Senior Content Marketing Specialist

Posted Yesterday
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New York, NY, USA
In-Office
112K-135K Annually
Senior level
Blockchain • Financial Services • Cryptocurrency • Web3 • Quantitative Trading
The Role
Hands-on senior content marketer producing campaign copy, long-form thought leadership, SEO-optimized solution pages, case studies, and product launch materials for enterprise fintech audiences. Translate technical product documentation into clear business narratives, collaborate with product marketing and demand generation, maintain brand voice, and manage a high-volume content pipeline with performance optimization and A/B testing.
Summary Generated by Built In

At Ripple, we’re building a world where value moves like information does today. It’s big, it’s bold, and we’re already doing it. Through our crypto solutions for financial institutions, businesses, governments and developers, we are improving the global financial system and creating greater economic fairness and opportunity for more people, in more places around the world. And we get to do the best work of our career and grow our skills surrounded by colleagues who have our backs. 

If you’re ready to see your impact and unlock incredible career growth opportunities, join us, and build real world value.

THE WORK:

Our enterprise fintech solutions team is growing, and we’re looking for a Senior Specialist, Content Marketing who can write with authority for sophisticated financial services audiences. This is a hands-on writing role. The portfolio spans campaign content, long-form thought leadership, SEO-optimized solution pages, customer case studies and product launch collateral.

Reporting to the Director of Product Marketing, this person will take strategic briefs from the product marketing team and produce polished, persuasive content that resonates equally with a CFO evaluating enterprise software and a finance professional assessing technical capabilities. Every piece needs to be defensible, accurate and useful.

WHAT YOU’LL DO:

  • Write multiple pieces of content per week across formats: multi-touch email campaigns, landing pages, long-form thought leadership, ebooks, solution guides, case studies and product launch materials.
  • Develop SEO-optimized content including keyword-targeted solution pages, blog posts aligned to search intent, and on-page metadata.
  • Translate complex product and technical documentation into clear, business-value narratives for C-level and practitioner audiences.
  • Collaborate with product marketing managers to internalize positioning, messaging and campaign objectives before writing.
  • Build and maintain customer proof content: case studies, quote libraries and success story assets for sales enablement.
  • Partner with demand generation on content performance, A/B testing and conversion optimization.
  • Maintain brand voice consistency and edit content based on stakeholder feedback across a high-volume, fast-moving pipeline.

WHAT YOU’LL BRING:

  • 5+ years writing B2B SaaS content in fintech, financial services, ERP or enterprise software.
  • A portfolio demonstrating range across campaign copy, long-form content, customer stories and technical product content.
  • Demonstrated ability to write credibly for senior finance and accounting audiences, with an understanding of how enterprise buying decisions get made.
  • Experience with SEO content strategy: keyword research, on-page optimization and search intent mapping.
  • Outstanding command of AP Style, with meticulous attention to accuracy, grammar and brand consistency.
  • Ability to manage 10-15 content projects simultaneously without sacrificing quality.
  • Comfort learning complex technical topics quickly and synthesizing source material into clear narratives with minimal hand-holding.
For positions that will be based in NY, the annual salary range for this position is below. Actual salaries may vary based on numerous factors including, among other things, an individual applicant’s experience and qualifications for the position. This range does not include equity or additional compensation, such as bonuses or commissions. 
NY Annual Base Salary Range
$112,000$135,000 USD

WHO WE ARE:

Do Your Best Work

  • The opportunity to build in a fast-paced start-up environment with experienced industry leaders
  • A learning environment where you can dive deep into the latest technologies and make an impact.  A professional development budget to support other modes of learning.
  • Thrive in an environment where no matter what race, ethnicity, gender, origin, or culture they identify with, every employee is a respected, valued, and empowered part of the team.
  • In-office collaboration for moments that matter is important to our culture, and we give managers and teams the flexibility to decide which 10+ days a month they come in. 
  • Bi-weekly all-company meeting - business updates and ask me anything style discussion with our Leadership Team
  • We come together for moments that matter which include team offsites, team bonding activities, happy hours and more!

Take Control of Your Finances

  • Competitive salary, bonuses, and equity
  • Competitive benefits that cover physical and mental healthcare, retirement, family forming, and family support
  • Employee giving match
  • Mobile phone stipend

Take Care of Yourself

  • R&R days so you can rest and recharge
  • Generous wellness reimbursement and weekly onsite & virtual programming
  • Generous vacation policy - work with your manager to take time off when you need it
  • Industry-leading parental leave policies. Family planning benefits.
  • Catered lunches, fully-stocked kitchens with premium snacks/beverages, and plenty of fun events

Benefits listed above are for full-time employees. 

Ripple is an Equal Opportunity Employer. We’re committed to building a diverse and inclusive team. We do not discriminate against qualified employees or applicants because of race, color, religion, gender identity, sex, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other characteristic protected by local law or ordinance.
 
Please find our UK/EU Applicant Privacy Notice and our California Applicant Privacy Notice for reference.

Skills Required

  • 5+ years writing B2B SaaS content in fintech, financial services, ERP or enterprise software.
  • Portfolio demonstrating range across campaign copy, long-form content, customer stories and technical product content.
  • Ability to write credibly for senior finance and accounting audiences and understand enterprise buying decisions.
  • Experience with SEO content strategy including keyword research, on-page optimization and search intent mapping.
  • Outstanding command of AP Style with meticulous attention to accuracy, grammar and brand consistency.
  • Ability to manage 10-15 content projects simultaneously without sacrificing quality.
  • Comfort learning complex technical topics quickly and synthesizing source material with minimal hand-holding.

Ripple Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Ripple and has not been reviewed or approved by Ripple.

  • Healthcare Strength Comprehensive coverage, including employer-paid medical, dental, and vision from day one, is emphasized alongside wellbeing resources and stipends. This indicates strong foundational healthcare support as part of total rewards.
  • Parental & Family Support Paid parental leave of substantial duration and inclusive family-forming benefits (via fertility support) are highlighted. These offerings signal robust backing for diverse paths to parenthood.
  • Leave & Time Off Breadth Flexible or unlimited PTO paired with additional company-wide recharge days points to ample time-off provisions. Public materials also reference generous closures that facilitate periodic rest.

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The Company
HQ: San Francisco, CA
733 Employees
Year Founded: 2012

What We Do

Ripple provides one frictionless experience to send money globally using the power of blockchain technology. By joining Ripple’s growing global network, financial institutions can process their customers’ payments anywhere in the world instantly, reliably and cost-effectively. Banks and payment providers can use the digital asset XRP to further reduce their costs and access new markets. Founded in 2012, Ripple's vision is to enable a world where value moves as seamlessly as information flows today—an Internet of Value. Ripple is the only enterprise blockchain company today with products in commercial use. Ripple’s global payments network includes over 300 customers across 40+ countries and 
six continents.

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