As Senior Content Strategy Manager, you will own the Epicor content engine & transform how we communicate across the full marketing mix. Your objective in this role will be to establish Epicor as the authoritative voice in ERP, drive awareness of the Epicor brand and increase favorability towards our unique value proposition.
You will own Content Strategy, Operations, and Performance and be responsible for building and operating a content system that increases qualified traffic and converts into pipeline. Reporting to the Vice President, Digital & Brand, you will partner across Product Marketing, Demand Generation, SEO/GEO, Brand, and Digital teams to coordinate and amplify content throughout the buyer journey.
We are only seeking applicants with strong content strategy experience, advanced AI and search discovery knowledge, and a performance-focused mindset.
- Content Strategy:
- Define and execute a consolidated content strategy that connects business priorities to organic discovery, buyer engagement, conversion, and pipeline growth.
- Translate inputs from Product Marketing, Demand Generation, Brand, International, and Digital teams into prioritized content roadmaps tied to measurable outcomes.
- Own the master content calendar across key marketing functions, ensuring visibility, coordination, reuse, and alignment across campaigns, channels, regions, and launch priorities.
- Build and operate the content supply chain across intake, prioritization, workflow, approvals, publishing readiness, governance, optimization, and measurement.
- Establish repeatable content frameworks, briefs, playbooks, templates, SEO and Generative Engine Optimization checklists, quality standards, and reporting routines to improve speed, consistency, quality, and scale.
- Develop AI-assisted, and eventually agentic, publishing workflows with human oversight to improve efficiency, scalability, quality control, and performance.
- Build a Generative Engine Optimization-forward content performance model, using analytics to improve discoverability, identify gaps, prioritize optimizations, and recommend where to create, refresh, consolidate, retire, or repurpose content.
- Daily, advanced use of AI tools and platforms, including experience using AI to improve content performance, build custom agents or automations, streamline workflows, and strengthen quality control.
- Experience designing content systems for AI Overviews, large language model discovery, Generative Engine Optimization, and zero-click environments.
- Strong familiarity with content-led conversion rate optimization, including intent mapping, journey design, user experience and content interplay, and conversion optimization.
- Experience building global content governance, intake models, publishing workflows, and operating standards that balance scale with flexibility.
- Experience working across multiple sites, site migrations, global teams, and multiple time zones.
- Experience within complex business-to-business enterprise software markets.
- Strong cross-functional partnership skills, with the ability to work across Product Marketing, Demand Generation, Brand, International, and Digital teams without owning or mandating core messaging.
- Experience connecting content strategy directly to qualified traffic, journey progression, lead quality, pipeline contribution, and business growth.
- Experience improving visibility, impression share, and citations across traditional search, AI Overviews, large language models, and Generative Engine Optimization surfaces.
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About Epicor
At Epicor, we’re truly a team. Join 5,000 talented professionals in creating a world of better business through data, AI, and cognitive ERP. We help businesses stay future-ready by connecting people, processes, and technology. From software engineers who command the latest AI technology to business development reps who help us seize new opportunities, the work we do matters. Together, Epicor employees are creating a more resilient global supply chain.
We’re Proactive, Proud, Partners.
Whatever your career journey, we’ll help you find the right path. Through our training courses, mentorship, and continuous support, you’ll get everything you need to thrive. At Epicor, your success is our success. And that success really matters, because we’re the essential partners for the world’s most essential businesses—the hardworking companies who make, move, and sell the things the world needs.
Competitive Pay & Benefits
Health and Wellness: Comprehensive health and wellness benefits designed to support your overall well-being.
Internal Mobility: Opportunities for mentorship, continuing education, and focused career goal setting, with 25% of positions filled internally.
Career Development: Free LinkedIn Learning licenses for everyone, along with our Mentoring Program to boost your personal development.
Education Support: Geographically specific programs to balance the cost of education with the benefits of continued learning and personal development.
Inclusive Workplace: Collaborate with a diverse team in an inclusive, global workplace that fosters innovation and celebrates partnership.
Work-Life Balance: Policies built on mutual trust and support, encouraging time off to rest, recharge, and reconnect.
Global Mobility: Comprehensive support for international relocations and permanent residency processes.
Equal Opportunities and Accommodations Statement
Epicor is committed to creating a workplace and global community where inclusion is valued; where you bring the whole and real you—that’s who we’re interested in. If you have interest in this or any role- but your experience doesn’t match every qualification of the job description, that’s okay- consider applying regardless.
We are an equal-opportunity employer.
Recruiter:
Christi McCallSkills Required
- Strong content strategy experience
- Advanced AI and search discovery knowledge (daily, advanced use of AI tools and platforms)
- Experience using AI to improve content performance, build custom agents/automations, and streamline workflows
- Experience designing content systems for AI Overviews, large language model discovery, and Generative Engine Optimization
- Familiarity with SEO and Generative Engine Optimization best practices
- Experience with content-led conversion rate optimization, intent mapping, and journey design
- Experience building global content governance, intake models, publishing workflows, and operating standards
- Experience managing multiple sites, site migrations, and working with global teams/time zones
- Experience in complex B2B enterprise software markets
- Strong cross-functional partnership skills working with Product Marketing, Demand Gen, Brand, International, and Digital teams
- Proven ability to connect content strategy to qualified traffic, pipeline, and business growth
- Experience improving visibility across traditional search, AI Overviews, LLMs, and Generative Engine Optimization surfaces
Epicor Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Epicor and has not been reviewed or approved by Epicor.
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Healthcare Strength — Health coverage (medical, dental, vision) is characterized as decent to solid, complemented by wellness resources. Company materials highlight health and wellness programming alongside core plans.
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Leave & Time Off Breadth — Flexible or unlimited PTO exists in U.S. roles, and the organization emphasizes taking time to recharge. When team norms support it, the flexibility is considered a meaningful perk.
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Retirement Support — A 401(k) with company match is available as part of the standard offering. The match level is generally viewed as modest but serviceable.
Epicor Insights
What We Do
We’re the Digital Brains of Our Customers’ Operations We help businesses stay future-ready with cognitive ERP that connects people, processes, and technology. From software engineers who command the latest AI technology to business development reps who help us seize new opportunities, the work we do matters. Together, Epicor employees are creating a more resilient global supply chain.
Why Work With Us
Our policies are built on mutual trust, support, and a commitment to maintaining a healthy work-life balance. That's why we encourage you to take the time off you need to rest, recharge, and reconnect.
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