Senior Content Marketing Manager (Temporary contract - Maternity cover)

Posted Yesterday
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Barcelona, Cataluña, ESP
In-Office
Senior level
Cloud • Machine Learning • Real Estate • Software • Travel
Beyond provides short-term rental managers and owners the tools they need to get, grow, and keep revenue.
The Role
Lead content strategy and execution for EMEA demand-gen and cross-segment campaigns. Create, localize, and manage multi-channel content, partner with digital, product, sales and events, measure funnel performance, optimize content, and communicate results to stakeholders.
Summary Generated by Built In

Beyond powers the business of short-term rentals with a best-in-class Revenue Management System used by thousands of property managers and owners around the world. We’re profitable, growing fast, and building with the latest technologies—including AI—to help our customers unlock more revenue with less effort. Behind our product is a global team of 180+ Beyonders who bring curiosity, craft, and care to everything we do. We believe people are the most important part of any business, starting with ours.

It's with that in mind that Beyond is looking to add a Temporary Senior Content Marketing Manager, EMEA. Partnering with both the regional leadership and the wider marketing organization, you will have the opportunity to have fun and take risks in owning both content strategy and execution on a fast-paced marketing team.

Before reading further...

Beyond is passionate about diversity and cultivating our team’s potential. If you’re hungry for a good opportunity, but don't meet every point in this job description, please apply anyway!

As our Temporary Senior Content Marketing Manager (6 months contract), you'll be responsible for:

  • Researching, ideating, and creating content for demand generation campaigns in EMEA, and other creative content across all Beyond segments including self-service (B2C) and contracted (B2B) customers
  • Implementing and measuring a content strategy based on a deep understanding of customer needs, market trends, product functionality, and competitive forces - this includes the development of themes/topics, content creation, curation, and distribution to help drive thought-leadership, customer acquisition, and success
  • Partnering with the Digital Marketing team, Events, Product, Operations and Go To Market teams to plan and orchestrate content strategy across multi-channel programs and getting  it in front of the right audiences, at the right time
  • Developing a strong relationship with Sales and putting in place the right cooperation processes for ideation, execution and measurement of campaigns 
  • Driving and managing all design processes related to collateral you create, and localisation of all materials 
  • Conducting analysis on what works and what doesn’t work including identifying gaps in the marketing funnel and proactively identifying opportunities for optimization with content (e.g., awareness, consideration, etc.)
  • Effectively and consistently communicating campaign plans, programs, and results with stakeholders at all levels across the organization
  • Identifying, initiating, and tracking progress on critical non-campaign initiatives that will benefit campaign outcomes

So what kind of person are we looking for in this role? The person who will be successful in this role will:

  • Be an exceptional storyteller and demand generation content producer
  • Have proven ability to set a content strategy, influence buy-in from multiple stakeholders, and activate for flawless execution against a plan
  • Be motivated to understand the challenges and ambitions of our customers, our product offering, and evolving market trends
  • Be able to perform under pressure. You can prioritize and deliver results in a demanding and fast-paced environment that requires fresh thinking and innovation

Now that we’ve told you what the job looks like, here are the qualifications we're looking for in a candidate:

  • 5+ years of content marketing experience at a B2B technology and/or hospitality company
  • A proven track record of measuring content effectiveness throughout the funnel
  • A proven track record of creating and delivering content strategies and campaigns in the European region across a variety of languages 
  • Experience with data analysis tools such as Google Analytics and various content and SEO analysis tools
  • Strong project management and communications skills to effectively manage multiple projects with tight deadlines, and drive alignment and execution across groups
  • Excellent persuasive written and verbal communications skills, including interpersonal and presentation skills
  • Excellent English skills

So what can you expect after you apply? Your application will be personally reviewed by a member of the Beyond hiring team and if there is a match in your experience and the role, you will:

  • Have a video conversation with someone on our Recruiting team. This is a high-level conversation about your experience and interest, but also an opportunity for you to learn more about us
  • Meet with our Director of Demand Generation
  • Complete a take-home assignment and present it to a panel
  • Interview with our Vice President of Marketing

Company Values:

We are serious about our core values: We Care, We Are On the Same Team, We Inspire Trust, We Go Beyond, We Ship It, We're Curious. If those resonate with you, and you're ready to work with a team that lives and breathes those values, we want to hear from you. 

Benefits:

Beyond offers a wide variety of benefits like: stock options, unlimited PTO, private health insurance and more! You can learn more about our benefits by visiting our careers site!

We Care about Diversity, Equity and Inclusion:

Beyond is committed to building a workplace that attracts humans of all genders, ethnicities, backgrounds, statuses and lifestyles. At our core, we care about our people and encourage every employee, partner and applicant to share their whole self with us. We are respectful of and empathetic towards different viewpoints, and believe that our ability to help short term rental managers succeed relies on us building a dynamic and diverse team. Whoever you are, you can Belong @ Beyond.

AI Policy:

At Beyond, We Inspire Trust. In each other, in our process, and in the people we bring onto the team. As part of that commitment, we’re implementing clear guidelines around the use of AI in our recruitment processes. Please review the full policy here.

Any communication regarding job openings, interviews and/or offers will come from our @beyondpricing.com email domain

Please review our GDPR Statement here. 

Skills Required

  • 5+ years of content marketing experience at a B2B technology and/or hospitality company
  • Proven track record of measuring content effectiveness throughout the funnel
  • Proven track record creating and delivering content strategies and campaigns in the European region across multiple languages
  • Experience with data analysis tools such as Google Analytics and various content and SEO analysis tools
  • Strong project management and communications skills to manage multiple projects and drive alignment
  • Excellent persuasive written and verbal communications, interpersonal and presentation skills
  • Excellent English skills
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The Company
HQ: San Francisco, CA
190 Employees
Year Founded: 2013

What We Do

Beyond is the #1 Revenue Management Platform for short-term rental owners and managers to get, grow, and keep revenue. Our easy-to-use platform includes a dynamic, demand-driven pricing tool with extensive market data that pairs with OTA distribution and a best-in-class booking engine. But we are so much more than that. We are innovators. We are a leader in the short-term rental industry, building products that help property managers and small business owners to be successful. We set out to fill a real need in the industry, and we have organized our entire company such that our success hinges on our customers’ success. We are results-oriented. We take pride in what we accomplish. We set transparent goals that we share out across the company, and we work tirelessly to smash them. We encourage Beyonders to grow by setting individual career goals, and we support everyone on their journey to meet those goals. We are people first. We would not be successful without the brilliant people that have helped us to get to where we are today. We have a global workforce that is proud of their diversity of experiences, demographics and backgrounds. We believe that creating an environment where people can feel comfortable to be themselves also empowers them to perform at their best. We are values-driven. We have five core values that provide structure for our company decisions, interactions, and work: We Care, We Go Beyond, We Are On The Same Team, We Inspire Trust and We Ship It. If these values resonate with you, then you Belong at Beyond too. To date, we've supported over 340,000 properties in more than 7,500 cities worldwide and have enabled billions of dollars in booking revenue.

Why Work With Us

Beyond is a people-first, results-oriented, and innovative company, with a flexible work environment. At Beyond, we launch and accelerate careers, are transparent, are a global team, are an industry leader, and our core values (We Go Beyond, We Care, We're on the Same Team, We Inspire Trust, and We Ship It) are at the center of everything do.

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