearly communicate results and strategic insights across the organization.
• Cross-Functional Collaboration & Training:
• Act as the internal expert on customer-driven messaging, partnering closely with Email, Paid Media, Creative, Product, and Web teams.
• Provide training and guidance across teams to ensure consistent application of validated messaging frameworks.

• 5+ years of proven experience in direct-response copywriting, consumer insights, messaging strategy, CRO, or growth marketing, ideally within a fast-growing DTC/eCommerce environment.
• Demonstrated track record of leveraging data-driven insights to build high-converting landing pages and marketing funnels.
• Strong proficiency in consumer psychology, behavioral insights, and persuasive communication techniques.
• Proven ability to conduct robust research and testing to identify and validate impactful messaging and offers.
• Experience in clearly articulating strategic funnel concepts to UX designers and collaborating effectively to create exceptional user experiences.
• Exceptional analytical skills with experience in experimentation, A/B testing, and insightful interpretation of results.

Ideal Candidate Background:

• Strategic conversion and direct-response copywriting specialist from a high-performance DTC/eCommerce brand.
• Product marketer with extensive funnel-building and consumer-insight experience.
• Growth marketer or CRO expert with a proven record of messaging strategy development and validated conversion improvements.

• Over one million customers: Join a rapidly growing brand known for powerful, customer-first products.
• Massive impact: Drive substantial business growth with full ownership of conversion, messaging, and funnel strategy.
• Strategic leadership: Become the go-to expert shaping messaging, copywriting, and conversion strategy across the entire company.
• Flexible & autonomous: Enjoy remote-friendly work, flexibility, and direct collaboration with senior leadership.
• Rewarding compensation: Competitive salary, performance bonuses, and meaningful long-term growth opportunities.

• Fully Remote Flexibility: Work from wherever you thrive best
• Comprehensive Medical Benefits: Premium medical plans designed to support your health and wellness
• Competitive Compensation & Bonuses: A strong base salary + performance bonuses tied to impact
• 401(k) with Company Match: Helping you plan and save for the long-term
• Unlimited PTO: Take the time you need to recharge and show up at your best
• Opportunities for Growth: Elevate your career with the chance to scale into a senior leadership position

If you're passionate about blending impactful messaging, rigorous consumer insights, compelling copywriting, and strategic UX design to drive exceptional conversions, Freebird is the place for you.