Senior Content and Brand Strategist

A fast-growing, Switzerland-based fashion brand in the wetsuits and water sports space is seeking a Senior Brand and Content Strategist to lead the evolution of its content ecosystem and maximize performance across digital channels, including Instagram, TikTok, and LinkedIn.
Part-time: 16hours/week (can transition to more hours) 
Work Set-Up: Fully remote, Independent Contractor
Work Hours: CET 
Monthly Salary: $640-$960 (depending on experience)
What You'll Be Doing:
As a Senior Brand and Content Strategist, you will own the brand’s written voice and drive the strategic direction of content across all channels for a luxury active swimwear brand.

• Own and develop all written content across channels, including email marketing and newsletters, social media captions (Instagram, TikTok, etc.), LinkedIn posts, and website copy
• Define, refine, and maintain a consistent and distinctive brand voice across all touchpoints
• Lead content direction and provide clear guidance to design and editing teams to ensure brand alignment
• Translate brand positioning into compelling, high-converting messaging for a luxury and lifestyle audience
• Optimize content for organic performance, focusing on SEO, engagement, and reach
• Collaborate closely with the founder and marketing team on campaigns, launches, and key initiatives
• Identify and execute opportunities for PR and media outreach to expand brand visibility
• Continuously refine messaging based on audience insights, performance data, and brand evolution
• Demonstrate a strong ability to translate complex or technical concepts into clear, engaging, and on-brand narratives

Who You Are:

• 5–7+ years of experience in copywriting, content strategy, or brand marketing
• Proven track record working with luxury, fashion, or lifestyle brands
• Exceptional writing and editing skills, with a strong command of the English language
• Ability to translate complex or technical product details (e.g., materials, performance features) into engaging, accessible, and on-brand messaging
• Strong capability to craft elevated, high-end messaging aligned with luxury brand positioning
• Solid understanding of content marketing, SEO, and organic growth strategies
• Experience operating in a strategic capacity, beyond executional delivery
• Self-directed and highly organized, with the ability to work independently in a remote environment

Nice to Have: 

• Experience with luxury or lifestyle brands
• Background in PR, media outreach, or brand partnerships
• Personal interest in or connection to the ocean, water sports, or marine lifestyle

Recruitment Process:

• Initial Interview
• Test Assessment
• Client Interview
• Offer and Onboarding