The Role
Lead consumer and brand research globally to inform brand positioning and expansion. Manage end-to-end qualitative and quantitative studies, agency partners, and stakeholder reporting. Translate data into actionable strategic insights and narratives to guide Marketing, Brand, and regional teams.
Summary Generated by Built In
As our Senior Consumer Research Manager, you will be the "voice of our passengers and drivers". This isn't about just running surveys; it’s about providing the strategic intelligence that guides our brand positioning and global expansion. You will identify market gaps and consumer needs that allow inDrive to challenge the status quo in new and existing territories.
Key Responsibilities
- Brand & Health Tracking: track inDrive’s performance against competitors globally.
- Strategic Growth Insights: Conduct deep-dive studies into consumer behavior, motivations, and barriers to entry in key markets.
- End-to-End Project Management: Manage the full lifecycle of research—from defining objectives and selecting methodologies (Qual/Quant) to final presentation.
- Agency Partnership: Source and manage external research vendors, ensuring high-quality methodology and actionable reporting while optimizing the research budget.
- Stakeholder Influence: Act as a strategic partner to the Marketing and Brand Team, and Regional Managers, turning data into "human stories" that drive business decisions.
Skills, Knowledge & Expertise
- Proven Expertise: 8+ years in a Consumer Insights or Market Research role (ideally on both agency and the client side in a global tech environment).
- Methodological Depth: Expert knowledge of U&A studies, segmentation, creative testing, and brand tracking.
- Storytelling: A unique ability to look at a spreadsheet and see a narrative. You don't just report "what" happened, but "why" and "what’s next."
- Global Mindset: Experience working across diverse cultural contexts and managing multi-country research projects.
- Proficient in research platforms (e.g., QuestionPro, SurveyMonkey)
- Proficient in Excel and PowerPoint
- Proficient in using data visualization tools (e.g. Tableau) and desired: making dashboards from scratch
- Proficient in using statistical packages (SPSS, R, or similar).
- Desired but not mandatory: experience using Google Suite, Slack, and Miro.
- Language: speaker and professional fluency in English.
Job Benefits
- Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
Please note: final benefits may vary by location — country-specific benefits will be added to the offers later.
About
inDrive is a global tech company on a mission to challenge injustice. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 360M installs across 48 countries.Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. Our goal is to positively impact 1 billion lives by 2030. Through inVision, our non-profit arm, we support education, entrepreneurship, and equality in underserved communities.Ready to ignite your inner drive?
Skills Required
- 8+ years in a Consumer Insights or Market Research role
- Experience on both agency and client side (global tech environment)
- Expert knowledge of U&A studies, segmentation, creative testing, and brand tracking
- Proven ability to turn data into strategic storytelling
- Experience managing multi-country research projects and working across diverse cultural contexts
- Proficient in research platforms (e.g., QuestionPro, SurveyMonkey)
- Proficient in Excel and PowerPoint
- Proficient in data visualization tools (e.g., Tableau); ability to build dashboards desired
- Proficient in statistical packages (SPSS, R, or similar)
- Experience with Google Suite, Slack, and Miro
- Speaker and professional fluency in English
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The Company
What We Do
inDrive is a global IT and transportation platform inDrive is one of the world’s fastest growing online ride-hailing services. Its services are available in over 749 cities in 46 countries throughout the world. The Company’s app has been downloaded over 150 million times. inDrive offers other services, including intercity transportation, freight and cargo services, as well as delivery services in different markets of operations. inDrive is based in Mountain View, California, and operates regional hubs in the Americas, Asia, the Middle East, Africa and the countries of the CIS, and employs over 2,000 people. In early 2021, inDrive achieved unicorn status after closing a $140m investment round with Insight Partners, General Catalyst, and Bond Capital, which valued the company at $1.23 billion.
