You are responsible for
- Leading the execution of Low-End innovation projects from proposition development through launch, ensuring alignment across innovation, communication, market readiness and commercialization activities.
- Acting as the primary marketing integrator across R&D, Design, Finance, Supply Chain, Commercial and Regional teams, driving cross-functional alignment, decision-making and delivery of key milestones.
- Translating Consumer Experience Journey insights into compelling propositions, communication strategies and launch plans that meet consumer needs and business objectives.
- Supporting the development and implementation of the Low-End innovation and communication roadmap, ensuring consistency with category strategy and brand positioning.
- Leading global-to-local launch planning, partnering with markets to drive market readiness, local relevance and excellence in execution across channels.
- Building the business case and follow through its realization, optimizing launch and base-business performance through consumer, market and commercial insights, translating learnings into actionable recommendations.
- Support pricing, portfolio and commercialization decisions through consumer, competitive and market analysis.
- Partner with Sales and Shopper Marketing teams to ensure successful execution across retail and e-commerce environments.
You are a part of
A progressive and energetic team that contributes directly to the growth of the business. You have a direct reporting line to the Consumer Marketing Director Youth & Compact Shaving, based in Shenzhen, and are part of the broader Global Shaving team. You will collaborate with many other functions including R&D, Design, Finance, Supply Chain, Commercial and Regional teams.
To succeed in this role, you should possess the below experience, professional competencies and foundational soft‑skills:
Experience
- You have 7+ years of experience in Consumer Marketing, Category Management, Innovation, Product Development, Business Development or related commercial functions.
- Hands‑on end‑to‑end product innovation experience: including value proposition definition, and leading cross‑functional teams to bring new innovations to market.
- Solid practical exposure to marketing activation campaigns, with sharp capability to decode consumer motivations and derive actionable consumer insights.
- Proven experience managing full P&L accountability for business unit / product portfolio.
Hard Professional Competencies
- Product Management: You have proven experience leading product development programs and successfully bringing innovations to market.
- Requirement Analysis & Documentation: Capability to translate consumer insights & market requirements into clear value propositions for product & go‑to‑market strategy.
- Product Data Analytics: Strong analytical mindset, capable to leverage business & market data to inform critical business decisions.
- Prioritization & Roadmapping: Excellent planning skill, able to balance and prioritize short‑term deliverables alongside long‑term strategic priorities.
- Product Lifecycle Management: End‑to‑end view over product & marketing lifecycle from innovation conception to market launch & business operation.
Soft Foundational Competencies
- Strategic & Commercial Thinking: Driven, solution‑oriented profile with agile, effective decision‑making capability under business pressure.
- Execution & Risk Management: Robust stress tolerance; strong execution capability with risk awareness when delivering against business targets.
- Cross‑functional Stakeholder Communication & Influence: Persuasive, outgoing interpersonal style; proven ability to collaborate, align and influence diverse stakeholders, internal teams, suppliers and external agency partners.
- Logical & Critical Thinking: Fact‑based reasoning to solve complex marketing & business challenges.
- Adaptability & Emotional Intelligence: Thrive in fast‑changing business environment.
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 4 days per week. Onsite roles require full-time presence in the company’s facilities. Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.
About Philips
Are you ready to do the work of your life to help the lives of others? Learn more about our business, discover our rich and exciting history and learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care.
Skills Required
- 7+ years of experience in consumer marketing, category management, innovation, product development, business development, or related commercial functions
- Hands-on end-to-end product innovation experience, including value proposition definition and cross-functional launch leadership
- Practical experience with marketing activation campaigns and translating consumer motivations into actionable insights
- Experience managing full P&L accountability for a business unit or product portfolio
- Experience leading product development programs and bringing innovations to market
- Ability to translate consumer insights and market requirements into value propositions and go-to-market strategies
- Strong analytical capability using product, business, and market data for decision-making
- Strong planning, prioritization, roadmapping, and product lifecycle management skills
- Strategic and commercial thinking with effective decision-making under pressure
- Cross-functional stakeholder communication, collaboration, and influence skills
- Logical and critical thinking, adaptability, emotional intelligence, execution capability, and risk awareness
Philips Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Philips and has not been reviewed or approved by Philips.
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Retirement Support — Retirement support is positioned as a standout, including a strong 401(k) match (often described at 7%) alongside pensions in some contexts.
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Flexible Benefits — Flexible benefits are emphasized through choice in health insurance options and a broad “Total Rewards” approach that combines compensation, health and wellness, and work-life support.
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Leave & Time Off Breadth — Leave and time off breadth appears strong, with generous paid time off and policies covering parental leave, caregiving responsibilities, volunteering, and family medical leave.
Philips Insights
What We Do
As a leading health technology company, it is our purpose to improve people’s health and well-being through meaningful innovation. Our goal is to improve 2.5 billion lives per year by 2030. We're always looking for ways to make life better – not only for our customers, but also for everyone working here. That's why we're taking steps to create an environment where we all acknowledge and embrace our differences and uniqueness and listen to and value each other's views. When people feel cared for and listened to, they bring their best qualities to work, leading to better collaboration, communication, innovation and success.
