Our Mission is to be the world’s leading digital sports media company, making sports entertainment more engaging and transparent for fans worldwide. At Better Collective, we're the team behind industry-leading brands like Action Network, Playmaker, Bolavip, and FUTBIN.
We're looking for a strategic thinker and proactive content manager who wants to join a team where your work will help shape how millions of sports fans connect with the content they love.
This role is for you if you are someone who understands the power of content to drive growth. As the Senior Content Manager & Editor, you'll be at the heart of our mission to capture the rapidly growing US sports betting market. You won't just manage content; you'll impact content strategy, guiding writers and collaborating with teams to produce high-quality, well-informed, search-optimized content that keeps our audience engaged.
If you want a role where you can directly influence our growth in a dynamic, highly valuable market - and grow professionally alongside it - this is it.
How You'll Make an Impact
Here are some of the ways you’ll contribute to our mission:
Develop content strategy: Plan and execute exciting projects based on business priorities and market needs.
Guide and support writers: Empower our writing team to produce best-in-class content that meets our high standards.
Collaborate closely with SEO experts: Partner with the SEO team to ensure all content is fully optimized for organic search.
Set the tone on content quality: Push the standards of the content we produce, Edit and produce content as needed, and keep existing content up-to-date and compliant.
Monitor dedicated KPIs: Regularly track and analyze key metrics to optimize content strategy and production for performance.
The Ideal Profile: Is This You?
Here’s what helps people succeed in this role:
Experience: 4+ years of proven experience in creating high-performing, creative content, with a focus on organic search optimization (SEO).
Core Competencies:
* A good understanding of US sports and betting culture and US bettors’ preferences.
* You have excellent communication skills.* Proven track record in managing content quality and standards.
* Demonstrable experience of writing content that performs well in organic search.
* Proactive and passionate about reaching goals.
Skills Required
- 4+ years of experience creating high-performing, creative content with a focus on organic search optimization (SEO).
- Strong understanding of US sports and betting culture and US bettors' preferences.
- Excellent written and verbal communication skills.
- Proven track record in managing and maintaining content quality and editorial standards.
- Demonstrable experience writing content that performs well in organic search.
- Ability to develop content strategy, guide writers, and collaborate closely with SEO teams.
- Experience monitoring and optimizing content based on KPIs and performance metrics.
What We Do
Better Collective is a digital sports media group operating a House of Brands of digital sports media, sports betting media and esports & gaming communities. We are on a mission to excite sports fans through engaging content and foster passionate communities worldwide. Incorporated in Denmark in 2004, Better Collective remains under the direct management of its founders, Jesper and Christian. Since our inception, we have undergone substantial growth, driven by successful acquisitions to realize our vision of becoming the leading digital sports media group. Headquartered in Copenhagen, Denmark, and dual listed on Nasdaq in Stockholm and Copenhagen, Better Collective operates globally and + 1,500 colleagues. At its core, Better Collective covers a vast range of sports that spans from the most popular leagues such as the Premier League and NFL to niche competitions. With our brands, fans can explore the exciting world of sports through various content formats such as exclusive videos, engaging podcasts, editorial sports news as well as expert insights and tips into the latest and upcoming sports events. Our wide range of content engages a sports audience of more than 450 million visits each month across our House of Brands - The digital home of sports fans. These brands include HLTV, FUTBIN, Action Network, Playmaker HQ, Bolavip, and AceOdds - just to name a few. We have a dream team of highly talented employees with a unique set of digital capabilities and a strong track record in attracting and driving sports fans to our brands. In combination with engaging content offerings, we are able to build and grow a strong and loyal audience across our brands.
