Senior Content Specialist

Posted 10 Days Ago
Be an Early Applicant
Dhaka, BGD
Hybrid
150K-200K Annually
Senior level
HR Tech
The Role
Produces B2B content including newsletters, customer case studies, blog posts, email campaigns, landing pages, ebooks, ads, and social assets. Researches market trends and buyer needs, conducts customer interviews, follows brand and editorial standards, audits and updates content, manages production schedules, tracks performance, and recommends optimizations. The role supports Product Marketing, Revenue Marketing, and US sales teams while using approved AI tools with editorial oversight.
Summary Generated by Built In

Who we are:
Field Nation brings companies and service professionals together through an integrated, easy-to-use platform. We support businesses looking to grow their service offerings while also empowering technicians to leverage their skills on their own terms. Our mission is to help the service delivery industry do great work, and we live that mission by doing great work for the companies and service professionals who depend on us.


Why is this role important to Field Nation?
The Senior Content Specialist is a skilled B2B content producer who executes against a defined content strategy to drive awareness, credibility, and demand for Field Nation. Reporting into the Marketing Services function in Bangladesh and working closely with the Product Marketing & Content team, this role produces high-quality Tier 2 content — customer case studies, blog posts, email campaigns, ebooks, landing pages, and demand assets — that brings Field Nation's brand narrative to life and supports revenue marketing goals.

Field Nation's Content & Editorial Manager owns brand voice, editorial standards, Tier 1 content (thought leadership, brand POV, executive messaging), and content governance. The Senior Content Specialist operates within that framework, owning a high volume of additional content that directly supports the US marketing and sales teams.

What you'll get to do:

    Content Production

    • Write and publish the monthly email newsletters, owning ideation, structure, copy, and on-time delivery in coordination with the Product Marketing team.

    • Produce customer case studies end-to-end: conduct interviews with Field Nation users, extract measurable business outcomes, and write polished narratives that demonstrate real-world impact.

    • Write blog posts that support our product investments, build credibility and drive organic traffic – researching topics, developing angles, and producing content that speaks to field service operations leaders.

    • Support the Revenue Marketing team with conversion-focused content: display ad copy, landing page copy, email campaign sequences, and other assets that capture prospect interest and move them through the funnel.

    • Produce 1-pagers, social content, and supporting content assets as needed to support campaign launches and Product Marketing initiatives.

    • Research field service market trends, buyer pain points, and competitive dynamics to bring credible context to everything you write.

    •  

      Quality & Standards

      • Write with strict adherence to Field Nation's brand style guide and editorial standards, maintaining consistency in voice, tone, and terminology across all content types.

      • Partner with the Content and Product Marketing teams to ensure all content is accurate, on-message, and aligned to approved positioning before publication.

      • Perform ongoing audits to identify content that needs updating due to positioning changes, product updates, or compliance requirements, and make those changes.

      •  

        Operations & Performance

        • Manage your own production schedule: track assignments, hit deadlines consistently, and communicate proactively when priorities shift or timelines are at risk.

        • Track content performance against engagement and traffic benchmarks; share your perspective on what's working and what isn't, and recommend optimizations.

        • Use approved AI tools to improve efficiency while maintaining the human oversight and editorial judgment that Field Nation's content standards require.

You might be a good fit if you have:

  • 8+ years of content marketing or editorial experience within B2B SaaS companies that sell to enterprise or mid-market buyers and whose products and content primarily target English-speaking markets (US, UK, Canada, Australia, or similar). Not developer tools, consumer apps, or small-business-focused products.

  • A portfolio that includes published customer case studies and long-form content written for a senior B2B audience (VP, Director, or C-suite). Applications without writing samples will not be considered.

  • Demonstrated ability to research and write about complex technology topics for a non-technical business audience.

  • Experience conducting customer interviews and translating business outcomes, operational complexity, and technical context into clear, credible narratives.

  • Strong project management skills: ability to manage multiple concurrent content assignments, hit deadlines in a fast-moving environment, and maintain quality under volume.

  • Comfort working within a defined editorial framework (brand voice standards, style guides, content governance processes) and producing work that meets that bar without close supervision.

  • Exceptional written English: clear, concise, and purposeful, with the ability to adapt tone and register to the content type and audience.

