Senior Content Marketing Manager, Sales-Led

Hi, I'm Cody, Manager of Demand Generation at Customer.io. We're looking for a strategic content marketer to support our sales-led growth and help mid-market buyers understand our platform's unique value.

As our Sales-Led Growth Content Marketing Manager, you’ll create persuasive, persona-driven content that empowers our partner and sales teams to connect with growth-minded marketing and operations leaders. You'll craft assets that move deals forward in a considered but fast-paced buying process, including owning the development of our annual State of Messaging report - from sourcing surveys to organizing data while maintaining consistency with our established methodology.

• Develop and lead our overall sales-led content strategy and leverage a team of freelancers, tools, and internal stakeholders to execute content campaigns aligned to impact (pipeline + revenue)
• Optimize website content and structure to improve the quantity, quality, and conversion of web traffic from large language models (LLMs) and AI-driven search experiences.
• Project manage the creation and distribution of content, collaborating with demand gen stakeholders to ensure we hit impression and lead gen goals from content
• Partner with Sales Leadership to execute targeted, persona-specific nurtures and content creation that supports high-conversion outbound and follow-up campaigns.
• Produce content aligned to top-of-funnel and bottom-funnel goals, including industry reports, ROI calculators, and personalized guides
• Collaborate with AEs, PMM, and solutions engineering to translate technical features into clear business value across verticals like SaaS, mobile apps, fintech, and healthtech.
• Build messaging frameworks and enablement assets that help our team speak to the specific needs of marketing and lifecycle teams at product-led and customer-centric companies.
• Partner with sales to execute targeted, persona-specific nurtures and content creation that supports high-conversion outbound and follow-up campaigns.
• Support cross-functional campaigns and ABM initiatives with content tailored to industries, use cases, and company maturity levels.
• Measure content impact on sales performance, including partner recruitment, close rates, and pipeline acceleration.

• 5+ years of B2B SaaS content marketing experience, ideally supporting sales cycles for mid-market and early enterprise buyers.
• Demonstrated history of partnering with Sales and Marketing Leadership to set content KPIs and iterating based on performance metrics reported to senior stakeholders.
• Strong grasp of technical marketing concepts (e.g., marketing automation, behavioral data, customer messaging orchestration).
• Experience collaborating with sales and customer-facing teams to develop high-impact enablement materials.
• Skilled at writing for multiple personas, especially growth marketers, marketing ops, and technical decision-makers.
• Comfortable with fast-paced, feedback-driven environments and adapting content to evolving sales strategies.

• Familiarity with the buying cycles of mid-market companies and early-stage marketing teams.
• Ability to simplify complex product capabilities while still appealing to the broadest possible technically-savvy audience.
• Success creating content for SaaS buyers evaluating solutions without extensive procurement teams.
• Experience with CRM, enablement, or ABM tools to understand what content resonates and converts.
• Proven track record building assets or enablement material that speed up sales cycles and support high-conversion outbound.

Our mission at Customer.io is to power automated communication that people like to receive. Today over 7,800 internet businesses use Customer.io to manage, send, and track the performance of emails, SMS, push notifications, and in-app messages. Unlike typical marketing platforms, Customer.io helps businesses increase relevance by using behavioral data: what people do or don’t do when logged in to a web or mobile app.

Customer.io is committed to providing highly competitive cash compensation, equity, and benefits. We are offering a starting salary of $120,000 USD (or equivalent in local currency) depending on experience and subject to market rate adjustment.

• Unlimited PTO - we encourage at least 20 vacation days (in addition to holidays and sick days) so that you can unwind, unplug, and recharge
• 16 weeks paid parental leave (including adoption and foster care)
• 100% paid insurance premiums for you and your dependents
• 401k retirement matching - up to 5% dollar-for-dollar match to retirement contributions
• $1,500 annual healthy lifestyle budget (for gym memberships, classes, fitness equipment)
• $250/monthly Remote Work Stipend to be used for home internet, cell phone, and other miscellaneous remote work costs
• $300/month co-working space rental reimbursement
• $2,000/yearly professional education budget for conferences, courses, workshops, books, etc.
• $1,500 home office budget to make sure your working space is ergonomic and just what you need to do your best work!
• One month sabbatical after five years at Customer.io
• We also have opportunities to meet in person with your peers throughout the year

All final candidates will be asked to complete a background check and employment verifications as part of our pre-employment process.

Customer.io recognizes the stifling impact of systemic injustice on diverse communities. We commit to using our influence to increase inclusion and equity within the tech industry. We strive to build an inclusive team culture, implement bias-free hiring practices, and develop community partnerships to expand our global impact.

Check out our careers page for more information about why you should come work with us! We are passionate about our core values of Empathy, Transparency, Responsibility, and Awkwardness and are looking for new coworkers to share and build that passion!

Apply at the link below and tell us why you're interested in the position! ****We plan to respond to all applicants with a status update about your application.

At Customer.io, we prioritize authentic interest and applications in our hiring process. To ensure fairness and integrity, the use of AI or automation during interviews or assessments is prohibited. Candidates who do not adhere to this will be removed from consideration.

1. 30-minute video call with a Recruiter
2. 60-minute video call with the Hiring Manager
3. Take Home Assignment
4. Assignment Review Call with two potential team members
5. Final Interview (tentative)

Zoom is the only video conference platform that we use, virtual interviews will be conducted using the video capability (i.e., not via the chat), and offers will be extended in writing on official Customer.io letterhead. Please be vigilant in all of your job search activity, and if you have any questions please contact [email protected].