What You'll Do
- Define content strategies for audience in different markets (NA, EMEA, APAC) by performing keyword, industry and competitor research
- Prioritize data based research in the ideation process to ensure that content produced reaches maximum people
- Work with marketing leaders to build a strong communications team over time
- Collaborate within the wider marketing team to drive content strategy recommendations based on audit findings, content types and templates, sourcing plans, sitemaps and taxonomies, traffic analyses, governance plans, and more
- Translate content strategies into content calendars for the global team to follow and manage these calendars effectively with team support
- Analyze the performance of content and generating actionable reports based on agreed metrics such as site wide traffic, keyword analytics, user feedback, and other performance data
- Translate keyword research and strategy into on-page SEO for website as well as optimizing other content for search
- Responsible for planning and strategy of cornerstone lead magnet pieces like quarterly guides, product releases, customer stories and more
- Manage a team of writers to deliver against quality standards, briefs and optimization playbooks
- Run experiments to test new processes in content production and distribution
- Support marketing team as needed in other areas/functions based on team requirements that necessitate an all-hands-on-deck approach
What You'll Bring
- Bachelor’s degree in marketing, business, or related field
- Excellent written and editing skills Attention to detail and ability to maintain and enforce high standards of quality
- Experience with tools like SEMRush, Google Analytics, WordPress
- A holistic understanding of content marketing and the role it plays in achieving business growth
- A strong understanding of content distribution channels including search engines, social media, email, and PPC
- 5+ years experience creating content strategies from scratch for B2B SaaS companies
- 5+ experience creating content calendars and writing keyword-driven article briefs that tie into content strategy
- 2+ experience managing a team
- Strong project management, multitasking, and decision-making skills
- Collaborative and can-do team spirit
Benefits
- Health insurance-employee premium paid 100% by Revinate
- Dental insurance-employee and dependents’ premium paid 100% by Revinate
- Vision insurance-employee and dependents’ premium paid 100% by Revinate
- 401(k) with employer match
- Short & Long Term Disability insurance
- Life insurance
- Paid time off
- Monthly work from home stipend
- Telehealth access
- Employee Assistance Program (EAP)
Top Skills
What We Do
Revinators are everywhere, pursuing their passions, laughing, caring, arguing too, at times. It is hard to forget a Revinator when you have met one.
Mountain bikers, surfers, sunflower plant nurturers, golfers in California, Oregon, London, Singapore, Amsterdam, Bali.
What ties us together then?
Energy. And a determination that we can transform the hospitality industry - beyond what we have already done. We don’t just believe that, we have demonstrated that already. Come in, look closer and you will see what we mean.
We are here to show hoteliers that when they access the data they own and leverage it to drive deeper connections with their guests, they are going to drive direct revenue in spades. We have the skill to wield the technology to deliver results.
Want to understand that better? See what’s cooking under the hood? Or maybe you need a slice of our energy?
Connect with us.
We are looking for more Revinators to join us.
Want more details right here, right now? Here are some numbers then.
--> 480. The number of people around the world who will answer “Yes!” if you asked, “Any Revinators here?”
--> 4. We have global offices in California, Oregon, Amsterdam and Singapore. And we support people working remotely.
--> $100M. We are going to walk past that annual revenue figure soon. Watch us (or join us maybe). And we are profitable too.
We’d tell you about all the awards we won but we lost count. Awards like 4 X Top Place to Work. 4 x #1 CRM/Marketing product from Hotel Tech Report.
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