The Role
Lead end-to-end market and financial content operations: monitor markets, translate trends into timely content, run cross-functional content projects, use data to optimize engagement, apply AI tools to scale output, and collaborate with product and engineering to improve content features.
Summary Generated by Built In
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
About the Role
We're looking for a sharp, data-driven Senior Content Operations Manager to lead financial content strategy and execution. You'll work at the intersection of market intelligence, user engagement, and cross-functional collaboration — turning complex market narratives into content that educates, converts, and retains our users.
Responsibilities:
- Own end-to-end content operations for market-related content,and leverage all related content to enhance user's experience and promo user conversion.
- Monitor financial markets and crypto trends in real time; translate market movements into timely, accurate, and engaging content
- Drive content projects across stakeholders (Academy, square, news) from brief to launch — keeping timelines tight and quality high
- Build and maintain a content feedback loop using data: track engagement metrics, synthesize insights, and iterate fast
- Apply AI tools effectively to scale content output — from ideation and drafting to localization and personalization
- Collaborate with PM and engineering teams to define content-related product features and improvements
- Develop content strategies aligned with market and crypto trends relevance
Requirements:
- 5+ years of content operations experience, with a strong background in financial/investment platforms (e.g., 大智慧, 雪球, 小红书金融, Futu/富途, or similar)
- Genuine market sensitivity — you follow macro trends, understand trading behavior, and can speak the language of investors
- Proven project management skills: you've driven cross-functional projects, managed multiple stakeholders, and know how to write a clean retrospective
- Strong reader operations instincts: you think about reader segmentation, lifecycle moments, and how content drives behavior
- Data fluency: comfortable pulling and interpreting data;
- Fluency in English is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be an advantage;
- Hands-on experience using AI tools (ChatGPT, Claude, Midjourney, etc.) to accelerate content workflows and quality
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application, you confirm that you have read and agree to our Candidate Privacy Notice.
Skills Required
- 5+ years of content operations experience with financial/investment platforms (e.g., 大智慧, 雪球, 小红书金融, Futu/富途, or similar)
- Genuine market sensitivity and understanding of trading behavior
- Proven project management skills, managing cross-functional projects and stakeholders
- Strong reader operations instincts (segmentation, lifecycle, content-driven behavior)
- Data fluency; comfortable pulling and interpreting engagement and product data
- Fluency in English for coordination with overseas partners
- Additional languages
- Hands-on experience using AI tools (ChatGPT, Claude, Midjourney, etc.) to accelerate content workflows
Binance Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Binance and has not been reviewed or approved by Binance.
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Career-Linked Recognition & Rewards — Performance-linked bonuses can be sizable in favorable crypto cycles, lifting total compensation. Attractive packages in engineering and specialized roles indicate strong rewards for in-demand skills.
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Flexible Benefits — Remote-first flexibility and work-from-anywhere options add meaningful value to the overall rewards package. Flexible schedules and location independence are presented as core perks.
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Retirement Support — Binance.US includes a 401(k) as part of its benefits. This provides a conventional retirement pillar alongside cash and bonus components.
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The Company
What We Do
Binance is the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more. For more information, visit: https://www.binance.com
