SUMMARY
At Barnes & Thornburg, change is relentless and so are we. In an evolving business landscape, we adapt with agility and precision to achieve the highest goals for our clients. Similarly, our Client Growth and Marketing team serves its clients — 850 lawyers across 50 practices in 26 markets — with the same energy and commitment.
The team currently seeks a Senior Content Strategy Manager to drive marketing and communications strategies that enhance the firm’s brand, reputation, and client engagement. Reporting to the Director, Marketing Communications, the senior manager will own content strategy and editorial direction for all external marketing communications. This role requires a strategic thinker with exceptional writing and editing skills who understands the demands of legal marketing and can translate complex legal concepts into compelling, accessible content across multiple channels.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Content Strategy & Leadership
• Develop and execute content strategies that advance business development objectives and strengthen the firm’s thought leadership
• Oversee all written communications including website content, blog posts, client alerts, bylined articles, and other marketing materials
• Manage the biography and headshot process for all attorneys, legal professionals and key personnel across the firm
• Lead the firm’s awards, rankings, and survey nomination program, securing regional and national recognition for attorneys and practices
• Collaborate with partners, associates, and practice groups to identify content opportunities and coordinate publication schedules
• Maintain an editorial calendar to ensure consistent, high-quality content delivery across all marketing platforms
• Supervise a Content Strategy Coordinator, providing direction across all aspects of content creation, development, and management
Writing & Editorial Excellence
• Shepherd sophisticated legal content through the production process, including thought leadership articles, client alerts, case studies, and blog posts
• Edit and refine complex legal analyses into clear, engaging content for various audiences including clients, prospects, and industry publications
• Own the firm’s editorial style guide, ensuring clarity, accuracy, and consistency across all marketing content
• Ensure all content upholds the firm’s voice, brand standards, and legal advertising requirements
Content Management & Production
• Oversee content production workflows from conception through publication
• Manage relationships with external vendors including freelance writers and PR agencies
• Partner with web development teams to optimize content for digital platforms
• Track content performance metrics and refine strategies based on engagement data
Cross-Functional Collaboration
• Partner with attorneys to develop content that showcases their credentials and perspective
• Collaborate with client growth and regional marketing teams to align content with firm initiatives
• Coordinate the content sharing process with the proposal and client development teams
KNOWLEDGE, SKILLS AND ABILITIES REQUIRED
• Bachelor’s degree in English, journalism, communications, marketing, or related field
• 10+ years in content, marketing, or communications roles with law firm experience preferred
• Demonstrated success managing content strategy in complex, regulated industries
• Exceptional writing, editing, and proofreading skills with keen attention to detail
• Strong understanding of legal industry terminology, practices, and marketing regulations
• Fluency with content management systems, social media platforms, and digital marketing tools
• Strong project management skills; proven ability to manage competing priorities under deadline
• Proficiency in Microsoft Office Suite and web-based publishing platforms
• Strategic mindset with a clear line from content to business outcomes
• Collaborative working style with strong interpersonal and communication skills
• Discretion and professionalism when handling confidential client information
• Ability to work effectively with attorneys and staff at all levels of the firm
Equal Employment and Opportunity Statement:
Barnes & Thornburg is committed to equal employment opportunity in both principle and as a matter of policy. We will recruit, hire, train, promote, compensate and provide benefits to all applicants and employees without regard to ancestry, sex, race, color, ethnicity, national origin, gender, age, religion, religious creed, mental and/or physical disability, medical condition, military and/or veteran’s status, genetic information, marital status, sexual orientation, gender identity and/or expression, or any other basis protected by applicable federal, state and local laws. This policy applies to all recruiting, hiring, promotions, upgrades, layoffs, compensation, benefits, terminations and all other privileges, terms and conditions of employment. The firm complies fully with all federal, state and local equal employment opportunity laws.
Top Skills
What We Do
In an evolving business landscape, we stand ready at a moment’s notice, adapting with agility and precision to achieve your highest goals. More than 800 legal professionals in 23 offices across the country collaborate seamlessly at Barnes & Thornburg to field the right team for you. As one of the 100 largest law firms in the United States, we put our collective experience across legal disciplines to work so you can conduct business in today’s changing marketplace.
