The Role
Lead client-facing content strategy from concept through execution: research audiences and industries, write and edit high-quality content across digital formats, present recommendations, own workstreams, build toolkits and templates, collaborate with cross-functional teams (SEO, paid, design, development), and integrate AI thoughtfully to improve content performance.
Summary Generated by Built In
Terra is seeking an experienced content writer and strategist to support a diverse set of client accounts. This fast-paced role is ideal for someone who can work closely with clients to understand their goals, audiences, and complex industries—then turn those insights into impactful content across digital channels and formats.
The right candidate is a strong copywriter, strategic thinker, and collaborative partner who can produce high-quality writing with speed, rigor, and originality, both with and without AI. Just as important, you have experience explaining the “why” behind your work with clarity and confidence.
What You'll Do
- Lead client conversations to define goals, guide decision making, and present strategic recommendations with confidence.
- Own content strategy from concept through execution, ensuring alignment with business objectives, audience needs, brand voice, and regulatory considerations.
- Research audiences, industries, and competitive landscapes to inform both strategy and day to day writing.
- Write, edit, and refine content across formats, with a high bar for clarity, accuracy, and craft. Writing is a core part of this role.
- Take independent ownership of workstreams, delivering thoughtful, polished work that consistently meets or exceeds expectations.
- Partner closely with clients to gather input, align on messaging, and incorporate feedback across iterative review cycles.
- Create and evolve toolkits, templates, and guidelines that support consistent, scalable content delivery.
- Build trusted client relationships through proactive communication, sound judgment, and reliable follow through.
- Collaborate with AEO/SEO, paid media, design, and development partners to deliver cohesive, multichannel content campaigns.
- Spot opportunities to improve content quality, strengthen strategic alignment, and elevate how we work with clients.
Who You Are
- You’re a strategic thinker with 7+ years of experience, including at a creative or digital agency, leading client-facing projects and crafting effective content strategies.
- You’re a strong communicator who’s confident presenting recommendations to senior stakeholders.
- You’re a skilled writer and editor with a knack for producing polished, high-impact content across formats like articles, webpages, emails, social, and display ads.
- You bring clarity, consistency, and creativity to every piece of content, ensuring alignment with brand voice, business goals, and audience needs.
- You are a collaborative, confident leader who excels at building relationships and working with cross-functional teams.
- You are detail-oriented and highly organized.
- You are skilled at managing your time and establishing priorities while remaining flexible to adapt to shifting client demands.
- Skilled at creating presentation decks that clearly articulate strategic recommendations.
- Understanding of SEO, AEO, and GEO best practices for content, including keyword strategy, on-page optimization, and how content is evolving for AI-powered search.
- Enthusiastic about integrating AI tools into content workflows when appropriate, without sacrificing quality or editorial judgment.
- Familiar with UX writing principles and best practices.
- Comfortable working in Figma and collaborating with design teams.
- Excited to build content that performs on social media, including through A/B testing.
Additionally, you bring some or all of the following capabilities:
Perks & Benefits
- In addition to 11 observed holidays, salaried team members have unlimited paid time off, with an additional 4 mental wellness days per year
- 100% company funded health insurance, with dental and vision options
- Paid parental leave
- 401(k) plan to help save for your future
- Permanent remote work option
- Summer Fridays (office closes at 3:00 PM) and Fall/Winter/Spring Fridays (office closes at 5:00 PM)
- Monthly wellness stipend and quarterly employee appreciation gift
- One-time reimbursement for work from home equipment
- Monthly team bonding sessions
- Pre-tax commuter benefits
- The opportunity to join a dynamic, close-knit team that loves going to work with and for each other every day
About Terra
Terra is a digital marketing and creative agency built by an integrated and international team of content creators, strategists, designers, and developers. We help organizations reimagine and deliver their most ambitious digital projects and initiatives.
Acting as an extension of your team, we craft exceptional online experiences, content, and marketing strategies for brands around the world. We take our clients’ challenges personally and do the hard, human work required to produce creative solutions that get results.
Terra is also an equal opportunity employer.
We recruit, employ, train, compensate, and promote team members regardless of their race, religion, color, national origin, sex, disability, age, veteran status, or any other protected status (as required by applicable law).
Our top goal as an employer is to bring together a diverse mix of talented people who are excited to join our company, stay with Terra for a long time, and do their best work while they’re here. We take pride in the quality of the services and work we provide to our clients, and we know none of it is possible without the hard work and commitment of our passionate and creative employees.
Skills Required
- 7+ years of experience, including at a creative or digital agency, leading client-facing projects and crafting effective content strategies.
- Strong copywriting skills; skilled writer and editor able to produce polished content across articles, webpages, emails, social, and display ads.
- Experience leading client conversations, presenting recommendations to senior stakeholders, and building trusted client relationships.
- Own content strategy from concept through execution, aligning with business objectives, audience needs, brand voice, and regulatory considerations.
- Research audiences, industries, and competitive landscapes to inform strategy and writing.
- Ability to produce high-quality writing with speed, rigor, and originality, both with and without AI, and explain the rationale behind work clearly.
- Detail-oriented, highly organized, skilled at managing time and priorities while adapting to shifting client demands.
- Skilled at creating presentation decks that clearly articulate strategic recommendations.
- Understanding of SEO, AEO, and GEO best practices for content, including keyword strategy and on-page optimization.
- Enthusiastic about integrating AI tools into content workflows when appropriate, without sacrificing editorial judgment.
- Familiar with UX writing principles and best practices.
- Comfortable working in Figma and collaborating with design teams.
- Experience building social media content that performs, including A/B testing.
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The Company
What We Do
We use the power of genuine human connection to create compelling marketing, execute complex projects, and drive results for brands across B2B and B2C industries. Our culture prioritizes a hyper-collaborative environment that synthesizes the talent of over 50 designers, developers, writers, and strategists around the world, transforming great ideas into award-winning experiences. Start conquering the digital terrain today.
