Senior Content Marketing Writer

Genesys empowers organizations of all sizes to improve loyalty and business outcomes by creating the best experiences for their customers and employees. Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can accelerate growth by delivering empathetic, personalized experiences at scale to drive customer loyalty, workforce engagement, efficiency and operational improvements.

We employ more than 6,000 people across the globe who embrace empathy and cultivate collaboration to succeed. And, while we offer great benefits and perks like larger tech companies, our employees have the independence to make a larger impact on the company and take ownership of their work. Join the team and create the future of customer experience together.

Senior Content Marketing Writer  

Location: Remote 

Overview 

Genesys is seeking an experienced Senior Content Marketing Writer to develop strategic, differentiated storytelling that supports our mission to power empathetic, AI-driven customer experiences at scale. 

This senior-level individual contributor will translate complex product messaging and platform capabilities into clear, compelling copy that resonates with buyers across ICPs and industries. This role partners closely with Product Marketing, Demand Generation, Brand, and Sales to deliver high-impact, campaign-ready content aligned to revenue priorities. 

The Senior Content Marketing Writer sits within the Product Marketing organization at Genesys, and will report to the Director, Content Strategy. The ideal candidate brings extensive B2B SaaS writing experience, deep strategic thinking, excellent communication skills, and strong editorial judgment.  

Key Responsibilities 

• Develop high-impact, full-funnel campaign content aligned to global GTM priorities and strategic initiatives  
• Translate complex product and platform capabilities into clear, compelling narratives and content  
• Create content across formats and channels, including web, blog and SEO articles, audio/video, long-form assets, and enablement  
• Ensure narrative consistency across ICPs, personas, industries, and regions 
• Serve as a strategic writing partner to cross-functional marketing teams  
• Leverage analytics, audience insights, and AI tools to continually optimize content for discoverability, formats, channels and overall efficacy 

Qualifications 

• 8+ years of B2B content marketing writing with experience in SaaS, cloud platforms, or customer experience/AI-led technology (writing samples required)
• Proven ability to write for executive audiences and technical decision makers  
• Strong understanding of ICP development, buyer journeys, and GTM motions  
• Exceptional storytelling abilities across content formats, types, and channels  
• Excellent communication skills with strong editorial discipline and operational rigor 
• Experience integrating AI narratives and innovation storytelling into enterprise-level messaging 
• Familiarity with performance-driven content optimization and AI-enabled content 

Compensation:

This role has a market-competitive salary with an anticipated base compensation range listed below. Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a commission or performance-based bonus opportunities.  

Benefits:

• Medical, Dental, and Vision Insurance. 

• Telehealth coverage

• Flexible work schedules and work from home opportunities

• Development and career growth opportunities

• Open Time Off in addition to 10 paid holidays

• 401(k) matching program

• Adoption Assistance

• Fertility treatments

Click here to view a summary overview of our Benefits.

If a Genesys employee referred you, please use the link they sent you to apply.

About Genesys:

Genesys® empowers more than 8,000 organizations worldwide to create the best customer and employee experiences. With agentic AI at its core, Genesys Cloud™ is the AI-Powered Experience Orchestration platform that connects people, systems, data and AI across the enterprise. As a result, organizations can drive customer loyalty, growth and retention while increasing operational efficiency and teamwork across human and AI workforces. To learn more, visit www.genesys.com.

Reasonable Accommodations:

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Genesys is an equal opportunity employer committed to fairness in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.