Avante is the enterprise AI platform for benefits teams. Benefits is one of the most complex, high-stakes functions in any company, and Avante’s purpose-built agents take on end-to-end benefits work, from checking vendor contracts against claims to preparing leadership reports to helping employees use and understand their benefits. Samsung Semiconductor, Real Chemistry, Zscaler and News Corp use Avante today to keep costs in check, support employees across the globe, and get more from their benefits investment.
AI for benefits barely existed two years ago, and someone has to write the story of why it matters. That's this role: You'll be the voice behind the ideas, events, and content that make HR and benefits leaders sit up and pay attention.
Day to day, you'll plan and write across a range of formats: blog posts, sales enablement materials, event and webinar content, social, and more, moving fluidly between short-term production and longer-term editorial planning. You'll partner closely with product marketing, demand generation, and creative to make sure content ladders up to the right goals and reaches the right audience, and you'll use data to figure out what's working and adjust accordingly.
This is a senior individual contributor role built for a writer at heart: You'll launch thought leadership communications, shape the narrative behind our webinars and panels, and turn Avante's customer relationships into stories nobody else can tell. You'll own and curate Avante’s brand voice, and identify areas of improvement as this industry continues to develop. What's yours is the writing itself: the original thinking, sharp framing, and proprietary point of view that no AI tool or outside agency can produce.
Build Avante's content engine. Stand up the fundamentals: a working content calendar, website content, and a steady cadence of GTM enablement materials that give sales something concrete to use in every deal.
Curate Avante's point of view. Build narratives, materials, and thought leadership that define our category, educate and entertain our buyers, and enlighten and engage our partners and customers.
Write and shape our event content. Build the speaker guides, narrative arcs, and talking points behind our webinars, panels, and podcasts. You provide the narrative and direction; creative partners handle production.
Lead our social presence. You'll shape what we say on our social platforms and make sure it sounds like a company with something to say, not another AI vendor posting for the algorithm.
Support demand generation with nurture content. Write the drip sequences that keep leads warm once they enter the funnel, and write to improve AEO and SEO through topical content, optimized for ranking.
Protect a consistent brand voice. Make sure everything Avante puts out, whatever the format or channel, sounds like it's coming from the same company. You're the one who catches it when copy drifts off-brand, and the one who keeps that voice sharp as more people touch content over time.
Use AI to extend your reach, not replace your thinking. Let it handle the mechanical work, slicing long-form pieces into emails, subject lines, and social copy, so you can spend your time on what it can't produce: original ideas, real customer stories, and a voice that's recognizably Avante's.
Adapt as we grow. Scope will shift as the marketing function scales, and you should welcome that.
- 5-7+ years in content marketing or a writing-heavy communications role, with a portfolio led by thought leadership and executive or event content, not general content ops
- Bachelor's degree in Marketing, Communications, or equivalent experience
- Excellent, independently strong writing and editing skills; you can take a rough transcript or technical brief and turn it into something a senior HR or benefits leader wants to read
- Direct experience writing for events: speaker guides, panel and webinar narratives, or podcast content
- A track record of producing enablement materials that sales teams actually use, built on real relationships, not generic testimonials
- Comfort using AI tools to repurpose and extend long-form writing, paired with clear judgment about what only a human writer should produce
- Experience partnering with product marketing or brand partners and executing on their vision.
- Early-stage startup experience, including comfort being the only content person for a while
- Experience marketing to enterprise-level/Fortune 2000 companies
- A published writing background (bylines, books, or a personal platform with real readership)
- Experience marketing to HR, benefits, or healthcare buyers
The OTE for this role is $120,000-$155,000. Where you land in that range depends on your experience, your skills, and how well your background fits what the role needs.
We also offer:
- Equity: Stock options, so you share in what we’re building
- Health coverage: Medical, dental, and vision, with employee premiums covered by Avante
- Unlimited PTO: Take the time you need to rest and recharge, plus paid company holidays
- Retirement: 401(k)
- Commuter benefit: $150/month toward transit or parking
Avante is an Equal Opportunity Employer. We’re building a diverse, inclusive team and welcome candidates of all backgrounds.
Our four values aren't aspirational. They translate into concrete operating tenets that shape how we make decisions every day.
