Be an Early Applicant
The Role
Lead full-funnel content strategy from awareness to conversion, using AI-assisted workflows, video production, SEO, and HubSpot to create guides, articles, webinars, case studies and campaigns that generate pipeline and elevate customer stories.
Summary Generated by Built In
IWBI is on a mission to create healthier buildings and organizations for people everywhere, and to convene the global community of experts making that happen. We’re looking for a Content Marketing Specialist to own our content engine from strategy through execution, building the core content and demand gen funnels that grow the WELL community and put our clients’ stories in the spotlight. You’ll bring sharp video and storytelling instincts, fluency with the latest AI tools, and hands-on HubSpot expertise, partnering closely with our global sales team to turn campaigns into pipeline.
Key Responsibilities
- Full-Funnel Content Strategy: Own content strategy from TOFU to conversion, translating business goals into a content roadmap that grows the WELL community and fuels pipeline.
- AI-Forward Content Practice: Stay ahead of emerging AI tools and workflows, embedding AI-assisted ideation, production and distribution into the content engine to scale output without sacrificing brand voice.
- Video Production & Storytelling: Lead ideation, scripting, filming and editing of video content for social and other platforms.
- Channel Content Development: Create marquee content and derivative assets for our core content pillars, including guides, tutorials, articles, videos, webinars, case studies and thought leadership.
- Customer & Client Storytelling: Identify and elevate customer stories and case studies, turning real-world outcomes into content that brings new people into the WELL movement.
- Mission & Category Storytelling: Partner with IWBI thought leaders to craft narratives that advance IWBI’s broader mission to create healthier buildings and organizations, and position IWBI as the global convener of healthy building experts.
- Content-Driven SEO Strategy: Develop and execute an SEO strategy to grow organic traffic and search authority around our core mission topics.
- Campaign Planning & Execution: Manage integrated campaigns from concept through launch, partnering with the global sales team to convert inbound prospects into qualified sales opportunities.
NOTE: Finalists may be asked to complete a brief (2-3 hour) assignment to assess practical skills and execution.
Skills, Knowledge and Expertise
- At least 5 years of experience in content marketing, content strategy and video production.
- Experience working within HubSpot or other CRMs.
- Strong video storyboarding, production and editing skills.
- An agile, self & results-driven approach to each project.
- Proven ability to manage competing priorities & timelines in a fast-paced, deadline-driven environment.
- A passion for creating and building.
Benefits
IWBI's Benefit offerings for full-time employees include, but are not limited to:
- Medical, Dental & Vision Coverage
- 401(k) Retirement Plan, including employer match (100% vested)
- Life Insurance (Voluntary Life Insurance & AD&D for employee and dependents)
- Short-term and long-term disability
- Health Spending Account (HSA)
- Flexible Spending Account (FSA)
- Commuter Benefits
- Time Off - PTO/VTO Days
- Generous Parental Leave Policy
Workplace Well-being offerings for full-time employees include, but are not limited to:
- Wellness stipend
- Citibike & Class Pass subscription
- Annual ergonomics evaluation
- Employer-supported childcare
About
We are the International WELL Building Institute (IWBI) and we know that the spaces around us can make everyone, everywhere, healthier, happier, and more productive.We’re leading a global movement to transform health and well-being with our people-first approach to buildings, organizations and communities. We do this using our WELL Building Standard (WELL), a roadmap for creating and certifying spaces that advance human health and well-being.Developed over 10 years and backed by the latest scientific research, WELL sets pathways for accomplishing health-first factors that help every one of us to do our best work and be our best selves by supporting our physical and mental health across 10 core concepts. Rigorous performance standards for design interventions, operational protocols and company-wide practices are verified by a third party.WELL works at any scale, from a single interior space to an entire organization.Organizations everywhere – from startups to Fortune 500s – use WELL to prioritize the health and safety of their people, maximize real estate value and optimize the human and social capital performance of their business.
Skills Required
- At least 5 years of experience in content marketing, content strategy and video production
- Fluency with the latest AI tools and embedding AI into content workflows
- Hands-on expertise with HubSpot or other CRMs
- Strong video storyboarding, production and editing skills
- Proven ability to manage competing priorities and timelines in a fast-paced environment
- Experience developing and executing content-driven SEO strategies
- Campaign planning and execution experience, working with sales to convert inbound leads
Am I A Good Fit?
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
The International WELL Building Institute (IWBI) is the global authority for transforming health and well-being in buildings, organizations, and communities, leading a movement to put people first in business decision-making and culture.
