About the Role We're looking for a strategic and execution-driven Senior Competitive Campaigns Strategist to design and run campaigns that sharpen our competitive positioning, fuel demand, and enable field. This is a highly collaborative individual contributor role, working cross-functionally with Product Marketing, Demand Generation, and Field to translate insights into impactful go-to-market campaigns.
Key Responsibilities
- Competitive Campaigns: Develop and execute integrated marketing campaigns that differentiate our solutions in highly competitive markets, driving awareness, pipeline, and customer adoption.
- Demand Generation: Partner closely with the demand gen team to design programs across digital, ABM, events, and content syndication channels to target competitor accounts and influence pipeline creation.
- Cross-functional Collaboration: Work with Product Marketing Managers, Growth Marketing, Product and Field to distill competitive insights, proof points, and messaging into actionable campaign assets and tactics.
- Data-Driven Execution: Use campaign analytics, funnel metrics, and market intelligence to continuously optimize performance and influence future strategy.
- Sales Alignment: Collaborate with Sales and Sales Enablement to activate competitive marketing campaigns in the field-driving adoption of campaign assets, tailoring ABM plays for priority accounts, and ensuring feedback loops to optimize future programs.
- Tech Stack Expertise: Leverage CRM (Salesforce), ABM platforms (Demandbase), and marketing automation tools to target, measure, and report on impact.
Qualifications
- 7-10 years of experience in B2B marketing, with a strong focus on competitive positioning, campaigns, or demand generation.
- Proven ability to run integrated, multi-channel campaigns that drive measurable results.
- Strong analytical skills with experience using Salesforce, Demandbase, and marketing automation tools (e.g., Marketo, HubSpot, or equivalent).
- Exceptional cross-functional collaboration skills, especially with Product Marketing and Demand Gen teams.
- Excellent communication skills-able to craft compelling narratives, influence stakeholders, and translate insights into action.
- Experience in cybersecurity, SaaS, or technology markets a strong plus.
What You'll BringYou thrive at the intersection of competition and creativity-using data and insights to build differentiated campaigns that win mindshare and market share. You're collaborative, detail-oriented, and excited to play a key role in shaping how we show up against competitors.
Top Skills
What We Do
Cloudflare, Inc. (NYSE: NET) is the leading connectivity cloud company on a mission to help build a better Internet. It empowers organizations to make their employees, applications and networks faster and more secure everywhere, while reducing complexity and cost. Cloudflare’s connectivity cloud delivers the most full-featured, unified platform of cloud-native products and developer tools, so any organization can gain the control they need to work, develop, and accelerate their business.
Powered by one of the world’s largest and most interconnected networks, Cloudflare blocks billions of threats online for its customers every day. It is trusted by millions of organizations – from the largest brands to entrepreneurs and small businesses to nonprofits, humanitarian groups, and governments across the globe.
Why Work With Us
Cloudflare employees come from all walks of life. We are mission-driven, and our team is energized by a collaborative, creative environment that celebrates our differences and fosters new ways to grow together.
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Hybrid Workspace
Employees engage in a combination of remote and on-site work.
We are committed to developing a global team that is distributed with a flexible working approach. Doing this equitably and inclusively is essential to our success. Visit our careers site for more on 'How & Where We Work.'
