As ActiveCampaign’s Senior Competitive and Customer Insights Manager, you will play a key role in driving strategic decision-making by delivering insights on market competition and customer sentiment. This role will own the Voice of Customer (VoC) program, overseeing all customer feedback channels, win/loss analysis, and competitive intelligence to enhance ActiveCampaign’s go-to-market strategies. Your work will empower teams across marketing, sales, and product development with actionable intelligence that fuels revenue growth and customer retention.
What your day could consist of:
- Develop and execute a unified Voice of Customer (VoC) and market insights strategy, integrating customer and competitive intelligence to drive data-informed decision-making.
- Oversee the global expansion and ongoing refinement of the VoC and market insights program across regions and business units.
- Lead win/loss analysis and market research to uncover industry trends, emerging competitors, and strategic positioning opportunities.
- Conduct in-depth competitive analysis, benchmarking product offerings, go-to-market strategies, and pricing models.
- Analyze and interpret customer feedback data (NPS, CSAT), tracking sentiment and satisfaction trends to inform retention and expansion strategies.
- Develop and distribute competitive insights, sales enablement materials, and strategic frameworks to support marketing, sales, and product teams.
- Maintain and enhance dashboards and reporting systems to monitor market trends, customer insights, and key performance metrics.
- Collaborate on UX research initiatives to improve customer experience and optimize product development.
- Work cross-functionally to translate insights into actionable strategies, driving customer engagement and business growth.
What is needed:
- 8+ years of B2B SaaS experience in competitive intelligence, market research, customer insights, or related fields.
- Strong background in marketing automation, or CRM industry preferred.
- Proven ability to analyze win/loss data, market trends, and competitive landscapes to generate actionable insights.
- Experience leveraging survey tools (e.g., Qualtrics, SurveyMonkey), competitive intelligence platforms (e.g., Crayon), and win/loss analysis systems (e.g, Gong.io, Clozd) to collect, analyze, and translate customer and market insights into actionable strategies.
- Excellent communication skills, with the ability to translate complex data into compelling narratives.
- Proficiency with data visualization tools (Tableau, Looker, Power BI, or similar) and CRM analytics.
- Strategic thinker with a passion for influencing business decisions through data-driven insights.
- Ability to work cross-functionally and manage multiple projects in a fast-paced environment.
About ActiveCampaign:
ActiveCampaign’s email and marketing automation platform helps businesses, entrepreneurs, and creators turn ideas into results. By combining your data, AI, and 950+ integrations (including Shopify, Facebook, Salesforce, and Square), ActiveCampaign makes it effortless to create personalized experiences across the entire customer lifecycle.
As a global multicultural company, we are proud of our inclusive culture which embraces diverse voices, backgrounds, and perspectives. We don’t just celebrate our differences, we believe our diversity is what empowers our innovation and success. You can find out more about our DEI initiatives here.
ActiveCampaign is the trusted choice to help businesses like yours automate your growth and get more out of your marketing. ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 13,500 positive reviews. Learn more and start your free trial at ActiveCampaign.com.
Perks and benefits:
ActiveCampaign is an employee-first culture. We take care of our employees at work and outside of work. You can see more of the details here, but some of our most popular benefits include:
-Comprehensive health and wellness benefits that includes a High Deductible Health Plan (HDHP) fully covered by ActiveCampaign, complimentary access to telehealth and tele-mental health resources, and a complimentary membership to Calm
-Open paid time off
-Generous 401(k) matching program with immediate vesting
-Quarterly Path Perks with options for commuter and lunch benefits (for those reporting to a Hub), or a remote home office stipend
-Access to professional development resources through LinkedIn Learning
-After five years of service, you’ll be eligible for a four-week paid sabbatical leave and a sabbatical leave bonus
ActiveCampaign is an equal opportunity employer. We recruit, hire, pay, grow and promote no matter of gender, race, color, sexual orientation, religion, age, protected veteran status, physical and mental abilities, or any other identities protected by law.
Our Employee Resource Groups (ERGs) strive to foster a diverse inclusive environment by supporting each other, building a strong sense of belonging, and creating opportunities for mentorship and professional growth for their members.
ActiveCampaign Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about ActiveCampaign and has not been reviewed or approved by ActiveCampaign.
-
Healthcare Strength — Health coverage is portrayed as comprehensive, spanning medical, dental, vision, mental‑health support, and telemedicine, with an option noted for a fully covered HDHP. Wellbeing resources like an EAP and Calm subscription complement core coverage.
-
Leave & Time Off Breadth — Open/unlimited PTO, Volunteer Time Off, and a paid sabbatical after five years indicate a wide range of time‑off options. Hybrid/remote flexibility and work‑from‑home support reinforce the usability of these policies.
-
Equity Value & Accessibility — Equity is granted at hire broadly, positioning ownership as a standard element of total compensation. This signals accessible participation in company value creation alongside salary and benefits.
ActiveCampaign Insights
Similar Jobs
.png){kind=logo}
What We Do
ActiveCampaign helps small teams power big businesses with the must-have platform for intelligent marketing automation. Customers from over 170 countries depend on ActiveCampaign’s mix of pre-built automations and integrations (including Facebook, Google, WordPress, Salesforce, Shopify, and Square) to power personalized marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. ActiveCampaign holds the highest customer satisfaction rating among Marketing Automation, E-Commerce Personalization, Landing Page Builders, and CRM solutions on G2.com and is one of only a handful of software solutions with over 10,000 positive reviews. ActiveCampaign has also been named the Top Rated Email Marketing Software on TrustRadius. Learn more and start your free trial at ActiveCampaign.com.
Why Work With Us
We are focused on our employees, our customers, and even our customer's customers. Ideas are valued over titles, contributions are valued over appearances, helping a co-worker is more important than outshining them. We are passionate about diversity and inclusion, believing everyone has a voice and can make a difference.
Gallery
