As Senior Content Strategist, you will be responsible for overlooking the development and implementation of our content strategy. You will work within the Marketing & Design Team and collaborate across functions to deliver effective content across digital channels to meet the business objectives.
Your main activities will be focusing on:
- planning, executing, and managing our blog, PR and social media activities
- developing and optimizing our content strategies and conversion paths to meet business goals
- producing high quality articles, educational guides, press releases and case studies
- monitoring web analytics to ascertain content engagement levels
- staying up-to-date with the latest trends in the subscription industry and business challenges to continuously optimize strategies and content formats
- working closely with senior leaders and different teams to create, review and ensure consistent messaging across channels
To succeed in this position, you will bring to our company:
- knowledge in all forms of content and the pros and cons to each
- strong command of English grammar, effective headline generation, AP style writing and editing skills
- knowledge in different content distribution channels and attribution modelling
- deep understanding of B2B SaaS markets, buyer groups, and ToV
- concrete experience of end-to-end project ownership, from ideation, execution, project management, to delivery and optimization
- experience with marketing reporting and analytics tools, e.g., GA4, Hotjar, and HubSpot
keylight is a global subscription technology vendor founded in 2015. We prioritize users to design an ecosystem that streamlines all subscription operations on one unified platform. Our user-centric approach has enabled our customers to gain full control over complex business processes and inspired many to put users first in their technological architecture.
Perks of working at keylight:
- Have a great work-life balance with flexible working hours and home office
- A self-funded tech company with a family atmosphere
- Agile and self-organizing work environment
- Be part of a diverse, lively and international team
- As a company, we have jointly designed our own employee development concept
- Regular company events
The recruitment process contains:
- Initial meeting with TA Specialist
- Interview with Hiring Manager
- Cultural fit meeting with colleagues
- Offer stage
Skills Required
- knowledge in all forms of content and their pros and cons
- strong command of English grammar, effective headline generation, AP style writing and editing skills
- knowledge in different content distribution channels and attribution modelling
- deep understanding of B2B SaaS markets, buyer groups, and ToV
- concrete experience of end-to-end project ownership
- experience with marketing reporting and analytics tools
