The Role
The Senior Brand and Content Strategist will develop and manage the brand's written content, optimize digital channels, and align messaging with luxury brand positioning, focusing on audience engagement and performance.
Summary Generated by Built In
A fast-growing, Switzerland-based fashion brand in the wetsuits and water sports space is seeking a Senior Brand and Content Strategist to lead the evolution of its content ecosystem and maximize performance across digital channels, including Instagram, TikTok, and LinkedIn.
Part-time: 16hours/week (can transition to more hours)
Work Set-Up: Fully remote, Independent Contractor
Work Hours: CET
Monthly Salary: $640-$960 (depending on experience)
What You'll Be Doing:
As a Senior Brand and Content Strategist, you will own the brand’s written voice and drive the strategic direction of content across all channels for a luxury active swimwear brand.
Part-time: 16hours/week (can transition to more hours)
Work Set-Up: Fully remote, Independent Contractor
Work Hours: CET
Monthly Salary: $640-$960 (depending on experience)
What You'll Be Doing:
As a Senior Brand and Content Strategist, you will own the brand’s written voice and drive the strategic direction of content across all channels for a luxury active swimwear brand.
- Own and develop all written content across channels, including email marketing and newsletters, social media captions (Instagram, TikTok, etc.), LinkedIn posts, and website copy
- Define, refine, and maintain a consistent and distinctive brand voice across all touchpoints
- Lead content direction and provide clear guidance to design and editing teams to ensure brand alignment
- Translate brand positioning into compelling, high-converting messaging for a luxury and lifestyle audience
- Optimize content for organic performance, focusing on SEO, engagement, and reach
- Collaborate closely with the founder and marketing team on campaigns, launches, and key initiatives
- Identify and execute opportunities for PR and media outreach to expand brand visibility
- Continuously refine messaging based on audience insights, performance data, and brand evolution
- Demonstrate a strong ability to translate complex or technical concepts into clear, engaging, and on-brand narratives
- 5–7+ years of experience in copywriting, content strategy, or brand marketing
- Proven track record working with luxury, fashion, or lifestyle brands
- Exceptional writing and editing skills, with a strong command of the English language
- Ability to translate complex or technical product details (e.g., materials, performance features) into engaging, accessible, and on-brand messaging
- Strong capability to craft elevated, high-end messaging aligned with luxury brand positioning
- Solid understanding of content marketing, SEO, and organic growth strategies
- Experience operating in a strategic capacity, beyond executional delivery
- Self-directed and highly organized, with the ability to work independently in a remote environment
- Experience with luxury or lifestyle brands
- Background in PR, media outreach, or brand partnerships
- Personal interest in or connection to the ocean, water sports, or marine lifestyle
- Initial Interview
- Test Assessment
- Client Interview
- Offer and Onboarding
Skills Required
- 5-7+ years of experience in copywriting, content strategy, or brand marketing
- Proven track record working with luxury, fashion, or lifestyle brands
- Exceptional writing and editing skills, with a strong command of the English language
- Solid understanding of content marketing, SEO, and organic growth strategies
- Experience operating in a strategic capacity, beyond executional delivery
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The Company
What We Do
Bamboo Works is a fast-growing international staffing firm helping companies worldwide build high-quality, affordable remote teams. They specialize in providing remote workforce solutions and sourcing high-quality remote talent.