Beat Yesterday. We re-evaluate our own toolkit every quarter, because the workflows that made you effective three months ago may already be outdated. We act on 70% of the information rather than waiting for certainty. We timebox, execute, and iterate, getting work in front of real people quickly instead of polishing in isolation. And we own our output regardless of how we produced it. AI can get you 80% of the way there. Everything that goes out with your name on it is your responsibility to review, refine, and stand behind.
Embrace Type 2 Fun. We take on hard problems and find meaning in the work, even when it's uncomfortable. We assume good intent and follow up directly rather than venting in side channels. We celebrate wins loudly and specifically, naming the actual behavior so the whole team learns what great looks like. We are on by default, because we owe it to each other and to our customers to be available beyond what a regular corporate job would demand. And we do unscalable things today that build scalable advantages tomorrow: every hand-built account play and late-night proposal turnaround earns us the right to scale later.
Stay Hungry, Stay Curious. We expect everyone to be the expert on AI in their function before anyone asks them to be. The landscape changes weekly. When you learn something, teach it. Learn enough about adjacent functions to ask good questions. Ask the question you think is too basic, because in complex domains like benefits, the cost of a wrong assumption can be a lost account. And remember: curiosity without urgency is a hobby. Learning has to translate into action on a timeline that matches the opportunity.
Act Like an Owner. We say the uncomfortable thing early, raising missed commitments or quality gaps directly with the person within 48 hours. We surface problems when they're small, not the week they become a crisis. Customer-facing work gets priority, always. And we close the loop every time, because over-communication is a feature at our stage, not a bug.
Skills Required
- 5–7+ years of experience in content marketing or writing-heavy communications
- Portfolio demonstrating thought leadership and executive or event content
- Bachelor’s degree in Marketing, Communications, or equivalent experience
- Excellent independent writing and editing skills
- Experience writing speaker guides, panel and webinar narratives, or podcast content
- Track record producing sales enablement materials used by sales teams
- Comfort using AI tools to repurpose and extend long-form writing
- Experience partnering with product marketing or brand partners
- Early-stage startup experience, including working as the sole content professional
- Experience marketing to enterprise-level or Fortune 2000 companies
- Published writing background, such as bylines, books, or a personal platform with real readership
- Experience marketing to HR, benefits, or healthcare buyers
Avante Compensation & Benefits Highlights
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Fair & Transparent Compensation — Compensation transparency is highlighted through clearly published salary bands and structured commission tiers, which helps set expectations early for candidates.
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Equity Value & Accessibility — Equity or stock options are commonly paired with base pay, aligning longer-term incentives for early-stage hires.
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Retirement Support — 401(k) plans are identified among the core benefits, indicating baseline retirement offerings consistent with tech-sector norms.
Avante Insights
What We Do
Avante is the enterprise AI platform for benefits teams. We help companies run and improve their benefits with AI. Benefits is one of the biggest investments a company makes, and costs keep rising. Employers expect a median 9% increase in health care costs for 2026 (Business Group on Health, 2026). Yet 85% of employees say they're confused about their benefits (Businessolver, 2026). Carly answers employees' benefits questions 24/7 in 80+ languages, in Slack, Microsoft Teams, email, the web and ServiceNow. Every answer comes from the employer's own plan documents, with sources. Ava Workbench gives benefits teams reports and analyses of claims, contracts and vendor performance in minutes, not weeks. Ongoing work, like recurring vendor reviews and employee trend reports, goes to Ava Agents (beta). Avante works alongside a company's benefits administration system, broker and enterprise AI rather than replacing them. We work with self-insured employers with 1,000+ employees, including Samsung Semiconductor, Real Chemistry, Zscaler and News Corp. Partners help us reach smaller employers. Samsung Semiconductor used Avante to build targeted communications and raised use of its mental health benefit 66%. Founded in 2023, Avante is based in Seattle with an office in New York. Learn more at https://www.avante.ai.
Why Work With Us
Our mission is to make benefits simple and clear for people and organizations. At Avante, you'll build AI for one of the most complex functions in any company, owning real problems early with teammates in Seattle and New York. Our values: Beat Yesterday. Embrace Type 2 Fun. Stay Hungry, Stay Curious. Act Like an Owner.
Avante Offices
OnSite Workspace
We are on-site 4 days a week, with a remote day on Wednesday across teams.
