Senior Content Producer

About R/GA

In our 40-year history, we’ve changed a lot—from a culture-defining film title studio (Superman, Alien, Ghostbusters); to an interactive advertising agency; to an award-winning product and marketing agency with design, technology, communications, ventures and IP practices. We like change, and like to navigate our clients through it too.

Our approach to work is always human first. This unwavering focus helps us create meaningful and memorable experiences that live across digital platforms and often blur the line between the digital and real worlds. We believe disruptive thinking happens when you collide experts in design, technology and culture.

About the Role

The Studio is the global content production department at R/GA with a mission to advance storytelling through new media and technology. The Studio is responsible for all content execution at R/GA, focusing on integrated production, high volume content creation, technology and platform innovation, and internal agency content needs. 

Our Senior Content Producer acts as a bridge between traditional craft and emerging tech. You will manage the workflow and staffing across multiple content productions while leading the charge in experimenting with AI-driven tools to expand what’s creatively possible and ensure our workflows are as innovative as the work itself.

Here’s what you should know if you want to be a Senior Content Producer at R/GA:

On any given day, you might

• Oversee content production across multiple clients and projects simultaneously, maintaining high velocity and pipelining resources as needed.
• Identify and integrate emerging AI tools (e.g., generative video, AI-assisted editing, or prompt engineering) to streamline high-volume content creation and enhance storytelling.
• Own projects from end-to-end, managing the entire lifecycle across pre-production, production, and post-production.
• Support integrated deliverables across TV, social, and digital content, ensuring brand consistency across all platforms.
• Draft and review staff plans, Production Estimates, and Statement of Works (SOWs), signing off on deliverables and vetting fee hours with Business Affairs and Client Engagement. 
• Prototype and test new production workflows that leverage automation to increase velocity without compromising R/GA’s high standard of craft.
• Triple bid, manage budgets, client and vendor relations, and wrap and reconcile jobs.
• Lead and inspire client teams across all levels and disciplines by clearly communicating project schedules and daily/weekly deadlines.
• Serve as a client-facing content expert across all accounts as needed.
• Collaborate with the agency team, clients, and vendors to create the best work possible.
• Partner with agency and production discipline leads on problem-solving regarding all aspects of content creation and production.
• Work with Business Affairs on talent negotiations, vendor contracts, and talent contracts.
• Coordinate with Business Affairs to oversee the wrap and reconciliation of jobs in a timely manner and in compliance with client contracts.

The ideal person

• Is a digital-first and social-first producer who understands the nuances of creating content for modern platforms and emerging media.
• Is a curious experimenter who isn't afraid to break traditional production models to find more efficient, tech-forward solutions.
• Has outstanding verbal and written communication skills as well as strong leadership and production knowledge.
• Possesses a 'maker' mindset, staying at the forefront of AI trends and proactively finding ways to apply them to real-world client challenges.

You Bring

• 5-8 years of experience in Live Action and Line Production, specifically within an agency-side production environment.
• Experience in Animation and VFX for brand work.
• Hands-on experience or a deep interest in generative AI platforms and how they can be applied to production workflows.
• A track record of managing multiple clients simultaneously and delivering integrated campaigns across TV and digital.
• Inherent knowledge of production workflows, procedures, and vendor/artist contacts (locally and nationally).
• Experience scoping out projects and creating budgets ranging from $30k to $1MM+ using internal resources and vendors.

*This role is based in NYC. Candidates must be located in the tri-state area (NY, NJ, or CT) or willing to relocate. This position offers a hybrid work model, with regular in-person collaboration, team / client workshops.

The hiring range for this position is $145,000 to $165,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s applicable skills, pertinent experience, and qualifications.