At Kantar Consulting our strategic consultants around the world partner with our clients to inspire actionable solutions that drive brand growth.
We are an integral part of Kantar working with marketing leadership and leveraging Kantar Intellectual Property and capabilities to land the practical implications and actionable recommendations for portfolio and brand growth.
We are experts on the following offers:
GrowthFinder: we identify new space for brands to grow and optimise clients’ portfolio and go to market strategy, finding incremental spaces based on a deep, commercialised understanding of where demand sits in markets and categories today and tomorrow.
Brand Strategy: we design the right growth trajectory for each brand, articulating its positioning, architecture, and core culturally relevant messaging.
Futures & Innovation: we help anticipate and plan for future through trend driven scenarios which shape the biggest innovation opportunities.
Organisational Performance: we design winning commercial operating models and embed behaviour change through capability programmes.
Valuation: we conduct bespoke brand valuation to capture the value of the brand(s) and define holistic ways to act upon their key growth drivers
Job Description
As Senior Consultant you will create and improve solutions, going beyond the "What" to the "So What," and putting clients' needs first. With proven strong business and marketing acumen and limited guidance, you will produce high-quality work on briefed project sections and communicate effectively with clients about the work done. You will also start to lead a workstream or part of a project and guide junior colleagues.
In your day-to-day role, you will conduct analysis, design and analyse models and methodologies, translate data into strategy, and communicate with clients.
You will develop strategic recommendations, prepare client workshops, and enhance your expertise in our consulting solutions. Additionally, you will improve your project management skills through excellent organization and time management and multitask effectively. You will also start coaching and developing team members, sharing your knowledge and skills to contribute to the growth of the team.
Competencies
Senior Consultants are expected to demonstrate the following competencies according to the Kantar Success Factors Framework:
Leads with Impact: Leads a briefing session and asks good questions. Reports issues, role clarity or time limits early and suggests solutions.
Solves Problems Decisively: Utilizes key solutions with some senior assistance. Addresses complex problems by understanding the client's questions, formulating hypotheses, and conducting structured analysis. Develops the strategic narrative and enhances solutions through team collaboration - not just the "nice to know" but the "so-what" for clients.
Contextualises Meaningful Data: Enjoys working with numerical outputs and understands the client's reality based on document reviews and stakeholder interviews. Explains how the analysis findings affect the client. Can find, interpret and combine findings across different Kantar data types for a bigger client question.
Guides Business Action: Engages with clients to interact and get their agreement. Begins to show their ability to run workshops and discussions that help client decision-making and deliver engaging and compelling client presentations for an executive-level audience.
Owns Commercial Success: Efficiently runs projects end to end with full accountability for quality with some senior support, tracks performance against KPIs, proactively flags issues, suggests improvements, and becomes the go-to person for clients. Can have an informed client discussion, probing out what's on the client's mind and converging it towards a solvable issue / task. Contributes to proposals, budget and approach development building strong client relationships through effective day-to-day client management.
Connects to Win: Independently engages in one-on-one conversations with a network of experts beyond the consulting team to grasp key insights from their expertise that can be applied to the project. Is proficient in utilizing the main Kantar Data platforms as input in developing client solutions.
Builds Great Teams: With strong work ethic fosters an inclusive and supportive atmosphere within projects, promoting open communication, collaboration, and mutual respect among team members. Guides team members towards growth objectives and navigates challenging development discussions openly and fairly, fostering team and business success. Act as a culture carrier, creating positive experiences and memories that create our shared story.
Drives Lasting Change: Makes meaningful contributions to the practice areas by creating insightful content and proposing innovative and more efficient ways of working. Supports the development of thought leadership initiatives to land innovative solutions including proposal development.
Requirements
4-6 years of experience working for or with a global brand in brand marketing or experience in growth/brand consulting or other relevant professional services is required.
Excellent working knowledge of Microsoft Office, in particular PowerPoint and Excel.
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Location
Amsterdam, AmsteldijkNetherlandsKantar Rewards Statement
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that’s out of the ordinary and join us.
We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.
We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.
Kantar is the world’s leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar’s 30,000 people help the world’s leading organisations succeed and grow.
Top Skills
What We Do
Kantar is the world’s leading marketing data and analytics company. . We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks and our innovative analytics and technology, we help our clients understand people and inspire growth.