Position Type/Expected Hours of Work:

  • Working days: Hybrid, Monday to Friday (3 Work from Home + 2 mandatory Work from Office days)
  • Working hours: 1:00 PM to 10:00 PM

Office Location:

  • Uttara, Dhaka, Bangladesh (Hybrid)

Salary Range:

  • BDT 150,000 - 200,000 (Monthly) 

Why we think you'll love it here:

    At Field Nation, we believe great work deserves great support. Here’s a snapshot of the benefits designed to reward performance, support well-being and create an enjoyable workplace experience.
     
    1. Compensation & Financial Rewards
    Because hard work should feel like winning.
  • Field Nation LLC Performance Reward – Because every citizen of Field Nation deserves a stake in the win!
  • Festival Bonus – Celebrate the big festivals with some extra cheer (and cash!).
  • Referral Bonus – Incentives for successful employee referrals.
  • Gratuity – Honoring your long-term dedication
  • Leave Encashment – Opportunity to encash unused annual leave balance at year-end.
  • 2. Health & Wellness
    Your body, mind, and family matter.
  • Medical Insurance – Comprehensive health coverage for employees and their immediate family (spouse and children).
  • Gym Membership – Stay fit, active, and energized.
  • 3. Daily Operations & Office Perks
  • Complimentary Lunch / Dinner – Because good work needs good food.
  • Unlimited Tea & Coffee – Keep the energy flowing.
  • Transportation – Helping you get to work hassle-free.
  • Mobile Data Allowance – Allowances to ensure connectivity.
  • 4. Professional Development
  • Career Development Budget – Dedicated funds for professional learning and growth.
  • 5. Culture, Events & Time Off
    Fostering work-life balance and strong team connections.
  • Work Model: Hybrid (2 days in-office, 3 days remote per week) – balance is key.
  • Summer & Winter Field Weeks – Two annual team retreats to connect, collaborate, and recharge.
  • Quarterly Team Outing Budget – Enjoy exciting activities and quality time with your team to bond, relax and celebrate together. 
  • Occasional Gifts – Surprises and gifts to celebrate milestones & welcome new faces.
  • Leave Benefits:
  • Paid Time Off  – Take the time you need! Covers annual, casual, and sick leave so you can recharge and come back ready to shine.
  • Hajj/Umrah Leave
  • Maternity Leave
  • Paternity Leave

Why Field Nation?
At Field Nation, we are breaking the barriers to work and enabling the gig economy. We’re a tech company that offers a web-based marketplace solution for buyers and sellers of contract services to simply connect, work, and manage their business. We look for collaborators, innovators, and problem solvers to join us in our common purpose of changing the way work gets done. We were named a Top Workplace by the Star Tribune in 2017, 2018, 2019 and a Top 150 Workplace in 2020, 2021 & 2022. We look to hire extraordinary people and provide them with extraordinary benefits. 

Skills Required

  • 8+ years of content marketing or editorial experience in B2B SaaS companies serving enterprise or mid-market buyers
  • Experience targeting English-speaking markets such as the US, UK, Canada, or Australia
  • Portfolio with published customer case studies and long-form content for senior B2B audiences
  • Writing samples
  • Ability to research and write about complex technology topics for non-technical business audiences
  • Experience conducting customer interviews and translating business, operational, and technical context into clear narratives
  • Strong project management skills and ability to manage concurrent assignments and deadlines
  • Ability to work within brand voice standards, style guides, and content governance processes independently
  • Exceptional written English with ability to adapt tone and register

Field Nation Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Field Nation and has not been reviewed or approved by Field Nation.

  • Fair & Transparent Compensation Pay is considered transparent, with work orders showing rates and terms upfront and the option to counteroffer. Payouts are processed predictably after buyer approval, with options to accelerate disbursement.
  • Leave & Time Off Breadth Corporate employees are offered unlimited PTO plus an extra “vacation bonus” week alongside a flexible hybrid work model.
  • Healthcare Strength Corporate roles include core medical, dental, and vision coverage, with life and disability insurance also available.

Field Nation Insights

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The Company
HQ: Minneapolis, MN
1,400 Employees
Year Founded: 2008

What We Do

Field Nation is the complete field service marketplace and project management solution that connects businesses and contingent workers. We enable companies to find, hire and pay service technicians when - and where - there is work to be done. Field Nation serves as a catalyst for growth and ensures successful collaborations in today’s rapidly changing world of work.

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