Senior Content Designer

Posted 25 Days Ago
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London, ON, CAN
In-Office
Senior level
Consumer Web • eCommerce
The Role
Lead content strategy and execution across product experiences, craft microcopy, define language systems and style guides, support research and data-driven experimentation, manage crisis messaging, enable CMS and translation tooling, and occasionally produce high-impact graphic and marketing copy.
Summary Generated by Built In

Relay is fundamentally reshaping how goods move in an online era. Backed by Europe’s largest-ever logistics Series A ($35M), led by deep-tech investors Plural (whose portfolio spans fusion energy and space exploration), Relay is scaling faster than 99.98% of venture-backed startups. We're assembling the most talent-dense team the logistics industry has ever seen

Relay’s Mission is to free commerce from friction. Today, high delivery costs act as a hidden tax on e-commerce, quietly shaping what can be sold online and limiting who can participate. We envision a world where more goods move more freely between more people, making the online shopping experience seamless and accessible to everyone.

THE TEAM
~110 people, more than half in engineering, product and data
45+ advanced degrees across computer science, mathematics and operations research
Thousands of data points captured, calculated, analysed and predicted for every single parcel we handle
• An intellectually vibrant culture of first‑principles thinking, tight feedback loops and relentless experimentation

The Opportunity for Senior Content Designer
How do we foster consumer trust in an unfamiliar delivery service through a single notification? How can the wording and structure of our worker attendance policies aid the on-time delivery of every parcel? How can we ensure consistency and clarity of message as users interact with our live support team, AI agents and ever-changing user interface?

As Relay’s first Content Designer these are some of the challenges you’ll be working on, supported by colleagues in the Product Design and Product Research functions. Your contributions will shape how Relay and its technologies communicate with the thousands of workers and millions of customers who handle and receive our parcels each year

This is a senior individual contributor role in the Design team. You will work cross-functionally, building your own programme of work and embedding within product teams building technologies for our delivery drivers, warehouse workers, pitstops and end customers to execute it. It offers a unique opportunity to both define how Design works with partner functions like Product, Data, Engineering and Operations, and how we reorganise our discipline around AI tools and the new organisational structures they unlock
What you’ll do ?

  • End-to-end content strategy and execution across Relay’s products, from framing important concepts to polishing microcopy.

  • Champion quality and define how Relay uses language to foster engagement, understanding, trust, accessibility, and behaviour change.

  • Engage in user research, experimentation and data analysis to define our users’ needs, attitudes and behaviours.

  • Be ready to jump into an incident and support with crisis messaging and recovery comms in the event that things go wrong.

  • Establish the conventions, systems, libraries, style guides, tools and AI skills that Relay relies on to ensure consistency of language as we scale and diversify our product experiences.

  • Consult in the setup of content management and translation tooling that unlocks multi-language product experience.

  • Within Relay’s small Design team we collectively share in the work of brand building and visual communication. As such, this role will occasionally require you to take on graphic design and copywriting for high-consequence marketing materials such as investor decks, client pitch decks, candidate pitch decks and the Relay website.

Who Will Thrive in This Role ?

  • You have a proven track record of delivering exceptional content design. You’ve built software before, have worked within multidisciplinary product teams and know how to adapt your working style to maximise your impact.

  • Past experience in a zero-to-one role and/or writing for non-native speakers are both highly desirable.

  • You’re an effective advocate for the needs of users, and adept at balancing these with the needs of the business.

  • You've previously worked in ambiguous and fast-paced environments, know when to be pragmatic, and how to balance speed and quality of execution. You’re happy to take on tasks outside of day-to-day responsibilities as and when the business requires.

  • You’re comfortable independently delivering small, straightforward pieces of graphic and product design.

  • You're confident working with and contributing to design and language systems.

  • You’re inquisitive and excited about integrating emergent AI tools into your workflow

Fast & Focused Hiring Process

  1. Hiring Manager interview - 45 mins

  2. Portfolio review - 1 hour

  3. Collaborative design task - 1 hour

  4. Operating Principles interview - 1 hour

  5. Decision and offer within 48 hours; our process mirrors our pace of work, typically completed in a week.

Who Thrives at Relay?

  • Aim with Precision: You define problems clearly and measure your impact meticulously.

  • Play to Win: You chase bold bets, tackle the hard stuff, and view constraints as fuel, not friction.

  • 1% Better Every Day: You believe that small, consistent improvements lead to exponential growth. You move quickly, deliver results, and learn from every experience.

  • All In, All the Time: You show up and step up. You take ownership from start to finish and do what it takes to deliver when it counts.

  • People-Powered Greatness: You invest in your teammates. You give and receive feedback with care and candour. You build trust through high standards and shared success.

  • Grow the Whole Pie: You seek out win-win solutions for merchants, couriers, and our customers, because when they thrive, so do we.
    If these resonate, and you combine strong technical fundamentals with entrepreneurial drive, let’s connect.

Relay is an equal-opportunity employer committed to diversity, inclusion, and fostering a workplace where everyone thrives.

Skills Required

  • Proven track record delivering content design for software products
  • Experience working within multidisciplinary product teams and building software
  • End-to-end content strategy and microcopy execution across product experiences
  • Participate in user research, experimentation and data analysis to shape content
  • Experience establishing conventions, systems, libraries, style guides and language systems
  • Experience with content management and translation tooling setup and consultation
  • Comfort with crisis messaging and incident communications
  • Able to deliver small graphic design and high-consequence marketing copy when required
  • Prior zero-to-one experience
  • Experience writing for non-native speakers / localisation-aware writing
  • Curiosity and willingness to integrate emergent AI tools into workflow
  • Ability to operate in fast-paced, ambiguous startup environments and adapt priorities
Am I A Good Fit?
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The Company
London
118 Employees
Year Founded: 2022

What We Do

Every single one of us places multiple orders online every year. On a world changing scale we can all agree that e-commerce is transformative in our lives. Yet, when we zoom into the specifics of e-commerce delivery, we find diverse approaches around the world. In Asia, delivery companies were founded post the dawn of the internet and purpose built for e-commerce, in Europe and the US, delivery companies are all 50-500 years old and were built for a world pre-internet. Relay enables e-commerce through re-wiring the critical delivery infrastructure to address the growth of e-commerce in Europe and the US. Not only do we enable orders of magnitude better delivery in speed and cost for retailers and consumers, but we are also doubling down on making sure our ecosystem of delivery drivers and the planet benefit. Relay will enable the greatest change in online delivery since the birth of the internet and we cannot wait to bring it to you

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