We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, Creative, and Web Development. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
**We support in-office, or hybrid work styles for anyone legally eligible to work in the U.S.
A day in the life:
- We are seeking an innovative and strategic thinker to join our team as the Sr. Content Strategist (Internal Marketing) at Power Digital Marketing. In this role, you will be responsible for driving our content marketing strategies to ensure brand visibility, lead generation, and business growth. You will collaborate with various departments, lead a team of content marketers, and develop creative and compelling content that resonates with our target audience. If you have a passion for storytelling, possess exceptional leadership skills, and are excited to shape our brand's digital presence, we want to hear from you!
Responsibilities:
- Develop compelling, high-quality content for various platforms including website, blogs, social media, email campaigns, whitepapers, case studies, and more, ensuring consistency in brand voice and messaging.
- Serve as the primary content creator for Power Digital Marketing, embodying and enhancing the brand's tone, style, and values across all written materials.
- Conduct thorough research on assigned topics, utilizing a variety of sources to gather accurate and up-to-date information. Demonstrate a strong investigative background to unearth valuable insights and unique angles for content creation.
- Confidently communicate with subject matter experts within the company to gather necessary information and insights. Ask pertinent questions to fully understand complex topics and translate them into engaging content for diverse audiences.
- Work closely with the content strategy team to conceptualize and execute content plans aligned with business objectives, target audience preferences, and industry trends.
- Ensure all content is error-free, grammatically correct, and adheres to established brand guidelines. Review and edit content for clarity, coherence, and effectiveness.
- Monitor the performance of content initiatives through analytics tools, tracking key metrics such as engagement, traffic, and conversion rates. Use data insights to refine content strategies and improve future content performance.
- Collaborate effectively with design, marketing, and other teams to ensure seamless integration of copy with visual elements and overall marketing strategies
Role Requirements:
- Bachelor's degree in Marketing, Journalism, Communications, or a related field. Advanced degree preferred.
- Minimum of 5 years of experience in content marketing, with a proven track record of success in developing and implementing content strategies.
- Strong leadership and team management skills with experience in leading and inspiring a team to achieve exceptional results.
- Expertise in various content formats and distribution channels, including blog writing, social media, email marketing, and website copy.
- Proficient in utilizing SEO techniques and analytics tools to drive content performance and make data-driven decisions.
- Exceptional written and verbal communication skills with the ability to articulate complex ideas concisely.
- Excellent project management and organizational skills, with the ability to prioritize and manage multiple projects simultaneously.
- Creative and strategic thinker, with a deep understanding of branding, storytelling, and content marketing principles.
- Ability to adapt to a fast-paced, dynamic work environment and quickly navigate changes in priorities.
- Knowledge of the digital marketing landscape, emerging trends, and industry best practices.
Key Performance Indicators (KPIs)
- Content Engagement: Measure audience interaction with content, such as shares, likes, and comments.
- Lead Generation: Track leads generated through content, including form submissions and inquiries.
- Traffic Growth: Monitor website traffic growth from content efforts, including organic, direct, and referral traffic.
- Content Quality: Evaluate content based on readability, relevance, and accuracy.
- Brand Visibility: Measure increase in brand awareness through content, including social media mentions and brand searches.
Most Important Things (MITs)
- Strategic Content Development: Develop and execute content strategies aligned with business objectives and audience preferences.
- Leadership and Team Management: Lead and inspire a team of content marketers to achieve exceptional results.
- Brand Voice and Messaging: Ensure consistency in brand voice and messaging across all content.
- Data-Driven Decision Making: Use SEO techniques and analytics to drive content performance and make informed decisions.
- Collaboration and Integration: Collaborate with other teams to integrate content with overall marketing strategies.
- Continuous Improvement: Monitor content performance, track key metrics, and refine strategies based on data insights.
Benefits & Perks:
- Base salary + commission opportunities
- Robust Medical, Dental, Vision insurance plans with up to 100% employer contribution towards employee monthly premium
- 401(k) plan - 4% employer contribution matching
- Unlimited Time Off available on day one
- Fully flex work environment: full-remote, in-office, or hybrid
- Employee Assistance Program (EAP)
- 13 observed national holidays + 2 mental health recharge days per year
- 2 Free Employee Assistance Programs
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at [email protected] before taking any further action in relation to the correspondence.
What We Do
Power Digital is a data-driven, ROI-focused marketing agency. Our team consists of highly specialized marketing professionals who are proven at the large agency level and are experts in their fields. Our mission is to move away from the standardized "one size fits all" marketing approach and deliver customized solutions with measurable results.
Just like your business is unique, our digital strategy for you will be too. Our team understands that every business company has different analytics goals in mind and that different routes must be taken to accomplish them. We provide online marketing services & campaigns tailored to your business objectives and specific audience.
Transparency and collaboration are very important to us. We want to be more than just an agency. We want to become an extension of our clients’ marketing teams, delivering online marketing solutions both parties can be proud of. And how can we be an extension if we aren’t connecting and reviewing projects every week? Email updates are nice, but nothing beats hearing the inflection in a client’s voice when we share the good news. It is for this reason that we connect with our clients every single week. You can rest assured knowing that your brand is always on our mind when we’re providing online digital marketing services.
We understand that digital marketing has never been more competitive, which is why we stick to what we have always focused on: driving ROI. How do we do this? We help you connect with the right customers through our internet marketing services. Whether through social media or search engine optimization, we work to increase your brand's online presence in a meaningful way.
One of the reasons we're so confident in our ability to deliver amazing results is that we have experts in each key digital channel. From SEO and PPC to social media and PR, we work together to ensure our clients see the best results of each campaign. For us, efficiency and results are the names of the game.
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