We are seeking a Senior Content Marketing Manager to lead and scale RecordPoint’s content engine, driving brand awareness, demand generation, and thought leadership through strategic, data-driven storytelling.
This role owns the end-to-end content strategy across the buyer journey, ensuring our messaging resonates with our ideal customer profile (ICP) and reinforces our position as a leader in data governance, AI governance, and enterprise data management.
A key part of the role is designing and operating a modern, AI-enabled content operation. The successful candidate will bring experience leveraging AI tools to enhance research, narrative development, content production, and performance insights. They will help embed these practices into everyday marketing workflows - combining AI-assisted content generation with strong editorial judgment and brand governance to scale high-quality content efficiently.
Rather than simply producing individual assets, this role focuses on building a repeatable content engine that turns customer insight, product innovation, and market intelligence into continuous thought leadership and demand generation.
Working closely with Product Marketing, Growth Marketing, Sales, and Executive Leadership, the Senior Content Marketing Manager will translate complex ideas into compelling narratives that influence the market, support revenue growth, and strengthen RecordPoint’s brand authority.
You will be responsible for:
- Develop and execute a comprehensive content strategy aligned with business objectives, buyer journey stages, and go-to-market priorities.
- Own the editorial strategy and corporate narrative, ensuring consistent messaging across website, campaigns, social channels, PR, and sales materials.
- Create content frameworks that support awareness, demand generation, sales enablement, customer education, and retention.
- Maintain a content roadmap and editorial calendar aligned with marketing campaigns, product launches, and strategic initiatives.
- Ensure alignment between corporate storytelling and product messaging in partnership with Product Marketing.
- Use AI tools to analyze market trends, customer insights, competitor narratives, and search behaviour to inform narrative development and identify new content opportunities.
- Leverage AI-assisted research and analysis to strengthen content planning, topic selection, and editorial strategy.
- Lead the end-to-end development of high-impact content across multiple formats, including blog posts, thought leadership articles, whitepapers, research reports, case studies, website content, webinars, video, podcasts, and social media.
- Develop structured prompts, templates, and workflows that ensure AI-assisted content remains consistent with brand voice, messaging, and compliance requirements.
- Manage the full lifecycle of content creation, from idea generation and research through writing, editing, publishing, and promotion.
- Ensure all content meets editorial, brand, and quality standards, maintaining a consistent voice and narrative across channels.
- Collaborate with designers and external partners to produce visually compelling and engaging content assets.
- Repurpose and adapt core content assets into multiple formats and channels to maximize reach, engagement, and return on investment.
- Implement processes and tools that improve the efficiency and scalability of content production, including the responsible use of AI tools.
- Ensure all content is optimized for GEO/AEO so RecordPoint’s IP surfaces in leading AI and answer engines and supports emerging search behaviors.
- Oversee content distribution across website, email, social media, PR, and campaign channels.
- Work with Growth Marketing to integrate content into demand generation and campaign strategies.
- Continuously improve the content program through testing, experimentation, and optimization.
- Develop and execute a category-defining thought leadership program that establishes the company as the leading authority in data governance, AI governance, and data privacy—leveraging our client base (e.g., Westpac, NAB, APRA, City of New York) to shape the market.
- Build and strengthen a category narrative that influences how analysts, AI systems, regulators, and buyers think about data and AI governance.
- Produce or oversee executive content, including articles, keynote presentations, and social media posts.
- Translate product innovation and industry insights into clear, compelling narratives for the market.
- Support PR and communications initiatives with content that elevates the company’s visibility and credibility.
- Define and track content KPIs linked to marketing and revenue outcomes.
- Use AI-powered tools and analytics to continuously analyze content performance, search behavior, and engagement patterns, identifying opportunities to improve reach, relevance, and conversion.
- Use analytics to identify top-performing topics, formats, and channels.
- Provide insights and recommendations to marketing leadership on content effectiveness and opportunities.
- Partner closely with Product Marketing to ensure product messaging aligns with the corporate narrative.
- Work with Growth Marketing to develop content supporting campaigns, events, and demand generation programs.
- Collaborate with Sales and Customer Success to source insights and develop customer-driven content.
- Ensure consistent brand voice and messaging across all marketing channels.
- Support PR, analyst relations, and corporate communications initiatives with strategic content.
