Senior Content Marketing Manager

Job Purpose

As the Senior Content Marketing Manager reporting directly to the CEO, you will lead our content strategy by building your team and establishing an editorial center of excellence that delivers expertise, authority, and trustworthiness (EEAT) through SEO-optimized content within the legal tech niche. Your mission is to deliver high ranking content that drives significant growth in traffic and conversions. You’re an experienced content manager with in depth SEO knowledge and a passion for the latest Google guidelines and algorithm updates. You proudly hold a track record of creating written content at scale that consistently ranks on the first page for any keywords you choose to target.

Key Responsibilities:

We are looking for a confident, hands-on content leader with 5+ years of experience, including 3+ years in a leadership role driving growth, particularly in the YMYL niche. Expertise in EEAT principles, SEO, and analytics is essential, along with a proven ability to lead teams and execute content strategies that deliver measurable results.

• Content Leadership:
  • Ideate, create, and manage a content strategy that aligns with the latest algorithm changes and delivers measurable growth in traffic and conversions.
  • Hire, develop and nurture a high-performing team of content experts who operate autonomously and thrive in an environment of creative freedom and decentralized decision-making.
  • Lead by example: set aggressive targets, drive productivity, inspire high performers, and raise the bar for those around you.
• Hands-On Implementation:
  • Take ownership of content strategy execution, confidently rolling up your sleeves to deliver high-quality work.
  • Stay ahead of the curve on SEO best practices and algorithm changes, applying this knowledge to continuously optimize content performance.
• Analytics & Optimization:
  • Use data-driven insights to define and content strategies, ensuring ongoing improvement and optimization.
  • Leverage your expertise with analytics tools and data management to monitor, track, and report on content performance metrics.
• Editorial Excellence:
  • Establish efficient editorial processes and best practices that support the content delivery strategy.
  • Identify, evaluate, and collaborate with industry legal experts to enhance the authority and trustworthiness of our content. 

Requirements

• A minimum of 5+ years in content with at least 3+ years in a leadership role driving growth at a high level - experience in YMYL niche and EEAT is a must. 
• You’ve created content strategies that drive exponential growth, and have a playbook for building the team and processes needed for execution (including end-to-end content production lines).
• You’re a strong leader, effective communicator, and team player, with courage in your convictions, willing to defend your ideas and push back when necessary. 
• You've coached and mentored several Content, Editorial, and SEO marketers and know how to nurture and mentor talent.
• Proven experience managing large budgets, accountable for labor spend, software and resources, and any outsourced support you may need.
• Data driven and have proven ability to make decisions on Content through the use of business data.
• Strong understanding of Content Management Systems, ability to determine requirements based on the features and functionality of the CMS.
• ​​Experience in the legal industry and a deep understanding of Business documents and contracts is preferred.

Benefits

Benefits may vary depending on location and adjusted to local market benchmarks. Here’s what to expect:

• Full remote working with flexibility to set your own working schedule 
• Highly competitive compensation package
• Comprehensive healthcare coverage for you and your dependents (provided by a leading carrier) 
• Retirement planning with company 401(k) 
• 15 days paid vacation, 5 days paid sick, 11 federal holidays 
• Full hardware setup including Apple laptop plus the latest peripheral kit
• Access to the learning & development program, including sponsorship for certifications & accreditations
• Company swag, seasonal gifts, and more…

About LegalTemplates 

Since 2015, LegalTemplates has helped hundreds of thousands of people save millions of dollars in legal fees through our automated legal forms. Fast forward to 2024, and we’re setting out to ambitiously reimagine what online legal services can be. We're not sitting around trying to achieve product/market fit and burning VC funding while expecting everyone to work ridiculous hours for low probability of future reward. We're profitable, organized, experienced, and in growth mode. 

As a business, our mission is to modernize the entire legal experience for small business owners, landlords and individuals. From day one we’ve delivered year on year growth and we’re only just getting started on tackling a multi-billion dollar global market!

As an organization, we’re committed to providing freedom and flexibility that facilitates creative thinking; derestricting rules and reducing bureaucracy​; enabling you to take ownership of your scope. If you’re a motivated self-starter that’s hungry for success and ready for a new challenge then we would love to hear from you.

If you are a talented and ambitious Senior Content Marketing Manager that's ready to take your career to the next level, and want to work with a small group of like-minded people, you’ve come to the right place.

Send us your resume and a brief message explaining why you’re the perfect fit!