Senior Content Marketing Manager (d/f/m)

What is Leapsome?
Leapsome is the AI-powered people platform revolutionizing HR for modern teams. Leapsome drives HR excellence and empowers high-performing teams by automating, connecting, and simplifying every HR process across the employee lifecycle — from onboarding and performance management to engagement and development. Built with ease of use in mind, our platform ensures high adoption by employees, managers, and People teams alike.

Our purpose is to make work fulfilling for everyone, and our vision is to reshape the future of work by being the leading People platform for HR excellence and high-performing teams. We enable companies to create environments where people can achieve their goals, learn and grow together, and build genuine motivation & engagement.

Trusted by thousands of organizations globally, Leapsome secured $60 million in Series A funding led by Insight Partners in March 2022. This funding allowed us to further develop our intelligent platform, create exceptional employee experiences, and expand into the US market.

It’s an incredibly exciting time to join Leapsome and be part of reshaping the future of work!

This role focuses on building and scaling how Leapsome shows up in conversations about work. As Senior Content Marketing Manager, you’ll shape our content engine and narratives around how work is changing and how workplaces can be better for people. You’ll create content that wins in SEO and AEO, earns trust with HR leaders, and helps position Leapsome as a leading voice in the future of work. You’ll report to the Senior Content Lead.

• Run a high-impact editorial process. Manage content planning, briefs, reviews, and publishing to ensure consistency, clarity, and alignment with company goals.

• Build a scalable, data-informed content engine. Help define the strategy, cadence, and structure that allow us to grow with quality. From top-of-funnel awareness to deep thought leadership, you’ll create and refine content that drives impact across the entire funnel.

• Champion AI-driven efficiency. Drive forward the use of AI tools and workflows that help our team work faster, smarter, and with higher quality. You’ll continuously test, document, and refine AI use cases to raise the bar across content production.

• Own SEO and AEO excellence. Lead initiatives to grow our organic presence by combining technical SEO best practices with an understanding of how AI and search are evolving. You’ll identify opportunities to scale visibility without sacrificing quality.

• Elevate Leapsome’s voice in the market. Bring our perspective to life across owned and earned channels. You’ll help position Leapsome as a leader in HR innovation through authentic storytelling and thought leadership.

• You bring 5+ years of experience in content marketing, ideally in B2B SaaS or HRTech, with a strong track record of driving measurable results across awareness, engagement, and acquisition.

• You’re fluent in content strategy and SEO. You’re curious about AEO and how AI is reshaping content creation and discovery, and you’re actively learning and evolving your approach as the landscape changes.

• You’re analytical and creative in equal measure. You make decisions with data, but you also trust intuition and audience understanding to push your work further.

• You have a knack for building scalable systems. Editorial calendars, content workflows, briefs, templates, and metrics — you design processes that enable consistency and quality as the team grows.

• You’re genuinely interested in the world of work and how it’s changing. Working in HR tech means helping HR leaders navigate change and build fulfilled, engaged teams, and that’s a topic you’re excited to think, write, and learn about every day.

• Impact: Become part of a fast-growing scale-up taking over the People Performance & Enablement space by making work fulfilling for more than two million people by 2025

• Teammates: Join a diverse and international team of talented, smart, and kind people

• Feedback and recognition: We value feedback exchange and celebrating successes — big and small

• Hybrid model: Enjoy our hybrid model by working from home or in our offices in the heart of Berlin, Germany

• Flexible work: Experience a work-life balance with flexible hours and the option of working elsewhere for up to 2 months per year

• Learning and Development: Develop your skills with a yearly development budget of €2,000 and access to Good Habitz platform

• Vacation: Take 30 vacation days every year plus public holidays (or upgrade to 40 vacation days at adjusted pay) & benefit from a month-long paid sabbatical after 5 years with Leapsome

• Health & Wellness: Stay active and healthy with a free Urban Sports Club membership and Oliva subscription

• Mental health: Access to 1:1 therapy sessions via our mental health partner, plus company workshops and learning pathways on topics like mindfulness and digital wellness

• Corporate Benefits: Get exclusive discounts and deals from our partners.

• Work-from-home stipend: Receive a one-time work-from-home stipend of €1,000

• Monthly team activities: Have fun at monthly team activities like kayaking, laser tag, and game nights

• Competitive pay and pre-IPO equity package

Leapsome’s values

We stay true to our values in everything we do at Leapsome. 

• Impact is everything — We aim high, focus on the outcomes that matter and say no to the rest.

• Speed is our advantage — We move fast with intent — simplifying, automating, and learning as we go.

• Owners without egos — We trust owners and expect excellence in return. We take responsibility individually, support each other, and win as a team.

• Candid is kind — We speak up early and respectfully. We assume good intent, stay curious, and care about each other’s growth.
  

Excited to be part of Leapsome? 😊

Just send us your CV. You won't need to input any information already mentioned on your CV later on - promise! 🤙

A cover letter isn’t necessary, but we’d really appreciate a brief answer to these questions: Why Leapsome? Why you?

We look forward to getting to know you!

You can find more about what our colleagues think about working at Leapsome here 👉 ✨✨✨ Glassdoor ✨✨✨ Kununu✨✨✨

Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they meet every qualification. If you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
Help us make work fulfilling for everyone!

At Leapsome, we want work to be the best it can be for everyone. We help companies create environments where people can achieve shared goals, build authentic relationships, learn, and grow together.

Put simply; our purpose is to make work fulfilling for everyone. And we know how to get there. But we can only do this by “walking our talk” and building a diverse and inclusive company where people — not just the business — thrive.

Apply now 👇 or keep scrolling to read more about what makes Leapsome a unique workplace!