The Role
Ready to accelerate your career?
Cardata is where driven people make an outsized impact. We’re a small but mighty team transforming how businesses manage vehicle reimbursement — replacing outdated programs with smart, automated solutions.
Our vision is bold: to provide the most comprehensive, intelligent, and automated software and services for creating ideal vehicle programs. And we’re building toward that vision every single day.
Join us and you’ll find challenge, growth, and the chance to deliver real impact — helping hundreds of companies and thousands of drivers across North America focus on the work that matters most to them.
Who you are:
You have hands-on experience in creating and implementing content marketing strategies that have results in pipeline and revenue generation with equal focus on creating as well as distributing content. You are an expert in Search Engine Optimization (SEO) with a proven track record of ranking in search engines for the relevant keywords. You are a quick learner, and can quickly develop expertise in new markets and personas, and translate that into content that resonates. You are AI-native and have successfully integrated AI into content marketing workflows and understand that AEO is an important part of organic strategy. You’ve thrived at a startup or scale-up, and understand that moving with a sense of urgency is the key to success.
What you'll be doing:
- Design and implement a content strategy to amplify Cardata’s positioning and messaging (created by the Product Marketing team).
- Identify the right context mix, coordinate with the team to ensure multi-channel storytelling and ensure a consistent and strong point of view in the market.
- Evaluate content performance using all data sources available to make recommendations on future investments.
- Research and stay on top of industry trends and ensure that it informs all content creation and distribution.
- Combine industry trends with proprietary data to build original thought leadership content across channels.
- Work with the Creative Campaign Manager and Community Manager to support creative copywriting and campaign development for performance marketing.
- Be the focal point for all things content production and distribution and ensure that every workflow within marketing is supported with relevant content.
- Own all Search Engine Optimization (SEO) initiatives with clear goals for expanding inbound organic traffic.
- Own the Answer Engine Optimization (AEO) workflow to ensure presence in LLMs.
What you'll bring:
- 5+ years of experience in a content marketing or similar role at a B2B SaaS startup.
- Strong foundational understanding of organic search, organic social, SEO, and AEO.
- Strong understanding and expertise in content distribution and building organic strategy.
- Understanding of the major social media algorithms and community forums is an asset.
- Proven ability to drive pipeline and revenue targets through organic channels, with a track record of hitting or exceeding KPIs.
- Proven experience in using AI-powered tools to augment key business processes for content marketing.
- Excellent writing and editing skills with a ready portfolio of work.
- Highly organized, able to manage multiple projects in a fast-paced environment.
- Excellent collaboration and communication skills, with the ability to influence cross-functional stakeholders.
This role may not be a fit if:
- You prefer well-established, mature processes over fast-paced experimentation.
- You’re not comfortable learning new tech or using new tools on your own.
- You have limited experience owning pipeline- or revenue-based targets.
- Data analysis and statistical thinking are not within your comfort zone.
- You prefer to follow a playbook rather than build one.
Why you’ll love working at Cardata:
We’ll be honest — Cardata isn’t for everyone. If you thrive in a fast-paced environment, take extreme ownership, and constantly push yourself (and your work) to be the best, you’ll fit right in.
You’ll be surrounded by driven teammates who genuinely care — about the work, about our customers, and about helping each other succeed. Together, we take on ambitious goals and celebrate the wins along the way.
What we offer in return for you bringing your best:
Remote work and flexible working hours
Mentorship and development opportunities (to help you achieve your career goals!)
Extended medical & dental benefits
Healthcare spending account
Wellness spending account
Employee assistance program (EAP)
15 days of vacation
3 pit-stop days (to take care of your mental health)
3 personal days (to take care of adulting things)
Cardata is an equal opportunity employer. All candidates will be equally considered without regard to race, ancestry, place of origin, colour, ethnic origin, language, citizenship, creed, religion, gender/gender identity, sexual orientation, age, marital status, physical and/or mental handicap or financial ability. We are dedicated to creating an inclusive environment where everyone feels welcome to bring their authentic selves to work.
If you require accommodations during the recruitment process, please let us know.
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The Company
What We Do
Founded by fleet management leaders in 1999, Cardata is the fully-managed vehicle reimbursement partner for field teams. Cardata collaborates with businesses by pairing easy-to-use technology and industry leading expertise to design the simplest and most cost-effective solutions for work-related driving. As a leading SaaS partner for employee-owned fleets, Cardata’s suite includes reimbursement software, IRS compliant tax-free programs, and business intelligence tools. This comprehensive approach reduces liability, lightens administrative burden, and generates average cost savings of over 30% when compared to traditional company cars or taxable allowances. Cardata is driving what matters to their partners by adopting a data-driven approach to reimbursement, co-creating solutions that align with customer goals while ensuring operational efficiencies. Programs include Fixed & Variable Rate Reimbursement, Tax-Free Car Allowance, and Cents per Mile. Could your field team be using their personal cars for work? Reach out to see how you can optimize your program. Visit cardata.co to learn more
