Senior Consultant, Advertising - advertised as Advertising Manager
Grade: CUK08
Reports to: Senior Manager, Advertising
Function: Commercial Function (CUK)
Directorate: Marketing Directorate (CUK)
Department: Marketing Department
Role Summary
The (Senior Consultant) Advertising Manager leads the end-to-end delivery of integrated advertising campaigns across P&O Cruises, owning media planning, creative delivery and production to support brand and commercial objectives. The role works closely with agencies and internal stakeholders to ensure advertising activity is insight-led, compliant, on-brand and performance-driven, using data and optimisation to improve campaign effectiveness and commercial return.
Key Accountabilities
• Deliver end-to-end media plans and integrated advertising campaigns, optimising channel mix, investment and performance to achieve brand and commercial objectives.
• Monitor and optimise campaign performance against agreed KPIs, providing analysis, insight and recommendations to improve future planning and investment decisions.
• Lead large-scale advertising shoots and productions, overseeing all stages from planning and testing through to post-production delivery.
• Manage the delivery and optimisation of creative assets across advertising channels, ensuring activity is compliant, on-brand and effective.
• Work collaboratively with agencies and internal stakeholders to align advertising activity with campaign objectives, brand standards and commercial priorities.
• Use performance data, audience insight and testing to drive continuous improvement and support a joined-up full-funnel marketing approach.
Essential Experience Required
• Extensive media planning and execution experience across a range of paid media channels.
• A clear understanding of advertising practices and techniques.
• Previous experience in leading large TV shoots and associated production.
• A comprehensive understanding of advertising regulatory frameworks, Clearcast and platform-specific compliance.
• Project management/co-ordination experience.
• Experience of working at management level.
• Excellent influencing skills.
• Extensive experience working on a large B2C piece of business from client side, including briefing, approval and production processes.
• Experience of managing large budgets.
• Experience of planning and delivering communications TTL.
• Experience of creative production across AV media including TV, press, OOH, display, radio, door drops, cinema and social media.
Why Join Us?
Working with us means more than just a role in the guest experience sector. It’s about being part of a team that values well-being and personal growth.
Read our employee experience guide to learn more about life as a Carnival UK colleague here.
Here’s what we offer:
- Employee Discounted Cruising plus Friends and Family offers
- Minimum 25 days leave, bank holiday allowance and holiday trading scheme
- Recognition scheme with prizes and awards
- Regular office events including live entertainment, lifestyle events and charity partner fundraisers
- Extensive learning and development opportunities
- Employee-led networks
- Employee Assistance and Wellbeing programmes
- Company paid Health Cash Plan and health assessment
- In-house Occupational Health help and access to digital GP
- Life Assurance
- Parental and adoption leave
- Employee Shares Plan
- Electric Car and Cycle to Work schemes
- Onsite restaurant offering range of healthy cooked and grab and go meals
- Discounted retail and leisure via discounts portal
- Contributory Defined Contribution Pension scheme
Due to the popularity of our roles and our commitment to finding the best talent, we might close applications earlier than advertised. Don’t miss out on this opportunity to become part of a team dedicated to creating unforgettable holiday happiness. Apply today to start your journey with us.
Recruitment Journey
For more information on your recruitment journey, please visit our Candidate Journey Map
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Skills Required
- Extensive media planning and execution experience across multiple paid media channels
- Strong understanding of advertising practices and techniques
- Experience leading large television shoots and associated production
- Understanding of advertising regulatory frameworks, Clearcast and platform-specific compliance
- Project management and coordination experience
- Experience working at management level
- Excellent influencing skills
- Extensive client-side experience managing a large B2C account, including briefing, approvals and production
- Experience managing large budgets
- Experience planning and delivering through-the-line communications
- Experience in creative production across television, press, out-of-home, display, radio, door drops, cinema and social media
What We Do
CCL Industries Inc. employs approximately 26,000 people operating 213 production facilities in 43 countries with corporate offices in Toronto, Canada, and Framingham, Massachusetts. CCL is the world’s largest converter of pressure sensitive and specialty extruded film materials for a wide range of decorative, instructional, functional and security applications for government institutions and large global customers in the consumer packaging, healthcare & chemicals, consumer electronic device and automotive markets. Extruded & laminated plastic tubes, aluminum aerosols & specialty bottles, folded instructional leaflets, precision decorated & die cut components, electronic displays, polymer bank note substrate and other complementary products and services are sold in parallel to specific end-use markets. Avery is the world’s largest supplier of labels, specialty converted media and software solutions for short-run digital printing applications for businesses and consumers available alongside complementary products sold through distributors, mass market stores and e-commerce retailers. Checkpoint is a leading developer of RF and RFID based technology systems for loss prevention and inventory management applications, including labeling and tagging solutions, for the retail and apparel industries worldwide. Innovia is a leading global producer of specialty, high-performance, multi-layer, surface-engineered films for label, packaging and security applications. The Company is partly backward integrated into materials science with capabilities in polymer extrusion, adhesive development, coating & lamination, surface engineering and metallurgy, deployed as needed across the four business segments.