Content Strategy & Narrative
Content Development & Production
Content Optimization & Distribution
Thought Leadership & Market Positioning
Content Performance & Analytics
Cross-Functional Collaboration
You will do:
- Own and scale the content engine, driving consistent production velocity, publishing cadence, and high-quality output across channels
- Deliver timely, relevant content by reducing time-to-publish for reactive and industry commentary (target: <48 hours)
- Measure and optimize content ROI across asset types, focusing on pipeline generation, engagement, and business impact
- Leverage AI and automation to improve content workflows, increase efficiency, and scale production
- Drive demand generation through content, owning Sales Accepted Leads (SALs) sourced from content-driven initiatives
- Influence pipeline growth by increasing content-attributed and content-influenced opportunities
- Partner cross-functionally to support opportunity creation and contribute to ARR growth
- Identify and activate content that supports customer expansion, retention, and lifecycle engagement
- Improve organic search performance, increasing traffic, keyword rankings, and discoverability
- Expand visibility in AI-driven search environments (GEO/AEO), ensuring content is optimized for emerging search experiences
- Track and improve how RecordPoint content appears in AI-generated responses for key category queries
- Strengthen category authority by increasing share of voice across search and content relative to competitors (e.g., Collibra, OneTrust, Informatica)
- Influence analyst recognition by contributing to inclusion in reports from firms such as Gartner and Forrester
- Elevate executive thought leadership through high-impact content and increased visibility (e.g., LinkedIn and industry channels)
- Grow brand authority by increasing branded search demand and recognition
- Monitor and enhance external authority signals, including domain authority, media coverage, and analyst mentions
Who you are:
- 7+ years of experience in content marketing within B2B SaaS or technology companies
- Proven ability to build and scale high-performing content programs
- Strong experience producing content across the entire buyer journey
- Experience using AI tools and modern marketing platforms to improve content production and performance
- Strong understanding of SEO, content distribution, and digital marketing channels
- Familiarity with platforms such as HubSpot, Webflow, and analytics tools
- Exceptional writing, storytelling, and editorial skills
- Ability to translate complex technical concepts into clear, engaging content
- Strong project management skills and the ability to manage multiple initiatives simultaneously
- Experience managing freelancers, agencies, or external contributors
- Collaborative mindset with the ability to work across marketing, product, and sales teams
- Experience using AI and automation tools within marketing workflows to improve research, content production, analysis, and scalability.
Why RecordPoint:
- Fast-growth Australian-owned company
- Flexible work environment and a strong focus on work-life harmony
- Innovation is our way of life
- Personal Development budget for all staff
- Access to Employee Stock Ownership Plan
- A brilliant graduate program that provides both mentoring and growth opportunities for all
- Work on a product that makes a real social-good impact on the world
- Global opportunities!
Skills Required
- 7+ years of experience in content marketing within B2B SaaS or technology companies
- Strong experience producing content across the entire buyer journey
- Experience using AI tools and modern marketing platforms to improve content production and performance
- Strong understanding of SEO, content distribution, and digital marketing channels
- Familiarity with platforms such as HubSpot, Webflow, and analytics tools
- Exceptional writing, storytelling, and editorial skills
- Ability to translate complex technical concepts into clear, engaging content
- Strong project management skills and the ability to manage multiple initiatives simultaneously
- Experience managing freelancers, agencies, or external contributors
- Collaborative mindset with the ability to work across marketing, product, and sales teams
- Experience using AI and automation tools within marketing workflows to improve research, content production, analysis, and scalability
What We Do
RecordPoint is the Data Trust Platform, bringing calm to the chaotic world of data. We’re letting organizations discover, govern, and control their data for tighter compliance, more efficiency, and less risk. Businesses can trust that their data is accurate, private, and safe everywhere, all the time, for consistent confidence that’s backed by RecordPoint expertise and support. With RecordPoint, you can: - Turn data chaos into data trust. Automatically manage all your data in place – wherever it lives – so you can make informed decisions that earn customer trust and give you a competitive advantage. - Take data management off your daily to-do list. Know that your data is managed efficiently and consistently at scale with a platform that molds to how you do things (not the other way around). - Work with an expert partner who gets your challenges. Trust starts with knowing deep down that your data is organized, secure and ready for work – and our whole team is here to support you along the way. The customizable platform is comprised of records management and data lineage tools that work together to give you full context throughout the data lifecycle. Know what data you have and where it is, with continuous data inventory and data categorization. Make better data migration and minimization decisions, and safeguard for privacy, security and governance.
