Senior Content Writer

Location: Kuala Lumpur, Malaysia

Role: Senior Content Writer

Department: Marketing

Mode: Full-time role

About Respond.io

Founded in Hong Kong in early 2017, respond.io is an AI-powered business messaging platform that helps companies manage customer conversations across chat, calls and email — all in one place.

Trusted by businesses in over 127 countries and recognized by G2 and SME100, respond.io enables fast-growing companies around the world to capture, convert, and retain customers at scale.

We operate as a globally distributed team with employees based around the world, contributing to a diverse and inclusive culture. Join us, and be part of a team that is shaping the future of customer conversation management!

Our Culture

At respond.io, we move fast, work smart, and always keep our customers at the heart of what we do. Here’s what we stand for:

• Solve Customer Problems: Every effort must solve real customer pain points. No guesswork—just real feedback and clear value!
• The 80/20 Rule: We focus on 20% of actions that create 80% of the value. Simple is powerful—it gets us moving fast.
• 100% Alignment, 80% Accuracy: We aim 100% team alignment and 80% accuracy. Perfect plans can wait—clear goals come first.
• Be Direct: We give honest feedback, and tackle problems head-on. Clarity moves us forward!
• Own It and Support Each Other: We step up, help out, and drive outcomes—together.
• Build Human Connections: Work is better when we trust, care, and celebrate wins together. We’re a team!

Role Description

We’re hiring a Senior Editor and a Senior Content Writer with CRO experience to strengthen how respond.io is understood, evaluated, and chosen by our target audience.

You will work closely with the Communications Lead and cross-functional partners to ensure our content:

• is consistently understood by buyers and AI systems
• supports clear, confident buying decisions
• and converts qualified demand

Success in these roles should reduce ambiguity, improve decision clarity, and raise the quality of downstream outcomes.

• Ensure clarity, consistency, and on-brand positioning across all content formats, especially AI-visible surfaces.
• Maintain consistency of definitions, comparisons, and explanations across content.
• Support the development and enforcement of editorial standards, content strategy, and priorities.
• Translate AI visibility and discovery signals into concrete editorial actions and corrections.
• Identify where existing processes fail under pressure and apply judgment or countermeasures as needed.
• Measure the effectiveness of editorial decisions using agreed signals, not output volume.
• Write long-form articles or short copy as needed.

Or

• Improve the clarity and conversion effectiveness of content on key decision surfaces, including the homepage and other high-impact core pages.
• Write and iterate conversion-critical content, including headlines, page copy, CTAs, proof framing, and blog articles
• Identify where high-intent buyers hesitate, misinterpret, or fail to act, and resolve these issues through content changes.
• Help plan and run focused content-led CRO initiatives when needed with the MarTech team
• Analyze qualitative and quantitative signals from content-lead CRO experiments to summarize outcomes and provide recommendations
• Ensure CRO learnings feed back into content standards and decision frameworks so improvements compound over time.

• Operate as a senior, outcome-oriented individual contributors who can work with incomplete information and make high-impact calls within scope.
• Communicate clearly and directly with stakeholders across functions and departments.
• Contribute to workflow and tooling improvements that increase quality and reduce friction.

• 5+ years of experience in B2B content, editorial, or conversion-focused roles, preferably in SaaS or technology.
• Strong understanding of high-consideration B2B buyer journeys and decision-making.
• Outcome-oriented mindset.
• Adept at working in an AI-first environment.
• Excellent written and verbal communication skills.
• Comfortable operating with ambiguity and owning decisions within scope.
• Adaptable as priorities or signals change.

Additional editor requirements:

• Demonstrated editorial judgment, including enforcing narrative consistency for a complex product
• Experience formalising and applying evolving SEO / AEO / AI-visible content best practices

Additional CRO copywriter requirements:

• Strong B2B writing ability, including experience producing and iterating conversion-critical content
• Proven ability to diagnose problems rooted in clarity, sequencing, or positioning

Here's what's in for you

• You will become part of an amazing culture with smart, collaborative teammates who actually care about each other's growth and success.
• You will grow more here than you would anywhere else, that is a promise.
• Virtual events like talent shows, Among Us nights, and online game sessions to keep the fun going, no matter where you are!
• We offer a highly competitive compensation package.
• You'll receive a wellbeing allowance to support your health and wellness needs.