Senior Content Marketing Manager

Who We Are:

SmithRx is a rapidly growing, venture-backed Health-Tech company.  Our mission is to disrupt the expensive and inefficient Pharmacy Benefit Management (PBM) sector by building a next-generation drug acquisition platform driven by cutting edge technology, innovative cost saving tools, and best-in-class customer service.  With hundreds of thousands of members onboarded since 2016, SmithRx has a solution that is resonating with clients all across the country.

We pride ourselves for our mission-driven and collaborative culture that inspires our employees to do their best work. We believe that the U.S healthcare system is in need of transformation, and we come to work each day dedicated to making that change a reality. At our core, we are guided by our company values:

• Integrity: Always operate with honesty and transparency so we earn the trust of our clients.
• Courage: Demonstrate the courage needed to take on a broken industry and continuously improve what we offer to optimize health outcomes.
• Together: Foster a collaborative and inclusive environment that values teamwork, respect, and open communication, and encourages creativity and diversity of thought.

Job Summary

We're seeking a Senior Content Marketer to lead our content creation efforts and oversee our editorial process. This role will be responsible for producing high-quality content, managing the editorial calendar, and ensuring all content aligns with our brand voice and marketing objectives.

Key Responsibilities

• Produce high-quality, engaging content across various formats including long-form articles, whitepapers, case studies, ebooks, and website copy
• Serve as the primary editor for all marketing content, ensuring consistency, accuracy, and adherence to brand guidelines
• Develop and manage the editorial calendar, coordinating content production across teams
• Lead brainstorming sessions to generate innovative content ideas that resonate with our target audience
• Conduct in-depth research on industry topics to produce authoritative and valuable content
• Collaborate with subject matter experts within the company to create technical or specialized content
• Optimize content for SEO and lead generation
• Provide mentorship and guidance to junior writers, helping to develop their skills
• Establish and maintain a consistent brand voice across all content
• Develop content strategies that align with overall marketing objectives and sales goals
• Analyze content performance metrics and use insights to refine the content strategy
• Stay abreast of content marketing trends and best practices, continuously innovating our approach

What You Will Do

• 7+ years of experience in content marketing or related field
• Exceptional writing and editing skills with a strong portfolio of published work
• Proven track record of creating content that drives engagement and conversions
• Deep understanding of SEO best practices and content optimization techniques
• Experience with content management systems and analytics tools
• Familiarity with marketing automation platforms
• Bachelor's degree in Journalism, English, Marketing, or related field; Master's degree is a plus

What You Will Bring to SmithRx

• Outstanding written and verbal communication
• Strong editorial eye with meticulous attention to detail
• Ability to write on complex topics in an engaging, easy-to-understand manner
• Excellent research skills and ability to quickly become knowledgeable on new topics
• Creative thinking and innovative approach to content creation
• Strong project management and organizational skills
• Data analysis skills to measure and report on content effectiveness
• Leadership abilities to guide and mentor team members
• Adaptability to changing priorities and deadlines

What SmithRx Offers You 

• Highly competitive wellness benefits including Medical, Pharmacy, Dental, Vision, and Life Insurance 
• Flexible Spending Benefits 
• 401(k) Retirement Savings Program 
• Short-term and long-term disability
• Discretionary Time Off 
• 12 Paid Holidays
• Wellness benefits- Spring Health, Gympass, and Headspace
• Commuter Benefits 
• Paid Parental Leave benefits
• Employee Assistance Program (EAP)
• Well-stocked kitchen in office locations
• Professional development and training opportunities

What SmithRx Offers You: 

• Highly competitive wellness benefits including Medical, Pharmacy, Dental, Vision, and Life Insurance and AD&D Insurance
• Flexible Spending Benefits 
• 401(k) Retirement Savings Program 
• Short-term and long-term disability
• Discretionary Paid Time Off 
• 12 Paid Holidays
• Wellness Benefits
• Commuter Benefits 
• Paid Parental Leave benefits
• Employee Assistance Program (EAP)
• Well-stocked kitchen in office locations
• Professional development and training opportunities