Senior Content Writer (Bilingual)

Posted 6 Days Ago
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Amman, JOR
In-Office
Senior level
eCommerce • Information Technology • Mobile • Software • App development
The Role
Lead bilingual (English/Arabic) content strategy and production for Jordan and Saudi markets. Create and localize campaign copy, app and web content, ads, blogs, press releases; mentor writers, collaborate with marketing and design, use AI tools responsibly, and ensure SEO, brand voice, and performance alignment.
Summary Generated by Built In
About Jeeny

Jeeny is a mobile application that eases daily commuting and transportation. Founded in 2012, Jeeny is one of the region’s leading ride-hailing platforms operating across the Middle East, delivering reliable, affordable, and innovative mobility solutions. At Jeeny, we foster a collaborative and fast-paced environment where employees are empowered to make an impact and grow professionally.

About the Role

As a Senior Bilingual Copywriter, you’ll serve as the brand’s voice and creative compass. You will be responsible for shaping and maintaining the consistency of Jeeny’s communications across the Jordanian and Saudi markets, ensuring every word reflects our brand identity and purpose.

This role requires a strategic and creative thinker who can develop compelling bilingual content across multiple platforms, while collaborating closely with cross-functional teams to bring campaigns and brand initiatives to life.

Key Responsibilities
  • Define and uphold Jeeny’s tone of voice across all content and communication channels.
  • Lead the ideation and development of campaign messaging and creative concepts.
  • Review, edit, and mentor other writers to maintain quality, consistency, and strong storytelling standards.
  • Collaborate closely with brand, marketing, and design teams to ensure alignment across all customer touchpoints.
  • Write localized, engaging, and trend-relevant content tailored to audiences in Jordan and KSA.
  • Ensure all content aligns with Jeeny’s brand strategy, objectives, and regional market trends.
  • Create compelling ad copy for digital campaigns, including headlines, descriptions, and calls-to-action optimized for engagement and performance.
  • Develop and refine content for both passenger and driver applications to improve user experience, engagement, and clarity.
  • Write and update website content to ensure relevance, clarity, SEO alignment, and consistency with Jeeny’s tone of voice.
  • Create well-researched blog entries that strengthen Jeeny’s digital presence and brand authority.
  • Draft professional press releases and long-form articles in both English and Arabic, ensuring accuracy, relevance, and impact.
  • Utilize AI-powered tools to support ideation, content research, language refinement, and workflow efficiency, while ensuring all outputs are strategically reviewed, edited, and aligned with Jeeny’s tone of voice and quality standards.
  • Stay up to date with emerging content trends, platform behaviors, audience insights, and AI developments to continuously optimize creative output and efficiency.

Requirements
  • Bachelor’s Degree in Languages, Translation, Marketing, Communications, Journalism, or a related field.
  • 5+ years of experience in copywriting, content writing, or creative communications, preferably within marketing, advertising, or digital environments.
  • Proven experience developing creative strategies and managing content projects end-to-end.
  • Proficiency in both English and Arabic, including Modern Standard Arabic and the Saudi dialect.
  • Strong conceptual thinking, creativity, and storytelling abilities.
  • Excellent command of language, grammar, tone adaptation, and attention to detail.
  • Ability to manage multiple priorities and deliver high-quality work under tight deadlines.
  • Experience writing across multiple formats including social media, campaigns, digital ads, blogs, websites, press releases, and product/app content.
  • Understanding of digital marketing, audience engagement, and content performance best practices.
  • Experience using AI-assisted writing and research tools to enhance productivity while maintaining originality, brand consistency, and editorial quality.

BenefitsWhy Join Jeeny?
  • Be part of one of the leading mobility platforms in the region.
  • Shape the voice and storytelling of a growing regional brand.
  • Work on impactful campaigns and creative initiatives across multiple markets.
  • Collaborate with cross-functional teams in a dynamic and fast-paced environment.
  • Career growth and professional development opportunities.

Skills Required

  • Bachelor's Degree in Languages, Translation, Marketing, Communications, Journalism, or related field.
  • 5+ years of experience in copywriting, content writing, or creative communications (marketing, advertising, or digital environments).
  • Proven experience developing creative strategies and managing content projects end-to-end.
  • Proficiency in English and Arabic, including Modern Standard Arabic and the Saudi dialect.
  • Strong conceptual thinking, creativity, and storytelling abilities.
  • Excellent command of language, grammar, tone adaptation, and attention to detail.
  • Ability to manage multiple priorities and deliver high-quality work under tight deadlines.
  • Experience writing across formats: social media, campaigns, digital ads, blogs, websites, press releases, and product/app content.
  • Understanding of digital marketing, audience engagement, and content performance best practices.
  • Experience using AI-assisted writing and research tools while maintaining originality and brand consistency.
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The Company
HQ: Riyadh
653 Employees

What We Do

Jeeny is a Middle Eastern-based mobile application that hosts multiple services to ease daily consumer needs such as transportation, integrated wallet top-up transactions, mobility and much more on-demand with a wallet that spans all services together. Jeeny is a joint venture between MEIG (Middle East Internet Group) - Rocket Internet and IMENA. We have offices in Riyadh, Jeddah, Madinah, Dammam, Khobar, Amman, Lahore and Karachi.

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