Senior Content Marketing Strategy Manager, Events

About Lyra Health

Lyra is transforming mental health care through technology with a human touch to help people feel emotionally healthy at work and at home. We work with industry leaders, such as Morgan Stanley, Uber, Amgen, and other Fortune 500 companies, to improve access to effective, high-quality mental health care for their employees and their families. With our innovative digital care platform and global provider network, nearly 20 million people can receive the best care and feel better, faster. Founded by David Ebersman, former CFO of Facebook and Genentech, Lyra has raised more than $900 million.

About the Role

We’re looking for a Senior Content Strategy Manager to lead content strategy for Lyra’s branded and demand generation events including webinars and premier industry conferences. You’ll work closely with product, corporate, and event marketing to craft strategic, high-impact content that ensures Lyra’s thought leadership stands out across the industry.

This role requires developing a comprehensive, scalable content strategy, including building and maintaining a content library that enables teams across Lyra to seamlessly reuse and repurpose event and webinar materials. You will shape compelling narratives that highlight Lyra’s expertise, drawing from research, data, and customer stories to create insightful, memorable content that aligns with our brand messaging.

You’ll also work directly with Lyra’s senior leaders and customers, requiring command of executive-level and client-facing conversations. A strong eye for data storytelling is essential—this person should be adept at uncovering meaningful insights and translating them into stories that resonate with our audiences, reinforcing Lyra’s position as a leader in workforce mental health.

Responsibilities:

• Develop a scalable content strategy and framework aligned with event objectives, business goals, and audience needs
• Build and maintain a content library to extend the impact of event materials across multiple initiatives
• Craft compelling narratives using data-driven insights and real-world stories to showcase Lyra’s thought leadership
• Manage the end-to-end content development process for events and webinars, including production timelines, speaker coordination, and deliverables management
• Lead content execution, including developing briefs, scripts, talking points, slides, Q&As, and abstracts
• Repurpose event and webinar materials into various marketing assets, ensuring content is leveraged across multiple channels and formats
• Provide speaker coaching to ensure engaging and impactful content delivery
• Collaborate with designers, subject matter experts, and production partners to create engaging, high-quality content experiences
• Prepare post-event content reports, analyzing performance and recommending future content improvements
• Work cross-functionally with marketing teams to extend the life of event content, repackaging materials to maximize impact

Qualifications:

• 10+ years of demonstrated success in event content strategy, executive communications, and/or thought leadership strategy, preferably in the health care category
• Strong storytelling and data storytelling skills, with experience uncovering, shaping, and presenting compelling narratives
• Experience with event approaches, such as call for papers, speaker sourcing and management, and speaker bureaus
• Ability to use data and metrics to measure content effectiveness and drive improvements
• Proven ability to thrive in a fast-paced environment, managing multiple stakeholders and projects simultaneously 
• Advanced organizational and planning skills
• Executive presence and strong interpersonal skills, with the ability to influence senior leaders and external partners
• Exceptional verbal and written communication skills, attention to detail, and the ability to manage tight timelines

Work Samples:

• Please share three writing samples from past events/webinars

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Lyra Health does not use text or chat applications to conduct interviews or make job offers. We have a thoughtful and interactive interview process that primarily includes video-based interviews with our hiring teams. Communications will always be conducted from lyrahealth(dot)com or lyraclinical(dot)com domain names. Please disregard any other communications that do not include these domain names but appear to be from Lyra Recruiting.

"We are an Equal Opportunity Employer. We do not discriminate on the basis of race, color, religion, sex (including pregnancy), national origin, age, disability, genetic information or any other category protected by law.

By applying for this position, you acknowledge that your personal information will be processed as per the Lyra Health Workforce Privacy Notice. Through this application, to the extent permitted by law, we will collect personal information from you including, but not limited to, your name, email address, gender identity, employment information, and phone number for the purposes of recruiting and assessing suitability, aptitude, skills, qualifications, and interests for employment with Lyra.  We may also collect information about your race, ethnicity, and sexual orientation, which is considered sensitive personal information under the California Privacy Rights Act (CPRA) and special category data under the UK and EU GDPR.  Providing this information is optional and completely voluntary, and if you provide it you consent to Lyra processing it for the purposes as described at the point of collection, for example for diversity and inclusion initiatives.  If you are a California resident and would like to limit how we use this information, please use the Limit the Use of My Sensitive Personal Information form.  This information will only be retained for as long as needed to fulfill the purposes for which it was collected, as described above. Please note that Lyra does not “sell” or “share” personal information as defined by the CPRA. Outside of the United States, for example in the EU, Switzerland and the UK, you may have the right to request access to, or a copy of, your personal information, including in a portable format; request that we delete your information from our systems; object to or restrict processing of your information; or correct inaccurate or outdated personal information in our systems. These rights may be subject to legal limitations. To exercise your data privacy rights outside of the United States, please contact globaldpo@lyrahealth.com. For more information about how we use and retain your information, please see our Workforce Privacy Notice."